Country Profile: Savory Snacks Sector in Japan

  • ID: 4375910
  • Report
  • Region: Japan
  • 111 pages
  • GlobalData
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FEATURED COMPANIES

  • Amanoya
  • Baby star snacks
  • Bourbon Corporation Japan
  • Calbee Inc.
  • Kameda Seika Co. Ltd.
  • Koikeya Co. Ltd.
  • MORE
Country Profile: Savory Snacks Sector in Japan

Summary

Japanese Savory Snacks sector accounted for a volume share of 7.7% of the global market and 20.8% of the regional (Asia-Pacific) market in 2016. The sector was valued at J¥923,974.1 Million (US$8,488.9 Million) in 2016 and is expected to grow at a CAGR of 4.4% during 2016-2021. Rising demand among time constrained and busy employees, for quick and effortless snack options is driving the sector in Japan. Introduction of re-sealable packages and unique flavors are further aiding the growth of Savory Snacks in the country. Per capita consumption stood at 7kg when compared to the global and Asia-Pacific levels of 2.2kg and 1.3kg, respectively, in 2016.

Ethnic/Traditional Snacks was the largest with value sales J¥483,461.9 Million (US$4,441.8 Million) in 2016. Furthermore, it is expected to register fastest value growth at a CAGR of 5.2% during 2016-2021 compared to Meat Snacks (2.2%), Nuts and Seeds (1.6%), Popcorn (1%), Potato Chips (4.6%), Pretzels (1.1%), and Processed Snacks (3.5%).

Hypermarkets & Supermarkets was the leading distribution channel in the Japanese Savory Snacks sector, accounting for a total value share of 44.1% in 2016. It was followed by Convenience Stores and Department Stores with 17.8% and 11.5% value shares, respectively, in the same year. Flexible Packaging was the most commonly used packaging material in the Japanese Savory Snacks sector with a volume share of 96.15% in 2016, followed by Paper & Board and Rigid Plastics with 2.02% and 1.78% shares respectively.

Health & Wellness attributes such as ‘Food Minus’ and consumer benefits such as ‘Weight & Shape Management’ are the most sought after Health & Wellness claims in the Japanese Savory Snacks sector. Consumption of Savory Snacks is high among the female population. Moreover, consumption is particularly high among those Japanese consumers who received Tertiary education. In terms of consumption by age group, Older Consumers and Kids & Babies together accounted for 47% share in 2016.

The top five brands in the Japanese Savory Snacks sector accounted for 46.2% value share in 2016, while private labels represented 0.9% share of the value sales in the same year.

The report "Country Profile: Savory Snacks Sector in Japan" provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following:
  • Market Data: Overall market value and volume data with growth analysis for 2011-2021
  • Market Coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading Players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution Data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging Data: Consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.
Companies mentioned in this report: Bourbon Corporation Japan, Calbee, Inc., Kameda Seika Co.,Ltd., Amanoya, Baby star snacks, Natori Co.,Ltd., Meiji Holdings Co., Ltd., Koikeya Co.,Ltd., PepsiCo, The Kraft Heinz Company.

