Written for both undergraduate and graduate students, the book fills in an important piece of the applied communication puzzle as it relates to organizations. In addition to giving a bold and comprehensive overview of communication research and ideas on change and those who bring it about, each chapter is illustrated with student–friendly, real–life case studies including organizational mergers, governmental/nonprofit policy and procedural implementation, and technological innovation.
1 Defining Organizational Change.
2 Processes of Communication During Change.
3 A Stakeholder Communication Model of Change.
4 Outcomes of Change Processes.
5 Communication Approaches and Strategies.
6 Power and Resistance.
7 Antecedents to Strategies, Assessments, and Interactions.
8 Stakeholder Interactions: Storying and Framing.
9 Applying the Model in Practice.