IoT Connectivity in Europe presents profiles and analysis of 11 diverse companies and their European IoT activities. Depth of analysis and variation by company type and activity are the objectives rather than shallow broad strokes. The report provides a lens through which any given company can assess its own IoT strategies or develop plans. The main focus of the report is IoT activity among diverse categories of products for the home from European companies.
Determining an approach to start IoT involvement raises key questions and challenges, some of which have short-, mid-, and long-term solutions. While attention is paid to hubs, technology and standardization, many existing consumer products are not yet connected. On the other hand, giants such as Apple, Google, and Amazon are driving smart home to new capabilities and benefits – without a monthly fee. Overhyping has caused many European companies to pull back or avoid action to date. Some perceive current activities as gimmicks.
Some activities are just that. But mixed in with gimmicks are important new consumer benefits that will amplify over product generations. Other companies do seek to participate in the IoT or to develop a plan for such, but face multiple inhibiting issues and challenges. Some of these are below:
- With multiple standards and platforms in the marketplace combining with an accelerating development speed requirement, how does a company make the best available choice?
- What concrete benefits will result? To the company, distribution channels, and, of course, the consumer?
- How will benefits evolve or emerge? What are key path markers?
- How can a company learn from activity in another company? What level of market watching matters?
- Business models may or may not change, but requirements for ROI do not change. What business model will work best for a company? Does one company need several models? Do different product lines merit different models? How does an equipment company charge subscription fees?
- How are sales channels changing? Does every company’s channel strategy require transformation or is simple tweaking enough?
- Consumer awareness remains low, particularly for any deep understanding of possible benefits. But how are aware consumers reacting? What is the variation between market segments and even countries?
- Timing certainty, always a difficult piece of the puzzle, is ambiguous.
1.0 Report Summary
1.1 Purpose of Report
1.2 Research Approach/Sources
1.3 Key Questions
2.0 Market Overview
2.1 Drivers & Inhibitors
3.0 The Elements of IoT Product & Service Strategy
3.1 Diffusion of Connectivity across Product Lines
3.2 New Product Introductions, Retrofit Options or Both
3.3 Product Mix and Services
4.0 Distribution Strategy
4.1 Expanding Channels
4.2 Sales of Connected Products and Their Corollary Services
4.3 Up- and Cross Sales
4.4 Channel and Customer Support
4.5 Pricing Models
5.0 Technology & Infrastructure
6.0 Big Data
7.0 Innovative Activity & Business Models
7.1 Business Models for IoT
8.0 Select Profiles of European Companies’ IoT Activity
Nespresso - A Nestle Company
Somfy: Connected Home Solutions Business
Assa Abloy - Digital Door Lock (DDL)
Verisure - Assa Abloy - Yale DDL - A European Use Case
Gardena - A Husqvarna Group Company
Hive - A Centrica Company
8.2 Status of Profiled Companies by Topic
9.0 Recommendations: Guidelines for IoT
List of Figures:
Motivations for Adding Connectivity
A Sample Set of Use Cases
Key Current Categories & Benefits
Connected Products: Drivers & Inhibitors
Elements of IoT
Trust in Channel by Type
Eurotech Approach to IoT, Courtesy of Eurotech
Assa Abloy Digital Door Lock
Approach to the Cloud
The Cloud: A Company Differentiator
Maximizing Connectivity Gains
Data Access: The Opportunity to Improve Processes
Direct Invoicing: Seizing E-Commerce Opportunity