Scope
  • The Japanese Savory Snacks sector is forecast to register value growth of 37.9% during 2016-2021.
  • Ethnic/Traditional Snacks is the largest market in both value and volume terms in the Japanese Savory Snacks sector.
  • Hypermarkets & Supermarkets is the leading distribution channel in the Japanese Savory Snacks sector.
  • Bourbon Petit represented the leading brand in the Japanese Savory Snacks sector.
  • Flexible Packaging was the most commonly used packaging material in the Japanese Savory Snacks sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Amanoya
  • Baby star snacks
  • Bourbon Corporation Japan
  • Calbee Inc.
  • Kameda Seika Co. Ltd.
  • Koikeya Co. Ltd.
  • MORE
1. Report Scope
2. Executive summary
3. Japan in the global and regional context
3.1. Japan’s share in the Global and Asia-Pacific Savory Snacks sector
3.2. Japan compared to other leading countries in Asia-Pacific
4. Market size analysis - Savory Snacks sector
4.1. Value and volume analysis - Savory Snacks sector in Japan
4.2. Per capita consumption - Japan compared to Asia-Pacific and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Savory Snacks sector
4.5. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Ethnic/Traditional Snacks
5.3. Market analysis: Meat Snacks
5.4. Market analysis: Nuts and Seeds
5.5. Market analysis: Popcorn
5.6. Market analysis: Potato Chips
5.7. Market analysis: Pretzels
5.8. Market analysis: Processed Snacks
6. Distribution analysis
6.1. Distribution channel share analysis: Savory Snacks
6.2. Distribution channel share analysis: Ethnic/Traditional Snacks
6.3. Distribution channel share analysis: Meat Snacks
6.4. Distribution channel share analysis: Nuts and Seeds
6.5. Distribution channel share analysis: Popcorn
6.6. Distribution channel share analysis: Potato Chips
6.7. Distribution channel share analysis: Pretzels
6.8. Distribution channel share analysis: Processed Snacks
7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Nuts and Seeds
7.3.2. Popcorn
7.3.3. Processed Snacks
7.4. Private label share analysis
8. Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market share analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
9. Packaging analysis
9.1. Packaging share and growth analysis by package material
9.2. Packaging share analysis by package material
9.3. Packaging share and growth analysis by pack type
9.4. Packaging share analysis by pack type
9.5. Packaging share and growth analysis by closure type
9.6. Packaging share analysis by closure type
9.7. Packaging share and growth analysis by primary outer type
9.8. Packaging share analysis by primary outer type
10. Macroeconomic analysis
10.1. GDP per Capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age
11. Consumergraphics
11.1. Consumption by Gender
11.2. Consumption by Age
11.3. Consumption by Education
11.4. Consumption by Urbanization
12. Methodology
13. Definitions
14. Appendix
15. About
16. Disclaimer
17. Contact

