A2P (Application-to-Person) SMS Market to 2025 - Global Analysis and Forecasts

  • ID: 4375554
  • Report
  • Region: Global
  • 215 pages
  • The Insight Partners
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FEATURED COMPANIES

  • ANAM Technologies
  • CLX Communications AB.
  • DIMOCO Messaging GmBH
  • Infobip Ltd.
  • Syniverse Technologies,
  • MORE
A2P SMS is the communication taking place between an application and a subscriber over messaging services for various purposes. With the evolution of smartphones accompanied with the emergence of OTT players in the market, the MNO’s have seen a sharp dip in the revenues earned from P2P (Peer-to-Peer) messaging services. However, there has been a parallel increase in the A2P SMS revenues for MNOs globally.

SMS can reach to a customer’s even in the remotest area where there is a network connection and eventually becomes the easiest mode of communication with the customer. Distinct from instant messaging services, SMS service can function on standard and basic mobiles and it doesn’t depend on an internet connection to work. The reach and flexibility of SMS services when compared to online services is much more and the advantage of pre-paid mobile users still receiving text messages even if they’re out of balance gives the mode an upper hand. Some of the key features of messaging is that it achieves higher read rate within minutes and boasts the highest engagement rate when compared to emails and OTT mobile messaging apps. Eventually, with customers more likely to open messages than emails, it is vivid that A2P market would be driven due to this.

In our study, we have segmented the A2P SMS market by type, application, and business model and vertical. The type segment of A2P SMS market includes Cloud API Messaging Platform and Traditional & Managed Messaging Services. On the basis of applications the A2P SMS market is broadly segmented into Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services and Other Services. Moreover, the market for A2P SMS is bifurcated on the basis of vertical that have large applications of A2P SMSs that include BFSI, Retail, Media & Entertainment, Travel & Transport , Hospitality and other vertical sectors that find large applications of A2P SMSs. On the basis of geography, the A2P SMS market is analyzed into North America, Europe, Asia- Pacific (APAC), Middle East & Africa (MEA) and South America (SAM).

The global A2P SMS market is estimated to grow at a CAGR of 4.4% during the forecast period 2016 - 2025 and accounts for US$ 62.10 Bn in the year 2025. One of the prime factors that are driving the demands for A2P SMS adoptions is increasing number of mobile phone subscribers globally making it ubiquitous devices for communication purposes. BFSI sector has witnessed large developments in the last decade. Consumer data safety and the importance of marketing strategies has been put forth as the prime factors while designing A2P campaigns for any industry vertical. The ubiquitous nature of SMS services has favored the growth of A2P SMS market significantly A2P messages are being used by banks, healthcare institutions for reminders, mobile event ticketing, One Time Passwords (OTP), flight & train updates, promotional activities and polling contests etc. to name a few. To be assured of maximum reach out to the customers, one can’t rely only on the services of OTT players. Instead, the maximum reach out can be achieved through SMS services. Reason being, globally still in many regions there are mobile phone users who do not subscribe for mobile internet services. As the OTT players generally require internet connection to ensure the delivery of messages, SMS services have been preferred by organizations in the recent past.

The mobile phone user internet penetration in the world is still on the lower side. While in developed countries, the mobile phone user internet penetration is high, in many developing and under developed countries of the world, the penetration of mobile phone internet is very low and SMS is the best preferred medium for communication to ensure maximum reach. This fact validates the rise in the usage of A2P SMS and the growth of the market. The key players profiled in the report are DIMOCO Messaging GmBH, AANAM Technologies, Twilio Inc., CLX Communications AB, Infobip Ltd., Syniverse Technologies, Vonage, tyntec, Tanla Solutions and Trillian Group Ltd.

Highlights key business priorities in order to assist companies to realign their business strategies.
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  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • ANAM Technologies
  • CLX Communications AB.
  • DIMOCO Messaging GmBH
  • Infobip Ltd.
  • Syniverse Technologies,
  • MORE
1. List of Tables
1. 1List of Figures

2 Introduction

3 Key Takeaways

4 A2P SMS Market Landscape
4.1 Overview
4.2 Market Segmentation
4.2.1 Global A2P SMS Market - By Type
4.2.2 Global A2P SMS Market - By Application
4.2.3 Global A2P SMS Market - By Business Model
4.2.4 Global A2P SMS Market - By Vertical
4.2.5 Global A2P SMS Market - By Geography
4.3 A2P SMS Market - Ecosystem

5 Global A2P SMS Market - Key Industry Dynamics
5.1 Key Market Drivers
5.1.1 Ubiquitous nature of the SMS resulting in direct reach to the end customer
5.1.2 Increase in the number of mobile phone subscribers globally
5.1.3 High Rise in mobile based banking, healthcare services, retail & e-commerce transactional services
5.2 Key Market Restraints
5.2.1 Impact on the revenues of telecom operators due to the increased excavation of Grey Routes
5.2.2 Illegal SIM farms threatening the revenues for A2P players
5.3 Key Market Opportunities
5.3.1 Creation of Business as a Service platform by A2P messaging vendors
5.4 Future Trends
5.4.1 Convergence with IP based messaging

