GDP per capita in Malaysia continued to grow between 2011 and 2016 but the growth rate has fluctuated. Between 2015 and 2016 the country saw annual growth at a rate of 4.7% with a GDP per capita of MYR 39,104 in 2016. Consumer prices have continued to rise moderately, with 2016 prices 15% higher than in 2010. However, this is higher amongst food and beverages, with currency depreciation making imports more expensive.
Malaysian profit sector has seen value grow at a CAGR of 4.7% between 2014 and 2016. Growth has relied heavily on transactions as the population continues to urbanize quickly, reducing opportunities to expand outlet footprints. Future growth is forecast to accelerate substantially, with LCU growth seen at a CAGR of 5.3%, with growth in USD even more rapid, at a CAGR of 9.2%.
Revenue in Malaysia’s QSR channel rose at a strong CAGR of 5.3% (in MYR terms) between 2014 and 2016, reaching a value of 12.6 Billion. As of 2016, QSR claimed a 21.9% share of the country’s total foodservice profit sector, and value in the channel is forecast to keep growing at an expanded CAGR of 6.1% to 2021. QSR market is fairly consolidated, with international chains dominating sales. KFC, McDonald's, Domino’s and Subway are all present, reflecting the popularity of western food and culture. Indeed, 4 of the top 5 operators are foreign brands, accounting for 33.2% of the market. Overall, chains generated 49% of revenues in the channel.
Valued at MYR 13.3 Billion in 2016, the FSR channel accounts for just over 23.0% of Malaysia’s total foodservice profit sector revenue and is forecast to continue growing at a sector-leading CAGR of 6.9% to 2021. Strong sales performance in the channel will be driven by Malaysia’s growing numbers of urban, middle-class consumers looking to spend their extra income on experiential out-of-home meal occasions.
Starbucks leads the Malaysian coffee & tea shop market with a 13.4% share of the market. Below, a variety of local and regional players also present, offering a variety of local Kopi style coffee houses, as well as local interpretations of western coffee shops. Overall, it is consolidated, with chains generating 58% of sales.
The report "Malaysia - The Future of Foodservice to 2021" provides extensive insight and analysis of the Malaysian foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.
In depth, this report provides the following analysis:
- Overview of the Malaysian macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Malaysian foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
- Growth Dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops) within Malaysia’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
- Customer Segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Malaysian population.
- Key Players: Overview of market leaders within the three major channels including business descriptions and number of outlets.
- Case Studies: Learn from examples of recent successes and failures within the Malaysian foodservice market.
- Rising prices are ‘putting the squeeze’ on consumers. While they remain cautious, profit sector foodservice continues to grow, reflecting a cautious optimism.
- The urban/rural divide continues to be a major obstacle to the expansion of foodservice outside of cities. Additionally, as the country becomes more urbanized, there is downward pressure on outlet expansion.
- Core consumers pushing foodservice growth are the growing middle class. While these consumers are expected to come under renewed pressure due to rising prices, they do not show signs of retreating from the market.
- Specific forecasts of the foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops) will allow readers understand the wants and needs of their target demographics.
- Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Malaysia's foodservice market.
GDP and Consumer Price Index
Population and demographic highlights
Annual household income distribution
Introducing the Consumer Segments
Consumer segment profiles and key identification metrics
Segment engagement overview in three key profit sector channels
Profit Sector Metrics
Key metric highlights
Value share and growth by channel
Outlets and transactions growth by channel
Operator buying volumes and growth by channel
Channel historic and future growth dynamics
Outlet type and type of ownership growth dynamics
Profit Sector by Channel
Quick Service Restaurants (QSR)
Summary and key take-out
Full Service Restaurants (FSR)
Summary and key take-out
Coffee and Tea Shops
Summary and key take-out
Cost Sector Metrics
Channel trends - historic and future growth
Data and channel share breakdown
- McDonald's Corporation
- Hot & Roll
- Domino's Pizza
- Pizza Hut
- Secret Recipe
- Sushi King
- The Chicken Rice Shop
- Kenny Rogers Roasters
- OldTown White Coffee
- Big Apple Donuts & Coffee