Vietnam’s media sector is complex and includes free-to-air, digital terrestrial television, free satellite, paid satellite, cable and IPTV platforms. In addition, consumers in Vietnam watch content online and piracy is wide spread.
The report covers consumer video content preferences across Free-to-air (FTA), Pay-TV, and online platforms based on responses to our in-market survey. In addition, the report provides insights into online and mobile usage of video OTT services alongside content genre preferences and spending habits. Insights are also broken down by age, gender, and geography.
1. Executive Summary
2. Vietnam Country Overview
2.1. Demographic and Geographic Overview
2.2. Religion and Culture
2.3. Political Environment
2.5. Economic Landscape
2.6. Regulations for Foreign Investment
3. Vietnam Consumer preferences for TV and online video - Qualitative and Quantitative Research
3.1. Research methodology and survey demographic profiles
3.2. Quantitative and Qualitative Research Results