Gen X: The Squeezed Generation

  • ID: 4384531
  • Report
  • 34 pages
  • Euromonitor International
15 % OFF
until Mar 31st 2018
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Generation X (born between 1965 and 1979) has long lived in the shadow of the much larger Baby Boomer cohort, while much of the media attention has focused on their successors, the Millennials. Nevertheless, Gen X represents a large and powerful market of 1.4 billion consumers - in many cases at the peak of their careers and with mighty spending clout. This global report examines the lifestyles and characteristics of this influential generation and identifies opportunities for marketers.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment
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Gen X: The Squeezed Generation

August 2017
Size and Spending Power
Life Stage and Characteristics
Health and Appearance
Spending Priorities
Outlook and Recommendations
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Note: Product cover images may vary from those shown