List of Tables
Table 1: Growth analysis by markets, 2016-2021
Table 2: Value analysis by of Nuts and Seeds market categories, 2011-2021
Table 3: Volume analysis of Nuts and Seeds market by categories, 2011-2021
Table 4: Value analysis of Popcorn market by categories, 2011-2021
Table 5: Volume analysis of Popcorn market by categories, 2011-2021
Table 6: Value analysis of Processed Snacks market by categories, 2011-2021
Table 7: Volume analysis of Processed Snacks market by categories, 2011-2021
Table 8: Brand Value and Volume - Savory Snacks sector, 2016
Table 9: Brand Value and Volume - Ethnic/Traditional Snacks market, 2016
Table 10: Brand Value and Volume - Meat Snacks market, 2016
Table 11: Brand Value and Volume - Nuts and Seeds market, 2016
Table 12: Brand Value and Volume - Popcorn market, 2016
Table 13: Brand Value and Volume - Potato Chips market, 2016
Table 14: Brand Value and Volume - Pretzels market, 2016
Table 15: Brand Value and Volume - Processed Snacks market, 2016
Table 16: Brand Value and Volume - Peanuts category
Table 17: Brand Value and Volume - Other Nuts and Seeds category
Table 18: Brand Value and Volume - Microwaveable Popcorn category
Table 19: Brand Value and Volume - Ready-to-Eat Popcorn category, 2016
Table 20: Brand Value and Volume - Unpopped Corn category, 2016
Table 21: Brand Value and Volume - Corn Chips category, 2016
Table 22: Brand Value and Volume - Extruded Snacks category, 2016
Table 23: Brand Value and Volume - Pork Scratchings category, 2016
Table 24: Brand Value and Volume - Tortilla Chips category, 2016
Table 25: Consumption of Savory Snacks by Gender and markets (Kg Million, 2016)
Table 26: Consumption of Savory Snacks by age and markets (Kg Million, 2016)
Table 27: Consumption of Savory Snacks by education and markets (Kg Million, 2016)
Table 28: Consumption of Savory Snacks by urbanization and markets (Kg Million, 2016)
Table 29: Market Definitions
Table 30: Category Definitions
Table 31: Channel Definitions
Table 32: Health & Wellness: Product Attributes-Food Minus
Table 33: Health & Wellness: Product Attributes - Free From
Table 34: Health & Wellness: Product Attributes - Functional & Fortified
Table 35: Health & Wellness: Product Attributes - Naturally Healthy
Table 36: Health & Wellness: Product Attributes - Food Intolerance
Table 37: Health & Wellness: Consumer Benefits - Health Management
Table 38: Health & Wellness: Analysis by Consumer Benefits
Table 39: Health & Wellness: Consumer Benefits - Performance
Table 40: Market Value for Ethnic/Traditional Snacks - by category (J¥ Million) 2011-2021
Table 41: Market Value for Ethnic/Traditional Snacks - by category (US$ Million) 2011-2021
Table 42: Market Volume for Ethnic/Traditional Snacks - by category (Kg Million) 2011-2021
Table 43: Market Value for Meat Snacks - by category (J¥ Million) 2011-2021
Table 44: Market Value for Meat Snacks - by category (US$ Million) 2011-2021
Table 45: Market Volume for Meat Snacks - by category (Kg Million) 2011-2021
Table 46: Market Value for Nuts and Seeds - by category (J¥ Million) 2011-2021
Table 47: Market Value for Nuts and Seeds - by category (US$ Million) 2011-2021
Table 48: Market Volume for Nuts and Seeds - by category (Kg Million) 2011-2021
Table 49: Market Value for Popcorn - by category (J¥ Million) 2011-2021
Table 50: Market Value for Popcorn - by category (US$ Million) 2011-2021
Table 51: Market Volume for Popcorn - by category (Kg Million) 2011-2021
Table 52: Market Value for Potato Chips - by category (J¥ Million) 2011-2021
Table 53: Market Value for Potato Chips - by category (US$ Million) 2011-2021
Table 54: Market Volume for Potato Chips - by category (Kg Million) 2011-2021
Table 55: Market Value for Pretzels - by category (J¥ Million) 2011-2021
Table 56: Market Value for Pretzels - by category (US$ Million) 2011-2021
Table 57: Market Volume for Pretzels - by category (Kg Million) 2011-2021
Table 58: Market Value for Processed Snacks - by category (J¥ Million) 2011-2021
Table 59: Market Value for Processed Snacks - by category (US$ Million) 2011-2021
Table 60: Market Volume for Processed Snacks - by category (Kg Million) 2011-2021
Table 61: Components of change - by Market
Table 62: Savory Snacks Sales Distribution in Japan - by Markets (J¥ Million), 2016
Table 63: Key Health & Wellness product attributes driving sales in Japan (J¥ Million)
Table 64: Key Health & Wellness consumer benefits driving sales in Japan (J¥ Million)
Table 65: Package Material (in Million pack units)
Table 66: Pack Type (in Million pack units)
Table 67: Closure Type (in Million pack units)
Table 68: Outer Type (in Million pack units)
Table 69: Exchange Rates: (US$-J¥), 2011-2021
Table 70: GDP Per Capita (J¥)
Table 71: Population
Table 72: Consumer Price Index
Table 73: Age Profile (Millions of Persons)

