Myanmar TV and online video landscape – Comprehensive Report - Product Image

Myanmar TV and online video landscape – Comprehensive Report

  • ID: 4380179
  • Report
  • Region: Burma, Myanmar
  • 130 pages
  • Pioneer Consulting Asia
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FEATURED COMPANIES

  • Asia Group
  • Facebook
  • Laser World
  • MPA
  • Myanmar Media United
  • Nielsen
  • MORE

Myanmar’s media sector is quickly emerging and primarily includes free-to-air and paid satellite. In addition, consumers in Myanmar are starting to watch content online and piracy in the form of black market satellite dishes is widespread. This report provides detailed industry research of the free-to-air, Pay-TV, and emerging digital content markets in Myanmar including advertising growth and an overview of the main telecommunications operators in the country.

The report also includes the 'Consumer Video Consumption Habits Report – Myanmar' which covers consumer video content preferences across Free-to-air (FTA), Pay-TV, and online platforms based on responses to our in-market survey. The survey results provide insights into online and mobile usage alongside content genre preferences. Insights are also broken down by age, gender, and geography.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Asia Group
  • Facebook
  • Laser World
  • MPA
  • Myanmar Media United
  • Nielsen
  • MORE

1. Executive Summary and Introduction

2. Myanmar Country Overview
2.1. Demographic and Geographic Overview
2.2. Religion and Culture
2.3. Political Environment
2.4. Infrastructure
2.5. Economic Landscape
2.6. Changing Business Climate

3. Overview of Free-to-Air TV Landscape in Myanmar
3.1. TV Penetration in Myanmar
3.2. FTA Industry Players
3.3. Growth of FTA channels
3.4. Description of FTA Channels
3.5. TV Audience Figures by Channel

4. Overview of Pay-TV Landscape in Myanmar
4.1. Pay-TV Subscriber Estimates
4.2. Pay-TV Industry Players
4.3. Description of Pay-TV Offerings
4.4. Pay-TV Distribution Networks
4.5. Extent of Piracy
4.6. Future Developments of the Pay-TV industry
4.7. Role of Telecom Operators in Pay-TV & Content Delivery

5. Advertising Spend
5.1. Myanmar TV Advertising Spend Overview
5.2. Growth of TV Advertising Spend
5.3. Top TV Advertisers in Myanmar

6. Overview of TV regulations
6.1. Overview of Regulator
6.2. Current Regulations
6.3. Broadcasting Law
6.4. Motion Picture Law
6.5. Licensing of new TV channels
6.6. Broadcasting Services Guidelines
6.7. TV Censorship Guidelines
6.8. Motion Pictures Censorship Guidelines
6.9. Investments and Cross-media Ownership
6.10. Process for TV Regulation Reform

7. Myanmar Consumer Behaviour Survey and Interviews
7.1. Key findings for consumer behaviour survey
7.2. Research methodology and survey demographic profiles
7.3. Quantitative survey results
7.4. Highlights of interviews

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  • Asia Group
  • Creation Media
  • Facebook
  • Forever Group
  • Laser World
  • Love Media
  • MPA
  • MRTV
  • MyTel
  • Myanmar Media United
  • Myanmar Post and Telecommunications
  • Nielsen
  • Ooredoo Myanmar
  • Sky Net
  • Telenor Myanmar
  • Youtube
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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