Country Profile: Ice Cream Sector in Thailand

  • ID: 4382436
  • Report
  • Region: Thailand
  • 94 pages
  • GlobalData
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FEATURED COMPANIES

  • American Food Co. Ltd.
  • Artisanal Producers
  • Chomthana Co. Ltd
  • General Mills Inc.
  • Nestle
  • San Miguel
  • MORE
Country Profile: Ice Cream Sector in Thailand

Summary

Thailand Ice Cream sector accounted for a volume share of 0.7% of the global market and 2.4% of the regional (Asia-Pacific) market in 2016. The sector was valued at ?35,514.1 Million (US$1,006.6 Million) in 2016 and is forecast to grow at a CAGR of 8.8% during 2016-2021. Increasing disposable income and improving distribution channels are the key growth drivers in the Thai Ice Cream sector. Per capita consumption of Ice Cream products stood at 1.95 kg, which is high when compared to regional level of 1.66kg, but was lower than the global sector of 3.96kg in 2016.

Impulse Ice Cream - Single Serve was the largest with value sales of ?18,092.4 Million (US$512.8 Million) in 2016, it is also expected to register fastest growth at a CAGR of 9.13% during the forecast period (2016-2021).

On-trade transactions accounted for the leading share of 46.6% in the distribution of Ice Cream products in Thailand, in 2016. It was followed by Hypermarkets & Supermarkets with a 26.1% share, while Food & Drinks Specialists and Convenience Stores accounted for shares of 21.5% and 3.8%, respectively in the same year. Flexible Packaging was the most commonly used package material in the Thailand Ice Cream sector with a share of 75.5% in 2016. It was followed by Rigid Plastics and Paper & Board with shares of 16.6% and 7.9% respectively.

Magnum is the leading brand with value share of 18.7% in 2016. It was followed by Cornetto, which accounted for value share of 12.9% in the same year. Top five brands in the sector, accounted for 53.4% value share in 2016. ‘Naturally Healthy’ is an important Health & Wellness product attribute, while ‘General Wellbeing’ is the most sought after consumer benefit in the Thailand Ice Cream sector.

The report "Country Profile: Ice Cream Sector in Thailand" provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade.
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Artisanal Producers, Chomthana Co., Ltd, General Mills, Inc., Nestle, San Miguel, Unilever, American Food Co., Ltd.

Scope
  • The per capita consumption of Ice Cream is higher in Thailand compared to regional level
  • Per capita consumption in the Impulse Ice Cream - Single Serve market is noticeably higher compared to other markets in Thailand
  • On-trade transactions account for the leading share in the distribution of Ice Cream products in Thailand
  • Unilever leads the Thai Ice Cream sector
  • Flexible Packaging is the most commonly used package material in the Thai Ice Cream sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • American Food Co. Ltd.
  • Artisanal Producers
  • Chomthana Co. Ltd
  • General Mills Inc.
  • Nestle
  • San Miguel
  • MORE
1. Report Scope
2. Executive summary
3. Thailand in the global and regional context
3.1. Thailand’s share in the Global and Asia-Pacific Ice Cream sector
3.2. Thailand compared to other leading countries in Asia-Pacific
4. Market size analysis - Ice Cream sector
4.1. Value and volume analysis - Ice Cream sector in Thailand
4.2. Per capita consumption - Thailand compared to Asia-Pacific and globally
4.3. Extent to which consumers are trading up/down-Off-trade
4.4. Extent to which consumers are trading up/down-On-trade
4.5. Value and volume analysis by markets in the Ice Cream sector
4.6. Growth analysis by markets
5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Artisanal Ice Cream
5.3. Market analysis: Impulse Ice Cream-Single Serve
5.4. Market analysis: Take-Home and Bulk Ice Cream
6. Distribution analysis
6.1. Distribution channel share analysis: Ice Cream sector
6.2. Distribution channel share analysis: Artisanal Ice Cream
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream
7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Impulse Ice Cream-Single Serve
7.3.2. Take-Home and Bulk Ice Cream
7.4. Private label share analysis
8. Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market share analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
9. Packaging analysis
9.1. Packaging share and growth analysis by package material
9.2. Packaging share analysis by package material
9.3. Packaging share and growth analysis by pack type
9.4. Packaging share analysis by pack type
9.5. Packaging share and growth analysis by closure type
9.6. Packaging share analysis by closure type
9.7. Packaging share and growth analysis by primary outer type
9.8. Packaging share analysis by primary outer type
10. Macroeconomic analysis
10.1. GDP per Capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age
11. Consumergraphics
11.1. Consumption by Gender
11.2. Consumption by Age
11.3. Consumption by Education
11.4. Consumption by Degree of Urbanization
12. Methodology
13. Appendix
14. Definitions
15. About
16. Disclaimer
17. Contact

