Governments Must Promote the Service Benefits of the Technology They Install - Product Image

Governments Must Promote the Service Benefits of the Technology They Install

  • ID: 4382905
  • Report
  • 5 pages
  • Ovum
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Introduction:

There are many opportunities to use technology to improve citizens' experiences. But rather than take a "build it and they will come" approach, governments need to identify "what's in it for me" for the end user, taking account of citizen aptitude and previous experiences.

Highlights:

Australians are known to be enthusiastic early adopters of new technologies. But the popularity of swipe-card payments seems to have somewhat dampened early enthusiasm for mobile device payment systems such as ApplePay and Android Pay.

Features and benefits:
  • Explains how small amounts of transactional friction can significantly reduce take-up of digital services.
  • Understand why governments must devote considerable resources to promoting the digital services that they deploy.
Key Questions answered:
  • What will substantially improve citizen adoption of digital services?
  • How do governments persuade users to change from a technology that works to an enhanced offering?
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Publisher's view
  • Summary
  • Take-up of technologies is culturally specific
  • Inertia can impede subsequent technology waves
  • Successful improvements in citizen services are about more than technology
Appendix
  • Further reading
  • Author
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