Mobile App Ecosystems Tracker: 1Q17 - Product Image

Mobile App Ecosystems Tracker: 1Q17

  • ID: 4382881
  • Report
  • 1 pages
  • Ovum
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Introduction:

This is the 1Q17 edition of the Mobile App Ecosystems Tracker, a quarterly update of developments in the global mobile apps market. It tracks the latest moves made by app stores and app support firms in areas, including in-app advertising and payments, app discovery and promotion, app development, analytics, user authentication, privacy, and KPIs/usage data.

Highlights:

Find out what the latest data points to in terms of app market growth and traction for new app formats such as chatbots and instant apps.

Features and benefits:
  • Learn about the latest moves by app ecosystems and app support firms (e.g. ad tech, analytics, and marketing).
  • Learn about the latest usage and performance data from analytics firms and pollsters.
Key Questions answered:
  • What are the latest developments in the mobile apps market?
  • What are the latest stats to emerge from the mobile apps space?
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Summary
  • Introduction
  • This quarter's highlights
  • Methodology
  • Further reading
Publisher's view
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