List of Tables
Table 1: Volume share of Thailand in the global and Asia-Pacific Ice Cream sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021
Table 7: Brand Value and Volume - Ice Cream sector, 2016
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market, 2016
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market, 2016
Table 10: Brand Value and Volume - Dairy-Based category
Table 11: Brand Value and Volume - Water-Based category
Table 12: Brand Value and Volume - Dairy-Based category
Table 13: Brand Value and Volume - Water-Based category
Table 14: Consumption of Ice Cream by Gender and markets (Kg Million,2016)
Table 15: Consumption of Ice Cream by age and markets (Kg Million, 2016)
Table 16: Consumption of Ice Cream by education and markets (Kg Million, 2016)
Table 17: Consumption of Ice Cream by urbanization and markets (Kg Million, 2016)
Table 18: Market Value for Artisanal Ice Cream - by category (? Million) 2011-2021
Table 19: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021
Table 20: Market Volume for Artisanal Ice Cream - by category (Kg Million) 2011-2021
Table 21: Market Value for Impulse Ice Cream - Single Serve - by category (? Million) 2011-2021
Table 22: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021
Table 23: Market Volume for Impulse Ice Cream - Single Serve - by category (Kg Million) 2011-2021
Table 24: Market Value for Take-Home and Bulk Ice Cream - by category (? Million) 2011-2021
Table 25: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021
Table 26: Market Volume for Take-Home and Bulk Ice Cream - by category (Kg Million) 2011-2021
Table 27: Sector Value for Artisanal Ice Cream - by market (? Million) 2011-2021
Table 28: Sector Value for Ice Cream - by market (US$ Million) 2011-2021
Table 29: Sector Volume for Ice Cream - by market (Kg Million) 2011-2021
Table 30: Components of change- by Market (Off-trade)
Table 31: Components of change- by Market (On-trade)
Table 32: Ice Cream Sales Distribution in Thailand- by Markets (? Million), 2016
Table 33: Key Health & Wellness product attributes driving sales in Thailand (? Million)
Table 33: Key Health & Wellness consumer benefits driving sales in Thailand (? Million)
Table 33: Packaging Material (in Million pack units)
Table 34: Container Type (in Million pack units)
Table 35: Closure Type (in Million pack units)
Table 36: Primary Outer Type (in Million pack units)
Table 37: Exchange Rates: (US$-?), 2011-2021
Table 38: GDP Per Capita (?)
Table 39: Population
Table 40: Consumer Price Index
Table 41: Age Profile (Millions of Persons)
Table 42: Market Definitions
Table 43: Category Definitions
Table 44: Channel Definitions
Table 45: Health & Wellness: Product Attributes-Food Minus
Table 46: Health & Wellness: Product Attributes - Free From
Table 47: Health & Wellness: Product Attributes - Functional & Fortified
Table 48: Health & Wellness: Product Attributes - Naturally Healthy
Table 49: Health & Wellness: Product Attributes - Food Intolerance
Table 50: Health & Wellness: Consumer Benefits - Health Management
Table 51: Health & Wellness: Analysis by Consumer Benefits
Table 52: Health & Wellness: Consumer Benefits - Performance

List of Figures
Figure 1: Thailand compared to the other top four countries in Asia-Pacific - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021
Figure 3: Per capita consumption in Thailand compared to global and Asia-Pacific average, 2011-2021
Figure 4: Degree of trading up/down in the Thailand Ice Cream sector-Off-trade, 2015-2016
Figure 5: Degree of trading up/down in the Thailand Ice Cream sector-On-trade, 2015-2016
Figure 6: Value and volume growth analysis by markets, 2016-2021
Figure 7: Per capita consumption (by markets) in Thailand compared to global and Asia-Pacific average, 2016
Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021
Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021
Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021
Figure 11: Distribution channel share, Ice Cream sector, 2011-2016
Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016
Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016
Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016
Figure 15: Leading brands in the Thailand Ice Cream sector, value and volume share, 2016
Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016
Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016
Figure 18: Private label penetration by markets (value terms), 2016
Figure 19: Growth analysis, private label and brands, (2011-2016)
Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021
Figure 21: Value analysis by Health & Wellness product attributes, 2016
Figure 22: Volume analysis by Health & Wellness product attributes, 2016
Figure 23: Value analysis by Health & Wellness consumer benefits, 2016
Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016
Figure 25: Packaging share and growth analysis by package material, 2011-2021
Figure 26: Use of package material by markets (in pack units), 2016
Figure 27: Packaging share and growth analysis by pack type, 2011-2021
Figure 28: Use of pack type by markets (in pack units), 2016
Figure 29: Packaging share and growth analysis by closure type, 2011-2021
Figure 30: Use of closure type by markets (in pack units), 2016
Figure 31: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 32: Use of primary outer type by markets (in pack units), 2016
Figure 33: Relative comparison of countries based on PEST analysis
Figure 34: Thailand’s GDP per capita, 2011-2016
Figure 35: Population growth in Thailand, 2011-2016
Figure 36: Consumer Price Index, Thailand, 2010-2016
Figure 37: Age Profile, Thailand, 2016
Figure 38: Consumption of Ice Cream by Gender, Thailand, 2016
Figure 39: Consumption of Ice Cream by age, Thailand, 2016
Figure 40: Consumption of Ice Cream by education, Thailand, 2016
Figure 41: Consumption of Ice Cream by urbanization, Thailand, 2016
Figure 42: About
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  • Artisanal Producers
  • Chomthana Co. Ltd
  • General Mills Inc.
  • Nestle
  • San Miguel
  • Unilever
  • American Food Co. Ltd.
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown
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