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Top Growth Opportunities: Dairy & Soy Food in Japan

  • ID: 4375893
  • Report
  • Region: Japan
  • 116 pages
  • GlobalData
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  • Fromageries Bel S.A.
  • Groupe Danone S.A.
  • Meiji Holdings Co. Ltd.
  • Ouchiyama Dairy
  • Rokko Butter Co. Ltd.
  • The Kraft Heinz Company
  • MORE
Top Growth Opportunities: Dairy & Soy Food in Japan


Japan ranks among the largest markets in the Global Dairy & Soy Food sector in terms of per capita expenditure in US dollar terms, being lower than Australia, the US, and Saudi Arabia. Although it is not as common in Japan as in most developed countries, high incomes and spending power fuel a high per capita expenditure when it is bought. Japan is forecast to witness high growth in per capita dairy and soy consumption, and is clearly a long-term growth market.

Japan is a major world economy with the third largest GDP in the world and 10th largest population. It is highly developed, with high life expectancy and a robust, innovative consumer economy. Milk and dairy products only came to Japan after the Westernization of the Meiji period in the latter half of the 19th century and the Dairy industry isn’t as integral to the food economy as in the West, particularly in the Cheese market, due to a lack of farmland. However, Japan is well placed to utilize various farming technologies to boost dairy production and create new dairy products that can better appeal to Japanese consumers.

Japanese Dairy market declined during 2011-2016 in US dollar terms, mostly due to depreciation of the Japanese yen against the US dollar during the time period. However, a substantial 6.5% CAGR is forecast during 2016-2021. Dairy is not a traditionally strong sector in the Japanese diet, and the opening up of Japanese consumers to more Western dietary choices will create opportunities for growth. Other factors expected to aid the growth of the Japanese dairy industry are the growing perception that yogurt gives a wide variety of health benefits and the use of technology in dairy farming, which can help reduce prices through savings in scarce farming labor

Dairy has been somewhat present in Japanese cuisine for many decades, but the previously lauded Western diet has shown to be unhealthy in many respects, and fatty dairy products that can be poor for digestion is one group many Japanese consumers will increasingly move away from in favor of more traditionally Japanese foods. The rapid embrace of technology such as milking machines and monitoring devices is enabling many Japanese farms to increase their cattle numbers; however, struggles to find agricultural labor, and concerns regarding animal welfare threaten to offset this.

The report "Top Growth Opportunities: Dairy & Soy Food in Japan" provides an overview of the meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.

In depth, this report provides the following:
  • Key consumer demographic groups driving consumption within the Japanese market. The figures showcase the number of times consumers of specific ages and gender consume Dairy & Soy, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • A study of market value and volumes over 2011-2016 for Japan, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • The degree of influence that the 20 key consumer trends identified by the author have on Dairy & Soy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and Japan-specific product innovation targeting key consumer needs.
Companies mentioned in this report: Meiji Holdings Co. Ltd., Megmilk Snow Brand Co., Ltd., Morinaga Milk Industry Co., Ltd. The Kraft Heinz Company, Rokko Butter Co., Ltd., Groupe Danone S.A., Yakult Honsha Co., Ltd., Ouchiyama Dairy, Yotsuba Milk Products Co., Ltd., Fromageries Bel S.A.

  • The Japanese Dairy market declined during 2011-2016 in US dollar terms, however, a substantial CAGR is forecast during 2016-2021.
  • The Dairy market has been value-driven over the last five years.
  • Private label penetration is exceptionally low in the Japanese Dairy & Soy market.
  • Various Health & Wellness trends are contributing heavily to the strong overall growth in the H+W market for Japanese Dairy.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Japan's Dairy & Soy consumers.
  • This is based on the author's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy sector.
  • Category, brand, and packaging dynamics are also examined.
  • This allows product and marketing strategies to be better aligned with the leading trends in the market.
Note: Product cover images may vary from those shown
2 of 5


  • Fromageries Bel S.A.
  • Groupe Danone S.A.
  • Meiji Holdings Co. Ltd.
  • Ouchiyama Dairy
  • Rokko Butter Co. Ltd.
  • The Kraft Heinz Company
  • MORE
1. Introducing a top growth market for Dairy
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Dairy retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where, and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Top categories by volume and CAGR, 2011-2016
Average price change by brand, 2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Contribution to value change by Health & Wellness claim
Health & Wellness positioning in 2016 by value
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021
Price change by category,
Note: Product cover images may vary from those shown
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4 of 5
  • Meiji Holdings Co. Ltd.
  • Megmilk Snow Brand Co. Ltd.
  • Morinaga Milk Industry Co. Ltd.
  • The Kraft Heinz Company
  • Rokko Butter Co. Ltd.
  • Groupe Danone S.A.
  • Yakult Honsha Co. Ltd.
  • Ouchiyama Dairy
  • Yotsuba Milk Products Co. Ltd.
  • Fromageries Bel S.A.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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