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Greeting Card Publishers

  • ID: 4376082
  • Report
  • February 2021
  • Region: United States
  • First Research
Brief Excerpt from Industry Overview Chapter:

Companies in this industry primarily publish print greeting cards. Major companies include American Greetings, CSS Industries, and Hallmark (all based in the US), as well as Archies Limited (India), Carte Blanche Greetings (the UK), and Glory Moon Greeting Cards (Hong Kong).

Competitive Landscape

Demand is driven by consumer disposable income. The profitability of individual companies depends on marketing expertise, efficient operations, and product innovation. Large companies may enjoy economies of scale in product development and distribution. Small companies can compete effectively by offering specialized or unique products. The US industry is highly concentrated: the top 50 companies account for nearly 100% of revenue.

Products, Operations & Technology

Major products are?seasonal cards for seasonal events and every-day cards?to commemorate occasions and sentiments. Seasonal events include Christmas, Valentine's Day, Mother's Day, and graduation. Occasions and sentiments include birthdays, sympathy, weddings, new baby, thank you, and congratulations. Companies that publish greeting cards may also sell related products such as calendars, gift wrap, stationery, notecards, photo albums, and decorations.
Note: Product cover images may vary from those shown
  • Industry Overview
  • Quarterly Industry Update
  • Business Challenges
  • Business Trends
  • Industry Opportunities
  • Call Preparation Questions
  • Financial Information
  • Industry Forecast
  • Web Links and Acronyms
Note: Product cover images may vary from those shown