List of Figures
Figure 1: Volume share of Japan in the global and Asia-Pacific Savory Snacks sector, 2011-2021
Figure 2: Japan compared to the other top four countries in Asia-Pacific - market size, growth, and competitive landscape
Figure 3: Market size analysis by value and volume, Savory Snacks sector, 2011-2021
Figure 4: Per capita consumption in Japan compared to global and Asia-Pacific average, 2011-2021
Figure 5: Degree of trading up/down in the Japanese Savory Snacks sector, 2015-2016
Figure 6: Value and volume growth analysis by markets, 2016-2021
Figure 7: Per capita consumption (by markets) in Japan compared to global and Asia-Pacific average, 2016
Figure 8: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021
Figure 9: Value and volume growth analysis, Meat Snacks market, 2011-2021
Figure 10: Value and volume growth analysis, Nuts and Seeds market, 2011-2021
Figure 11: Value and volume growth analysis, Popcorn market, 2011-2021
Figure 12: Value and volume growth analysis, Potato Chips market, 2011-2021
Figure 13: Value and volume growth analysis, Pretzels market, 2011-2021
Figure 14: Value and volume growth analysis, Processed Snacks market, 2011-2021
Figure 15: Distribution channel share, Savory Snacks, 2011-2016
Figure 16: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016
Figure 17: Distribution channel share, Meat Snacks market, 2011-2016
Figure 18: Distribution channel share, Nuts and Seeds market, 2011-2016
Figure 19: Distribution channel share, Popcorn market, 2011-2016
Figure 20: Distribution channel share, Potato Chips market, 2011-2016
Figure 21: Distribution channel share, Pretzels market, 2011-2016
Figure 22: Distribution channel share, Processed Snacks market, 2011-2016
Figure 23: Leading brands in the Japanese Savory Snacks sector, value and volume share, 2016
Figure 24: Leading brands in the Ethnic/Traditional Snacks market, value and volume share, 2016
Figure 25: Leading brands in the Meat Snacks market, value and volume share, 2016
Figure 26: Leading brands in the Nuts and Seeds market, value and volume share, 2016
Figure 27: Leading brands in the Popcorn market, value and volume share, 2016
Figure 28: Leading brands in the Potato Chips market, value and volume share, 2016
Figure 29: Leading brands in the Pretzels market, value and volume share, 2016
Figure 30: Leading brands in the Processed Snacks market, value and volume share, 2016
Figure 31: Private label penetration by markets (value terms), 2016
Figure 32: Growth analysis, private label and brands, (2011-2016)
Figure 33: Value of Health & Wellness claims by market, US$ million, 2016-2021
Figure 34: Value analysis by Health & Wellness product attributes, 2016
Figure 35: Volume analysis by Health & Wellness product attributes, 2016
Figure 36: Value analysis by Health & Wellness consumer benefits, 2016
Figure 37: Volume analysis by Health & Wellness consumer benefits, 2016
Figure 38: Packaging share and growth analysis by package material, 2011-2021
Figure 39: Use of package material by markets (in pack units), 2016
Figure 40: Packaging share and growth analysis by pack type, 2011-2021
Figure 41: Use of pack type by markets (in pack units), 2016
Figure 42: Packaging share and growth analysis by closure type, 2011-2021
Figure 43: Use of closure type by markets (in pack units), 2016
Figure 44: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 45: Use of primary outer type by markets (in pack units), 2016
Figure 46: Relative comparison of countries based on PEST analysis
Figure 47: Japan’s GDP per capita, 2011-2016
Figure 48: Population growth in Japan, 2011-2016
Figure 49: Consumer Price Index, Japan, 2010-2016
Figure 50: Age Profile, Japan, 2016
Figure 51: Consumption of Savory Snacks by Gender, Japan, 2016
Figure 52: Consumption of Savory Snacks by age, Japan, 2016
Figure 53: Consumption of Savory Snacks by education, Japan, 2016
Figure 54: Consumption of Savory Snacks by urbanization, Japan, 2016
Figure 55: About
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4 of 5
  • Bourbon Corporation Japan
  • Calbee Inc.
  • Kameda Seika Co. Ltd.
  • Amanoya
  • Baby star snacks
  • Natori Co. Ltd.
  • Meiji Holdings Co. Ltd.
  • Koikeya Co. Ltd.
  • PepsiCo
  • The Kraft Heinz Company
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown
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