Delivery Saver Schemes in the UK - 2018
Summary
"Delivery Saver Schemes in the UK - 2018", report forms part of the Retail Channel series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers that subscribe to food & non-food delivery saver schemes. The report analyses the two types of delivery schemes including their usage at various retailers and consumer attitudes.
While the percentage of consumers subscribing to food & grocery delivery saver schemes has increased significantly across all age groups, younger shoppers have driven the increase over the past year with penetration up 14.1 ppts to 41.7% among 15-24 year olds.
Penetration of non-food delivery saver schemes is still lower than that of schemes offered by food & grocery retailers - 35.1% of online food & grocery shoppers signed up to food & grocery schemes versus 28.0% of non-food online shoppers for non-food delivery saver schemes.
Scope
Reasons to Buy
Summary
"Delivery Saver Schemes in the UK - 2018", report forms part of the Retail Channel series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers that subscribe to food & non-food delivery saver schemes. The report analyses the two types of delivery schemes including their usage at various retailers and consumer attitudes.
While the percentage of consumers subscribing to food & grocery delivery saver schemes has increased significantly across all age groups, younger shoppers have driven the increase over the past year with penetration up 14.1 ppts to 41.7% among 15-24 year olds.
Penetration of non-food delivery saver schemes is still lower than that of schemes offered by food & grocery retailers - 35.1% of online food & grocery shoppers signed up to food & grocery schemes versus 28.0% of non-food online shoppers for non-food delivery saver schemes.
Scope
- For most retailers, the average price of a non-food delivery schemes is £10, however for those such as New Look, Next and MandM Direct, that charge £20 per year, a delivery saver scheme must offer something additional to warrant the higher price.
- Male online shoppers drove uptake of non-food delivery saver schemes with penetration rising 7.6 ppts to 30.0% in 2018 versus female shopper penetration which rose 4.0 ppts to 26.0%.
- Grocers struggle to make their delivery saver schemes profitable given the high cost per delivery but retailers cannot afford to be without a scheme as it will put them at a disadvantage to their competitors.
Reasons to Buy
- Use our in-depth consumer insight to learn how delivery saver schemes can impact consumer shopping habits and ensure that your delivery options meet the needs of shoppers.
- Understand what drives consumers to subscribe to a delivery saver scheme, such as how much consumers are willing to spend on these options in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers that offer delivery saver schemes in order to understand how to appeal shoppers and maximise uptake of these services.
Table of Contents
Food & grocery delivery saver schemesHeadlines
Who subscribes
Who subscribes by retailer
Who subscribes by type of scheme
How people shop
Why people shop
Food & grocery delivery saver scheme specifications
Non-food delivery saver schemes
Headlines
Who subscribes
Who subscribes by retailer
How people shop
Why people shop
Non-food delivery saver scheme specifications
Appendix
Methodology
Technical details: methodology & definitions
List of Tables
Food & grocery delivery saver scheme specifications - Amazon Fresh, ASDA delivery pass, Morrisons delivery pass
Food & grocery delivery saver scheme specifications - Ocado smart pass, Sainsbury's delivery pass, Tesco delivery pass
Non-food delivery saver scheme specifications - Amazon Prime, ASOS premier, boohoo premier, Next Unlimited, New Look delivery pass
Non-food delivery saver scheme specifications - Selfridges+, Feelunique unlimited, Jacamo unlimited, JD X Unlimited, Missguided unicorn delivery
Non-food delivery saver scheme specifications - MandM Premier, Oasis Unlimited, PrettyLittleThing Royalty, Public Desire: PD pass, Simply Be: Be unlimited
Non-food delivery saver scheme specifications - The Perfume Shop
List of Figures
Penetration 2018: subscribers of food & grocery delivery saver schemes, by demographic
Penetration 2017: subscribers of food & grocery delivery saver schemes, by demographic
Profile 2018: subscribers of food & grocery delivery saver schemes, by demographic
Profile 2017: subscribers of food & grocery delivery saver schemes, by demographic
Retailer usage: subscribers of food & grocery delivery saver schemes, 2017 & 2018
Proportion of shoppers that subscribe to food & grocery retailers’ delivery saver schemes, 2017 & 2018
Profile: subscribers of Amazon Fresh, by demographic, 2018
Profile: subscribers of ASDA delivery pass, by demographic, 2018
Profile: subscribers of Morrisons delivery pass, by demographic, 2018
Profile: subscribers of Ocado smart pass, by demographic, 2018
Profile: subscribers of Sainsbury's delivery pass, by demographic, 2018
Profile: subscribers of Tesco delivery saver, by demographic, 2018
Food & grocery delivery saver schemes: anytime vs. midweek subscribers, 2018
Food & grocery delivery saver schemes: impact on shopping behaviour, overall & by grocer, 2018
Food & grocery delivery saver schemes: drivers of subscriptions, by subscribers & non-subscribers, 2018
Food & grocery delivery saver schemes: non-subscriber views, 2018
Price that non-subscribers would pay for a monthly food & grocery delivery saver scheme, 2017 & 2018
Penetration 2018: subscribers of non-food delivery saver schemes, by demographic
Penetration 2017: subscribers of non-food delivery saver schemes, by demographic
Profile 2018: subscribers of non-food delivery saver schemes, by demographic
Profile 2017: subscribers of non-food delivery saver schemes, by demographic
Retailer usage: subscribers of non-food delivery saver schemes, 2018
Profile: subscribers of Amazon Prime, by demographic, 2018
Profile: subscribers of ASOS Premier, by demographic, 2018
Profile: subscribers of boohoo Premier, by demographic, 2018
Profile: subscribers of JD Sports: JD X Unlimited, by demographic, 2018
Profile: subscribers of Next Unlimited, by demographic, 2018
Profile: subscribers of New Look: the delivery pass, by demographic, 2018
Non-food delivery saver schemes: impact on shopping behaviour, overall & by top 5 retailers, 2018
Non-food delivery saver schemes: impact on shopping behaviour, overall & by other retailers, 2018
Non-food delivery saver schemes: drivers of subscriptions, by subscribers & non-subscribers, 2018
Non-food delivery saver schemes: non-subscribers’ views, 2018
Price that non-subscribers would pay for an annual non-food delivery saver scheme, 2018
Non-food retailers which shoppers would like to have delivery saver schemes for, 2017 & 2018
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Tesco
- ASDA
- Amazon
- Amazon Fresh
- Morrisons
- Ocado
- Sainsbury's
- ASOS
- Amazon Prime
- Argos
- H&M
- John Lewis
- New Look
- Next
- MandM Direct
- JD Sports
- Topman
- Superdry
- Charles Tyrwhitt
- Boohoo
- Missguided
- The Perfume Shop
- PrettyLittleThing
- Simply Be
- Feelunique
- Selfridges
- Jacamo
- Oasis
- Public Desire
- Marks & Spencer
- Boots
- Debenhams
- Sports Direct
- Superdrug
- Very.co.uk
- Topshop
