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FEATURED COMPANIES
- Groupe Danone S.A.
- Nestle
- Yakult Honsha Co. Ltd.
- Yili Group
- MORE
Top Growth Opportunities: Dairy & Soy Food in China
Summary
China’s Dairy market is forecast to see strong continued growth through to 2021 paired with a high market value of US$50bn making it a key opportunity for dairy producers. Contributing to this substantive growth is China’s burgeoning middle class. These segments of the population are increasingly urban and are developing western-leaning tastes. For many Chinese consumers dairy products, especially milk, are seen as healthy potential sources of nutrients
Tempering this growth somewhat is Chinese sensitivity/intolerance to dairy. A significant portion of the Chinese population is lactose-intolerant or lactase-deficient, and experience adverse effects from dairy products. This could cause a preference for dairy-free products at some point but for now Chinese consumers will continue to increase their milk consumption as the middle class expands
China is one of the smaller markets in the global Dairy & Soy Food sector in terms of per capita expenditure in US dollar terms. The Chinese Dairy & Soy Food market offers fewer opportunities in terms of per capita expenditure in US dollar terms compared to Japan, Saudi Arabia, the US, and Australia.
China’s rapid economic growth has pulled hundreds of millions of people out of poverty in recent decades. This rapid economic development combined with an increasingly urban population bodes well for consumer goods producers in China but especially for those producing goods associated with the West which carry premium connotations.
Overall, China’s Dairy CAGR has been at 10.56% in the last five years, and this will increase in 2016-2021, while by comparison, on-trade growth will decrease slightly over the same period. This is suggestive of an increased pool of middle class consumption, but the pinch of eating out will still motivate people to stay in rather than go out for dairy and soy products. It is predicted that off-trade dairy consumption alone in 2016 will surpass total dairy and soy consumption in 2016.
The report "Top Growth Opportunities: Dairy & Soy Food in China" provides an overview of the meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.
In particular, this report provides the following:
Scope
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Summary
China’s Dairy market is forecast to see strong continued growth through to 2021 paired with a high market value of US$50bn making it a key opportunity for dairy producers. Contributing to this substantive growth is China’s burgeoning middle class. These segments of the population are increasingly urban and are developing western-leaning tastes. For many Chinese consumers dairy products, especially milk, are seen as healthy potential sources of nutrients
Tempering this growth somewhat is Chinese sensitivity/intolerance to dairy. A significant portion of the Chinese population is lactose-intolerant or lactase-deficient, and experience adverse effects from dairy products. This could cause a preference for dairy-free products at some point but for now Chinese consumers will continue to increase their milk consumption as the middle class expands
China is one of the smaller markets in the global Dairy & Soy Food sector in terms of per capita expenditure in US dollar terms. The Chinese Dairy & Soy Food market offers fewer opportunities in terms of per capita expenditure in US dollar terms compared to Japan, Saudi Arabia, the US, and Australia.
China’s rapid economic growth has pulled hundreds of millions of people out of poverty in recent decades. This rapid economic development combined with an increasingly urban population bodes well for consumer goods producers in China but especially for those producing goods associated with the West which carry premium connotations.
Overall, China’s Dairy CAGR has been at 10.56% in the last five years, and this will increase in 2016-2021, while by comparison, on-trade growth will decrease slightly over the same period. This is suggestive of an increased pool of middle class consumption, but the pinch of eating out will still motivate people to stay in rather than go out for dairy and soy products. It is predicted that off-trade dairy consumption alone in 2016 will surpass total dairy and soy consumption in 2016.
The report "Top Growth Opportunities: Dairy & Soy Food in China" provides an overview of the meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.
In particular, this report provides the following:
- Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Dairy & Soy, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
- A study of market value and volumes over 2011-2016 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
- The degree of influence that the 20 key consumer trends identified have on Dairy & Soy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
- Examples of international and China-specific product innovation targeting key consumer needs.
Scope
- China’s Dairy market is forecast to see strong continued growth through to 2021, making it a key opportunity for dairy producers.
- The Chinese Dairy market has seen increasing premiumization across all sector categories.
- Private label penetration is relatively low in the Chinese Dairy market but the Private Label CAGR growth between 2011 and 2016 is significantly stronger than the name brand CAGR.
- Dairy consumption is centered on younger consumers. These consumers, having grown up in the age of globalization and Western influence, have much more positive perceptions of dairy products, especially in regards to benefits to health.
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of China's Dairy & Soy consumers.
- This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy sector.
- Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.
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FEATURED COMPANIES
- Groupe Danone S.A.
- Nestle
- Yakult Honsha Co. Ltd.
- Yili Group
- MORE
1. Introducing a top growth market for Dairy
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
Dairy retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary
6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics
Product launch key takeouts
Key recommendations
8. Appendix and Definitions
List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Key consumption motivators by category, 2016
Key consumption motivators by category, 2016 (continued)
Top categories by volume and CAGR, 2011-2016
Average price change by brand, 2016
List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Penetration of Health and Wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021
Price change by category,
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
Dairy retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary
6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics
Product launch key takeouts
Key recommendations
8. Appendix and Definitions
List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Key consumption motivators by category, 2016
Key consumption motivators by category, 2016 (continued)
Top categories by volume and CAGR, 2011-2016
Average price change by brand, 2016
List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Penetration of Health and Wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021
Price change by category,
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- Inner Mongolia Mengniu Dairy Industry Co. Ltd.
- Want Want China Holdings Ltd.
- Yili Group
- Bright Food (Group) Co. Ltd.
- Vitasoy International Holding
- Nestle
- Heilongjiang Wondersun Healthy Food Co. Ltd.
- Beijing Sanyuan Foods Co. Ltd.
- Yakult Honsha Co. Ltd.
- Groupe Danone S.A.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
