Retail Trends in the Sportswear Market

  • ID: 4384125
  • Report
  • Region: Global
  • 23 Pages
  • World Textile Information Network
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The Four Key Areas That Retailers Focus on to Engage and Retain Today’s Consumers

FEATURED COMPANIES

  • Adidas Group
  • Columbia Sportswear
  • I:CO
  • Mammut
  • Slazenger
  • The North Face
  • MORE

Disruptive forces continue to change the sportswear retail environment. Shifting consumer expectations and preferences, along with increased competition are driving the requirement for change in the retail business. Empowered shoppers now expect to purchase products from anywhere and are paying more attention to sustainable merchandising practices. Also, technological developments are revolutionising the retail environment. 

In fact, understanding retail focus areas is not only important for retailers, but also for their vendors. This is because it is critical for them to know how they can support their retail partners in order to adapt to the shifting environment, and to understand what retail dynamics mean for their businesses.

This report briefly examines the four key areas that retailers focus on to engage and retain today’s consumers. It provides a brief understanding of consumer and retailer behaviour. It also covers a brief impact of retail trends on sports textiles companies. The report is primarily designed for textile suppliers.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adidas Group
  • Columbia Sportswear
  • I:CO
  • Mammut
  • Slazenger
  • The North Face
  • MORE

1 Executive summary

2 Introduction

3 Trend 1: Online sales
3.1 Consumer and retailer behaviour
3.2 Impact of online sales development on sports textile companies, and future outlook

4 Trend 2: Mass customisation
4.1 Consumer and retailer behaviour
4.2 Impact of development of mass customisation on sports textiles companies, and future outlook

5 Trend 3: Sustainable merchandising practices
5.1 Consumer and retailer behaviour
5.2 Impact of sustainable merchandising practices development on sports textiles companies, and future outlook

6 Trend 4: Private labels
6.1 Consumer and retailer behaviour
6.2 Impact of private labels development on sports textiles companies, and future outlook 

7 Sources

List of Figures
Figure 1 Number of internet users (worldwide)
Figure 2 Mobile phone user penetration (worldwide)
Figure 3 L. Gore & Associates’s multiple layers of ingredient branding
Figure 4 Potential phases for ingredient branding
Figure 5 Monetary value which consumers are willing to pay for customised clothing
Figure 6 Monetary value which consumers are willing to pay for customised footwear
Figure 7 adidas’ customised products order to delivery process
Figure 8 Mass customisation cycle over the century 

List of Tables
Table 1 Some sportswear manufacturers who develop online sales
Table 2 Some companies implementing recycling programmes at retail stores through partnership with I:CO
Table 3 Decathlon’s private labels overview
Table 4 Some grocery retailers who own private label sportswear lines

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  •  Adidas Group
  • Aldi Einkauf GmbH & Co oHG
  • Amazon
  • ASOS
  • Backcountry.com
  • Billabong
  • Columbia Sportswear
  • Converse
  • Decathlon
  • Dick’s Sporting Goods
  • Groupon
  • I:CO
  • J Sainsbury plc
  • JD Sports
  • Lululemon
  • M and M Direct
  • Mammut
  • Nike Inc
  • Patagonia
  • Reebok
  • Schwarz Unternehmenstreuhand KG
  • Simply Hike
  • Slazenger
  • Sports Direct
  • Super Retail Group
  • Sympatex Technologies
  • Tesco PLC
  • The North Face
  • Umbro
  • Under Armour Inc
  • VF Corporation
  • W. L. Gore & Associates
  • Wal-Mart Stores Inc
  • Zelando
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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