Top Growth Opportunities: Bakery & Cereals in Australia

  • ID: 4384357
  • Report
  • Region: Australia
  • 115 pages
  • GlobalData
1 of 5

FEATURED COMPANIES

  • 7-Eleven
  • Associated British Foods
  • Cereal Partners Worldwide
  • FoodWorks
  • Goodman Fielder
  • The Kellogg Company
  • MORE
Top Growth Opportunities: Bakery & Cereals in Australia

Summary

Australia was the fifth largest Bakery & Cereals market in value terms, in 2016. The Australian Bakery & Cereals market is stable and growing steadily, recording a CAGR of 3.3% in Australian dollar value terms between 2011 and 2016. With GDP set to increase in 2017, growth indicators for the Australian economy are positive. Prime Minister Turnbull’s anti-austerity measures seek to take advantage of low interest rates and boost consumer spending.

The Australian Bakery & Cereals market saw a small decline in US$ between 2011 and 2016, due to the depreciation of the Australian Dollar. However, the growth is forecast to change to positive in the next five years between 2016 and 2021.

Australia ranks among the biggest markets in the global Bakery & Cereals sector in terms of per capita consumption, concretely third in 2016, and expected to become the second largest by 2021. With increasing busy lifestyles, time-pressed consumers are spending most of their time out of home and therefore seek food products that can be carried and consumed on-the-go. Consequently, the market is forecast to register faster growth during 2016-2021 when compared to 2011-2016.

Domestic Bakery & Cereals brands in Australia have outperformed international ones.In 2016, Australia ranked third among the top 10 Bakery & Cereals markets in terms of per capita expenditure (in US dollar terms), smaller than Chile and the US. The per capita expenditure on bakery and cereal products is expected to grow at a slow CAGR of 2.7% during 2016-2021; supported by a growing economy coupled with rising disposable income, and a large working population is driving the demand for Bakery & Cereals in the country.

Furthermore, the rising demand for high quality bakery and cereal products with Health & Wellness attributes and consumers’ willingness to spend more on organic bakery and cereal products are also driving the growth.

Top Growth Opportunities for Bakery & Cereals in Australia identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:
  • Key consumer demographic groups driving consumption within the Australian market. The figures showcase the number of times consumers of specific ages and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes over 2011-2016 for Australia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
  • The degree of influence that the 20 key consumer trends identified have on Bakery & Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and Australia-specific product innovation targeting key consumer needs
Companies analyzed within this report includes Campbells Soup Company, Goodman Fielder, Associated British Foods, The Kellogg Company, Cereal Partners Worldwide, Mondelez International, Woolworths, ALDI, Coles Supermarkets, 7-Eleven, FoodWorks, Friendly Grocer

Scope
  • The Australian Bakery & Cereals market saw a small decline in US$ between 2011 and 2016, due to the depreciation of the Australian Dollar. However, the growth is forecast to change to positive in the next five years between 2016 and 2021.
  • Australia ranks among the biggest markets in the global Bakery & Cereals sector in terms of per capita consumption, concretely third in 2016, and expected to become the second largest by 2021
  • Opportunities for premiumization in Bakery & Cereals have been limited over the past five years, but this situation is expected to improve between 2016 and 2021.
  • Domestic Bakery & Cereals brands in Australia have outperformed international ones.
Reasons to buy

Get access to:
  • Key consumer demographic groups driving consumption within the Australian market. The figures showcase the number of times consumers of specific ages and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes over 2011-2016 for Australia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
  • The degree of influence that the 20 key consumer trends identified have on Bakery & Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and Australia-specific product innovation targeting key consumer needs
READ MORE
Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • 7-Eleven
  • Associated British Foods
  • Cereal Partners Worldwide
  • FoodWorks
  • Goodman Fielder
  • The Kellogg Company
  • MORE
1. Introducing a top growth market for Bakery & Cereals
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key factors driving change

3. Retail and distribution insight - key channels and retailers driving growth
Bakery & Cereals retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where, and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Top categories by volume and CAGR, 2011-2016
Average price change by brand, 2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Penetration of Health and Wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-
Note: Product cover images may vary from those shown
3 of 5

Loading
LOADING...

4 of 5
  • Campbells Soup Company
  • Goodman Fielder
  • Associated British Foods
  • The Kellogg Company
  • Cereal Partners Worldwide
  • Mondelez International
  • Woolworths
  • ALDI
  • Coles Supermarkets
  • 7-Eleven
  • FoodWorks
  • Friendly Grocer
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown
Adroll
adroll