"The Baby Food Sector in Switzerland 2017", is an analytical report which provides extensive and highly detailed current and future market trends in the Swiss market.
The Swiss baby food market was boosted by increased live birth numbers up to 2015, although 2016 saw an appreciable fall in both births and sales. Between 2010 and 2016 volume sales rose, although value declined slightly, due to pressure on retail prices and deflation in the economy as a whole. Since 2010, retail sales have fallen by 0.4% and volume sales increased by 11.9%. Strongest growth has occurred in the meals/juices sector, followed by milks. In per capita terms, a 6.6% decrease in current expenditure has taken place, alongside a 5% rise in per capita consumption. The author expects the decline in the number of births to continue up to 2022, which will restrict market growth to an overall 12.9% in current price terms up to 2022, with consumption forecast to rise by 4.2%.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
- The baby food market was boosted by increased live births up to 2015, although 2016 saw an appreciable fall in both births and sales.
- Baby milks dominated the market which accounted for 53.2% of value sales and 42.8% of volume sales in 2016. Four manufacturers control 95% of market value, with Nestlé leading overall from Danone.
- Switzerland is a major producer of infant formula, with Nestlé and Hochdorf both producing quantities of infant formula for export and has become a major exporter of baby milks, as demand for milk has rocketed in recent years, particularly from China and Russia.
- Over 70% of baby food value is sold via grocery outlets, notably the Migros and Coop chains. Pharmacies and drugstores account for a quarter of baby food sales, with a higher share in the milks sector.
- Market value is projected to rise by 12.9% between 2016 and 2022, as the growth is restricted due to decline in number of births.
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Background to the Market
Production and Trade
Prospects and Forecasts