6 Global A2P SMS Market Analysis - Preffered Business Model
6.1 Communication as a Platform Service Model
6.2 Technology Roadmap
6.3 Regulatory Overview and Limitations
6.4 Competitive Product Mapping
6.5 Grey Route Traffic Estimates
6.5.1 Global Overview
6.5.2 Regional Overview

7 A2P SMS Market - Porters Five Forces Analysis
7.1 Porters Five Forces Analysis
7.1.1 Bargaining Power of Suppliers
7.1.2 Bargaining Power of Buyers
7.1.3 Threat of Substitutes
7.1.4 Threat of New Entrants
7.1.5 Degree of Competition

8 A2P SMS Market - Competitive Landscape
8.1 Global A2P SMS Market Revenue (US$ Bn), 2014 - 2025
8.2 A2P SMS Market - Market Analysis of Key Players, 2015
8.2.1 Global A2P SMS Market - Market Analysis of Key Players,

9 Global A2P SMS Market Analysis - By Type
9.1 Overview
9.2 Traditional & Managed Messaging Services
9.2.1 Overview
9.2.2 Global Traditional & Managed Messaging Services Market Revenue and Forecasts to 2025 (US$ Bn)
9.3 Cloud API Messaging Platform
9.3.1 Overview
9.3.2 Global Cloud API Messaging Platform Market Revenue and Forecasts to 2025 (US$ Bn)

10 Global A2P SMS Market Analysis -By Application
10.1 Overview
10.2 Pushed Content Services
10.2.1 Overview
10.2.2 Global Pushed Content Services Market Revenue and Forecasts to 2025 (US$ Bn)
10.3 Interactive Services
10.3.1 Overview
10.3.2 Global Interactive Services Market Revenue and Forecasts to 2025 (US$ Bn)
10.4 Promotional Campaigns
10.4.1 Overview
10.4.2 Global Promotional Campaigns Market Revenue and Forecasts to 2025 (US$ Bn)
10.5 CRM Services
10.5.1 Overview
10.5.2 Global CRM Services Market Revenue and Forecasts to 2025 (US$ Bn)
10.6 Other Services
10.6.1 Overview
10.6.2 Global Other Services Market Revenue and Forecasts to 2025 (US$ Bn)

11 Global A2P SMS Market Analysis -By Business Model
11.1 Overview
11.2 Small and Medium Enterprise
11.2.1 Overview
11.2.2 Global Small and Medium Enterprise Market Revenue and Forecasts to 2025 (US$ Bn)
11.3 Large Enterprise
11.3.1 Overview
11.3.2 Global Large Enterprise Market Revenue and Forecasts to 2025 (US$ Bn)

12 Global A2P SMS Market Analysis -By Vertical
12.1 Overview
12.2 BFSI
12.2.1 Overview
12.2.2 Global BFSI Market Revenue and Forecasts to 2025 (US$ Bn)
12.3 Media & Entertainment
12.3.1 Overview
12.3.2 Global Media & Entertainment Market Revenue and Forecasts to 2025 (US$ Bn)
12.4 Travel & Transport
12.4.1 Overview
12.4.2 Global Travel &Transport Market Revenue and Forecasts to 2025 (US$ Bn)
12.5 Hospitality
12.5.1 Overview
12.5.2 Global Hospitality Market Revenue and Forecasts to 2025 (US$ Bn)
12.6 Retail
12.6.1 Overview
12.6.2 Global Retail Market Revenue and Forecasts to 2025 (US$ Bn)
12.7 Others
12.7.1 Overview
12.7.2 Global Others Market Revenue and Forecasts to 2025 (US$ Bn)

