Myanmar’s media sector is quickly emerging and primarily includes free-to-air and paid satellite. In addition, consumers in Myanmar are starting to watch content online and piracy in the form of black market satellite dishes is wide spread.
The report covers consumer video content preferences across Free-to-air (FTA), Pay-TV, and online platforms based on responses to our in-market survey. In addition, the report provides insights into online and mobile usage alongside content genre preferences. Insights are also broken down by age, gender, and geography.
1. Executive Summary
2. Myanmar Country Overview
2.1. Demographic and Geographic Overview
2.2. Religion and Culture
2.3. Political Environment
2.5. Economic Landscape
2.6. Changing Business Climate
3. Myanmar Consumer Behaviour Survey and Interviews
3.1. Key findings from consumer behaviour survey
3.2. Research methodology and survey demographic profiles
3.3. Quantitative survey results
3.4. Highlights of interviews