Insights Briefing: Snacking with Meat

  • ID: 4384422
  • Report
  • Region: Global
  • 16 pages
  • Gama
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What Are the Trends Driving Growth in Meat Snack Brands?

FEATURED COMPANIES

  • Black Country Snacks
  • Conagra
  • Epic Provisions
  • Fori Foods
  • General Mills
  • HKScan
  • MORE
The obsession with convenient proteins has fuelled a boom in traditional meat snack products such as jerky and biltong, as well as more avant-garde alternatives that push the boundaries of meat positioning.

Insights Briefing: Snacking With Meat uncovers the trends behind meat snacks’ stellar rise, and profiles brands and products capitalizing on the category’s new-found popularity.

Supported by the latest insights and data from the author, Insights Briefing: Snacking With Meat examines how meat snacks are tapping into heightened consumer demand for savoury flavours, lean proteins and convenient functional foods with a ‘raw’ and premium spin.

Key Questions Answered
  • What are the trends driving growth in meat snack brands?
  • How is chilled meat adapting to the demand for convenient snack formats?
  • How do meat snacks align to the ‘raw food’ trend?
  • How is ‘snacking with meat’ being reimagined for a vegan and vegetarian audience?
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Black Country Snacks
  • Conagra
  • Epic Provisions
  • Fori Foods
  • General Mills
  • HKScan
  • MORE

Executive summary
1. Meat snacks are becoming a mainstream snack option: principal types of meat snack, from chilled to ambient; meat snack launches by region; launches of meat snacks over time; major firms entering the category through acquisition
2. Meat snacks align to modern consumer trends: lean protein, raw and natural, strong savoury flavour
3. ‘Lean protein’ claims aim at fitness enthusiasts: Fori Savoury Meat Snack Bar; Itsu Beef Twerky; Leading claims in meat snack launches
4. Pushing ‘primal’, ‘premium’, ‘ethical and ‘crafted’: case study - Epic Provisions
5. Repositioning meat as a snack product: emphasising 'craft' and quality inputs; bitesize and single serve formats
6. Bagged meat snacks provide an alternative to traditional crisps: bagged meat 'crisps' (chips), dried fish snacks; driving growth in pork scratchings (rinds)
7. Beyond meat - vegetarian ‘meat snacks’: soy, tofu and coconut positioned as 'meat' snacks
Appendix

Note: Product cover images may vary from those shown
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  • Hershey
  • General Mills
  • Conagra
  • Fori Foods
  • Metcalfe's
  • Epic Provisions
  • Lone Mountain
  • Field Trip Jerky
  • Land O’ Frost
  • Chef's Cut Real Jerky
  • CP Foods
  • HKScan
  • Black Country Snacks
  • Freshers Foods
  • House Foods
  • Kabaya
  • Mighty Bee
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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