The On-Demand Economy: Mobile Apps That Deliver Convenience Boost Payments Volume

  • ID: 4383269
  • Report
  • Region: Global
  • 19 Pages
  • Mercator Advisory Group
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On-Demand Economy Spurs Customer Engagement and Mobile Payment Growth

FEATURED COMPANIES

  • Adyen
  • Discover
  • Green Chef
  • Mastercard
  • RushOrder
  • Uber
  • MORE

Services such as Airbnb, Grubhub, Peapod, and Uber have made the "on-demand economy" part of the daily life-style routine of many U.S. consumers. Combining the versatility of mobile app technology and a seamless payment experience, on-demand services are rapidly expanding across the U.S. retail landscape. Vertical markets taking full advantage of on-demand business models include ride hailing and sharing, restaurant meal delivery, grocery and household products delivery, and short-term home and apartment rentals.

The "On-Demand Economy: Mobile Apps That Deliver Convenience Boost Payments Volume" report, describes the most popular on-demand services categories and how the key providers are bringing a new dimension in customer engagement to their markets. Many of the on-demand providers have become industry disruptors and are being met with challenges from legacy competitors and government regulators alike. But U.S. consumers are voting with their wallets and are propelling on-demand businesses to record levels of purchase transactions.

"On-Demand not only brings immediacy and convenience to U.S. consumers, but the services also enrich the customer experience that results in enhanced loyalty and sustainable customer relationships. Additionally, both legacy and emerging payment providers are benefitting from the increased volume of purchase transactions being generated daily by On-Demand services" commented Raymond Pucci, Associate Director, Research Services and author of the report.

Highlights of this report include:

  • A review of popular on-demand mobile apps categories and leading providers
  • Market volume projections by category
  • How on-demand drives payments transaction volume
  • Implications for mobile wallet stakeholders
  • Relationship between the on-demand economy and the gig economy
  • Future opportunities and challenges for on-demand services.
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FEATURED COMPANIES

  • Adyen
  • Discover
  • Green Chef
  • Mastercard
  • RushOrder
  • Uber
  • MORE

1. Executive Summary

2. Introduction

3. On-Demand Meets the Gig Economy

4. Common Attributes of the Categories of the On-Demand Economy

5. On-Demand Services That Drive Payments Volume

  • Ride Hailing
  • Restaurant and Meal Delivery
  • Grocery and Household Products Delivery
  • Short-Term Home and Apartment Rentals

6. Sharing a Common DNA with Other Mobile Commerce Apps

7. Game of Thrones for the Consumer’s Mobile Wallet

8. On-Demand Services Spur the Gig Economy

9. Insight and Conclusions

  • Endnotes

List of Figures
Figure 1: Impatient Consumers in the Age of Mobile Apps Want Immediate Delivery
Figure 2: Common Attributes of the Four Most Popular On-Demand Service Categories
Figure 3: On-Demand Services Share Common DNA with Other Mobile Commerce Apps
Figure 4: Growth of On-Demand Services in the U.S. Is Supported by High Smartphone Ownership
Figure 5: Most Consumers Load Multiple Credit and Debit Cards into Mobile Payment Apps

List of Tables
Table 1: Profiles of the Four Most Popular On-Demand Service Categories
Table 2: On-Demand U.S Market Volume and Projected Growth by Category, 2016-2017

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  • Adyen
  • Airbnb
  • Amazon
  • American Express
  • Barclaycard
  • Blue Apron
  • Costco
  • Didi Chuxing
  • Discover
  • DoorDash
  • Drizly
  • Eat 24
  • Expedia
  • First Data
  • Fresh Direct
  • GoBank
  • Green Chef
  • Grubhub
  • Hello Fresh
  • HomeAway
  • Ingenico
  • Instacart
  • Kroger
  • Lyft
  • Mastercard
  • McDonald’s
  • Meijer
  • Panera Bread
  • Peapod (Ahold Delhaize)
  • Plated
  • Postmates
  • Priceline
  • RushOrder
  • Schnuck’s Markets
  • Seamless
  • Shipt
  • Starbucks
  • Stripe
  • Target
  • Trip Advisor
  • Uber
  • VRBO
  • Verifone
  • Visa
  • Walmart
  • Wegman’s
  • Whole Foods
  • Yelp
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