Digital Profile: Deutsche Telekom Group - Product Image

Digital Profile: Deutsche Telekom Group

  • ID: 4382866
  • Company Profile
  • 19 pages
  • Ovum
  • Deutsche Telekom AG
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Introduction:

This report is one of a series of studies of the digital strategies of major operators around the world. It assesses Deutsche Telekom's digital strategy, its digital-service developments, and prospects for the group's digital businesses.

Highlights:

Like many of its European counterparts, Deutsche Telekom Group (DT) is no longer operating a self-contained digital business unit (DBU) dedicated to the development and delivery of digital services.

DT has disposed of some of its consumer-oriented online businesses, such as Scout24 and T-Online, and reverted to its original model of having several units sitting under Technology & Innovation and under T-Systems (DT's own ICT B2B company). These units offer digital services focused on IoT, cloud, and cybersecurity.

DT offers B2C digital services (e.g. video) through partnerships with OTT media players. It operates mainly as content aggregator and not as a content owner or producer of media, but it owns sport rights in Germany.

Features and benefits:
  • Assesses how digital strategies are implemented by operators.
  • Evaluates DT's digital strategy and developments over time.
Key Questions answered:
  • What is Deutsche Telekom's digital strategy?
  • How has Deutsche Telekom reshaped its digital services over time?
  • What should other operators do to improve their digital strategy based on DT's example?
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1. Summary
  • In brief
  • Publisher's view
  • Recommendations
2. Digital footprint
  • T-Mobile US stands out as a digital challenger
3. Market dynamics
  • DT's markets are digitally savvy
4. Digital services development
  • DT has radically changed its digital approach
  • T-Systems's core services: ICT and cloud, IoT, and security
  • e-health
  • Analytics and AI
  • Partnerships, start-up funding, and internal innovations
5. Market outlook
  • Digital revenues and prospects
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