Top Growth Opportunities: Dairy & Soy Food in China

Top Growth Opportunities: Dairy & Soy Food in China

Summary

Top Growth Opportunities for Dairy & Soy Food in China provides an overview of the Dairy & Soy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Dairy & Soy Food producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Dairy & Soy Food producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Dairy & Soy Food markets in China through detailed and robust data, expert insight, and case studies.

The Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Dairy & Soy Food producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get Access to

• Key consumer demographic groups driving consumption within Chinese market. Improve your consumer targeting by understand who’s driving the market, what they want, and why


• A study of market value and volumes over 2011-2016 for Chinese, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period


• White space analysis, to pinpoint attractive spaces in the market and the key actions to take


• Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future


• Examples of international and Chinese-specific product innovation targeting key consumer needs.

Scope

• China is the second biggest dairy & soy market in 2017, and is forecast to grow steadily over the next five years.


• Milk is the largest category whlist drinkable yogurt is the fastest growing one.


• The key demographic group to target is young consumers aged 0-15, which would also include their parents, as dairy includes milk and its by-products such as yogurts, which is a large and important part of young Chinese consumers’ balanced diet.

Reasons to Buy

• This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese Dairy & Soy Food consumers.


• This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy Food sector.


• Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.