13 Global A2P SMS Market - Geographical Analysis
13.1 Overview
13.2 North America A2P SMS Market Revenue and Forecasts to 2025
13.2.1 Overview
13.2.2 North America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.2.3 North America A2P SMS Market Breakdown by Key Countries
13.2.3.1 U.S. A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.2.3.2 Canada A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.2.3.3 Mexico A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.2.4 North America A2P SMS Market Breakdown by Type
13.2.5 North America A2P SMS Market Breakdown by Application
13.2.6 North America A2P SMS Market Breakdown by Business Model
13.2.7 North America A2P SMS Market Breakdown by Vertical
13.3 Europe A2P SMS Market Revenue and Forecasts to 2025
13.3.1 Overview
13.3.2 Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.3.3 Europe A2P SMS Market Breakdown by Countries
13.3.3.1 France A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.3.3.2 Germany A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.3.3.3 Italy A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.3.3.4 Spain A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.3.3.5 U.K A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.3.3.6 Norway A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.3.3.7 Sweden A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.3.3.8 Denmark A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.3.3.9 Hungary A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.3.3.10 Bulgaria A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.3.3.11 Montenegro A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.3.3.12 Serbia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.3.3.13 Rest of Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.3.4 Europe A2P SMS Market Breakdown by Type
13.3.5 Europe A2P SMS Market Breakdown by Application
13.3.6 Europe A2P SMS Market Breakdown by Business Model
13.3.7 Europe A2P SMS Market Breakdown by Vertical
13.4 Asia Pacific (APAC) A2P SMS Market Revenue and Forecasts to 2025
13.4.1 Overview
13.4.2 Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.4.3 Asia Pacific A2P SMS Market Breakdown by Countries
13.4.3.1 Australia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.4.3.2 China A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.4.3.3 India A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.4.3.4 Japan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.4.3.5 Pakistan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.4.3.6 Bangladesh A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.4.3.7 Myanmar A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.4.3.8 Thailand A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.4.3.9 Malaysia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.4.3.10 Rest of APAC A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.4.4 Asia Pacific A2P SMS Market Breakdown by Type
13.4.5 Asia Pacific A2P SMS Market Breakdown by Application
13.4.6 Asia Pacific A2P SMS Market Breakdown by Business Model
13.4.7 Asia Pacific A2P SMS Market Breakdown by Vertical
13.5 Middle East & Africa (MEA) A2P SMS Market Revenue and Forecasts to 2025
13.5.1 Overview
13.5.2 Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.5.3 Middle East & Africa A2P SMS Market Breakdown by Countries
13.5.3.1 South Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.5.3.2 Saudi Arabia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.5.3.3 UAE A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.5.3.4 Rest of MEA A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.5.4 Middle East & Africa A2P SMS Market Breakdown by Type
13.5.5 Middle East & Africa A2P SMS Market Breakdown by Application
13.5.6 Middle East & Africa A2P SMS Market Breakdown by Business Model
13.5.7 Middle East & Africa A2P SMS Market Breakdown by Vertical
13.6 South America (SAM) A2P SMS Market Revenue and Forecasts to 2025
13.6.1 Overview
13.6.2 South America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.6.3 South America A2P SMS Market Breakdown by Countries
13.6.3.1 Brazil A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.6.3.2 Rest of SAM A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
13.6.4 South America A2P SMS Market Breakdown by Type
13.6.5 South America A2P SMS Market Breakdown by Application
13.6.6 South America A2P SMS Market Breakdown by Business Model
13.6.7 South America A2P SMS Market Breakdown by Vertical

14 A2P SMS Market, Key Company Profiles
14.1 ANAM Technologies
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Financial Overview
14.1.4 SWOT Analysis
14.1.5 Key Developments
14.2 Beepsend AB (acquired by Twillo Inc.)
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Financial Overview
14.2.4 SWOT Analysis
14.2.5 Key Developments
14.3 CLX Communications AB.
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Financial Overview
14.3.4 SWOT Analysis
14.3.5 Key Developments
14.4 Dialogue Communications Ltd. (acquired by Clx Commuications AB)
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Financial Overview
14.4.4 SWOT Analysis
14.4.5 Key Developments
14.5 DIMOCO Messaging GmBH
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Financial Overview
14.5.4 SWOT Analysis
14.5.5 Key Developments
14.6 Infobip ltd.
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Financial Overview
14.6.4 SWOT Analysis
14.6.5 Key Developments
14.7 Nexmo Inc. (acquired by Vonage)
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Financial Overview
14.7.4 SWOT Analysis
14.7.5 Key Developments
14.8 Syniverse Technologies, LLC
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Financial Overview
14.8.4 SWOT Analysis
14.8.5 Key Developments
14.9 Tanla Solutions
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Financial Overview
14.9.4 SWOT Analysis
14.9.5 Key Developments
14.10 Trillian Group Ltd.
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Financial Overview
14.10.4 SWOT Analysis
14.10.5 Key Developments
14.11 Twilio Inc.
14.11.1 Key Facts
14.11.2 Business Description
14.11.3 Financial Overview
14.11.4 SWOT Analysis
14.11.5 Key Developments
14.12 tyntec
14.12.1 Key Facts
14.12.2 Business Description
14.12.3 Financial Overview
14.12.4 SWOT Analysis
14.12.5 Key Developments

15 Appendix
15.1 About The Insight Partners
15.2 Glossary of Terms
15.3 Methodology
15.3.1 Coverage
15.3.2 Secondary Research
15.3.3 Primary Research
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  • ANAM Technologies
  • Beepsend AB (acquired by Twilio Inc.)
  • CLX Communications AB.
  • Dialogue Communications Ltd. (acquired by CLX Commuications AB)
  • DIMOCO Messaging GmBH
  • Infobip Ltd.
  • Nexmo Inc. (acquired by Vonage)
  • Syniverse Technologies,
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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