Laos’ media sector is complex and includes free-to-air, digital terrestrial television, free satellite, paid satellite and cable platforms. In addition, consumers in Laos watch content online and piracy is wide spread.
The report covers consumer video content preferences across Free-to-air (FTA), Pay-TV, and online platforms based on responses to our in-market survey. In addition, the report provides insights into online and mobile usage of video OTT services alongside content genre preferences and spending habits. Insights are also broken down by age and gender.
1. Executive Summary
2. Laos Country Overview
2.1. Demographic and Geographic Overview
2.2. Religion and Culture
2.3. Political Environment
2.5. Economic Landscape
2.6. Changing Business Climate
3. Laos Consumer preferences for TV and online video - Qualitative and Quantitative Research
3.1. Research methodology and survey demographic profiles
3.2. Quantitative Research Results
3.3. Qualitative Research Results