On the Radar: Cxense is Positioned for Growth - Product Image

On the Radar: Cxense is Positioned for Growth

  • ID: 4382873
  • Company Profile
  • 7 pages
  • Ovum
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Introduction:

Cxense (pronounced "see-sense") offers an integrated data management platform that connects into multiple platforms. The solution enables publishers and digital businesses to aggregate, segment, and act on user data to create context for enterprises and drive customer engagement across digital channels.

Highlights:
  • The company built its data management platform (DMP) focusing on a single customer view, allowing for early adoption of one-to-one individualized marketing.
  • The solutions can predict short- and long-term customer intent through embedded artificial intelligence (AI).
Features and benefits:
  • Assesses Cxense's data management and customer engagement capabilities.
  • Analyzes how media, e-commerce, and consumer brands can take control of their audience data to deliver personalized customer experiences.
Key Questions answered:
  • What are the drivers fueling the data orchestration market?
  • How will this vendor evolve from the digital marketing category to the omnichannel customer engagement category?
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Summary
  • Catalyst
  • Key messages
  • Publisher's view
2. Recommendations for enterprises
  • Why put Cxense on your radar?
3. Highlights
  • Background
  • Current position
4. Data sheet
  • Key facts
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