India Digital Customer Engagement - Product Image

India Digital Customer Engagement

  • ID: 4375832
  • Report
  • Region: India
  • 39 Pages
  • Frontier Strategy Group
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How Customer Engagement Is Being Redefined Across B2B and B2C by Digital Innovations in India

Everything you need to know about adopting the latest digital best practices to strengthen your India business. Learn how to enhance your India customer experience with actionable guidance to power demand generation, customer service and customer insight.

India’s digital landscape is evolving rapidly. Driven by a number of factors, including the government’s focus on digital development; a young and digitally aware population; and, most critically, better connectivity due to the expansive reach of mobile phones, India is steadily moving toward a digitally powered economy.

Companies that have a strong digital growth strategy in place today - particularly one that focuses on effectively engaging customers - will be better positioned to edge out competition as the country’s digital landscape transforms.

With this in mind, we have developed a framework to help companies engage customers using digital platforms. Use this framework and the case studies in this report to build an effective digital strategy in India.

What you will learn

  • What makes India’s digital landscape unique from other markets
  • How customer engagement is being redefined across B2B and B2C by digital innovations in India
  • Learn from 10 actionable case studies breaking down the latest best practices in India digital customer engagement
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Executive Summary

Section 1: India’s Digital Landscape – Background & Trends

  • Benchmarking Global Digital Development
  • Digital Infrastructure is Currently Lacking
  • Digital Connectivity Varies by State
  • Trends Shaping India’s Digital Landscape
  • Trend 1: Government-led Digitalization
  • Trend 2: Rising Mobile Penetration
  • Trend 3: Digitally Influenced Shopping
  • Trend 4: Several Digital Players
  • Trend 5: Increasing E-Commerce Sales

Strategic Framework for Effective Digital Customer Engagement

  • Digitalization Strategy Framework
  • Research Focus: Digital Customer Engagement

Case Studies on Effective Digital Customer Engagement

  • Case Studies: Demand Generation
  • Case 1: Focus on Mobile-First Marketing
  • Case 2: Target Ad Campaigns Effectively
  • Case 3: Utilize Multiple Online Platforms
  • Case 4: Offer Unique Products Online
  • Case Studies: Customer Service
  • Case 5: Use Mobile Apps to Serve Rural India
  • Case 6: Improve Servicing Using a Social CRM
  • Case 7: Create an Omni-Channel Experience
  • Case Studies: Customer Insight
  • Case 8: Collect Qualitative Digital Insights
  • Case 9: Segment Online Customers
  • Case 10: Monitor & Map Website Traffic Results

About us

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