Top Growth Opportunities: Dairy & Soy Food in the Philippines

  • ID: 4382252
  • Report
  • Region: Philippines
  • 114 pages
  • GlobalData
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FEATURED COMPANIES

  • Filipino Seven Corp
  • Lawson
  • Metro Supermarket
  • Nestle S.A.
  • Pure Gold Jr
  • Puregold Price Club Inc
  • MORE
Top Growth Opportunities: Dairy & Soy Food in the Philippines

Summary

Philippines ranks as one of the smallest market in the global Dairy & Soy Food sector in terms of per capita expenditure in US$ terms, though larger than China and Indonesia. Though population rates and disposable income are increasing in the country, the Filipino Dairy & Soy Food market currently does not see a comparatively large average spend. However, favourable conditions in recent years mean that this is now growing.

Philippines’ Dairy market is stable and growing steadily, with a value projection of US$10.2 Billion by 2021. The Philippines imports nearly all of its Dairy products, as domestic production cannot meet the country’s Dairy requirement. Although traditional Filipino cuisine does not have any place for Dairy products, consumption has grown, influenced by the rising health consciousness amongst the burgeoning middle class. Increasingly busy lifestyles will also positively affect the sector. Thanks to rapid urbanisation and rising incomes, the country is consuming Dairy at one of the fastest-growing rates in the world. Since 2015, the government has been promoting school milk consumption.

Off-trade Dairy sector accounts for a higher value in US$ terms than the On-trade, an effect mirroring general moves amongst Filipino consumers towards more consumption within the home. However, both the Off-trade and On-trade Dairy sectors have recorded similar growth rate in US$ terms in the last five years. Increased health consciousness amongst young consumers and their hectic lifestyles are favoring the growth of the Dairy & Soy Food market in the country.

The report "Top Growth Opportunities: Dairy & Soy Food in the Philippines", provides recommended actions and detailed analysis of how to target the best growth opportunities for dairy and soy food producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of dairy and soy food markets in Philippines.

In depth, this report provides the following analysis:
  • Key consumer demographic groups driving consumption within the Philippines market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for Philippines, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional product innovation targeting key consumer needs.
Companies mentioned in this report: Filipino Seven Corp, Fonterra Co-operative Group, Lawson, Metro Supermarket, Nestle S.A., Pure Gold Jr, Puregold Price Club Inc, Robinsons Supermarket, Royal Friesland Campina N.V, SM Hypermarket and SM Supermarket, Super8 Grocery Warehouse, WalterMart.

Scope
  • The Philippines ranks as one of the smallest market in the global Dairy & Soy Food sector in terms of per capita expenditure in US$ terms, though larger than China and Indonesia.
  • After a period of strong growth at a CAGR of 6.1% in US Dollar terms between 2011 and 2016, the Philippines’s Dairy market will grow even faster in the five years to 2021, at a CAGR of 9.1%.
  • Dairy consumption is centered on younger consumers. Having grown up in the age of globalization and Western influence, they have much more positive perceptions of Dairy products, especially in regards to health benefits.
  • Over 2016-2021, Milk will remain the highest value category, while Soymilk & Soy Drinks, the smallest value category, is expected to record the fastest value growth in US$ over the same period.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Philippines 's dairy consumers.
  • This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector.
  • Category, brand, and packaging dynamics are also examined.
  • This allows product and marketing strategies to be better aligned with the leading trends in the market.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Filipino Seven Corp
  • Lawson
  • Metro Supermarket
  • Nestle S.A.
  • Pure Gold Jr
  • Puregold Price Club Inc
  • MORE
1. Introducing a top growth market for Dairy
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Meat retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, value, 2016-2021
Volume by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category 2016-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Contribution to value change by Health & Wellness claim 2016-2021
Top 5 Health & Wellness positioning by value, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-
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  • Filipino Seven Corp
  • Fonterra Co-operative Group
  • Lawson
  • Metro Supermarket
  • Nestle S.A.
  • Pure Gold Jr
  • Puregold Price Club Inc
  • Robinsons Supermarket
  • Royal Friesland Campina N.V
  • SM Hypermarket and SM Supermarket
  • Super8 Grocery Wa
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown
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