Agricultural films are treated as a modern day application used in many innovative agricultural practices. Agricultural films are used extensively for soil protection, green house farming and mulching. The benefits derived from the films are- reduced soil erosion and compaction, temperature control, nutrient conservation, seed germination, weed control and protection against UV Rays etc.
Focus on improvement of agricultural productivity in the advent of shrinking farm land is the main reason behind commercialization of these specialty products. Popularity of greenhouse agriculture and modern day farming practices necessitates the use of agricultural films in the region. Product innovation that includes Ultra Violet (UV) blocking, NIR blocking, florescent and ultra-thermic films would help the market to penetrate further in the forecast period.
Depending on the need and topography, various types of films are applied in agriculture namely- Low Density Polyethylene, Linear Low Density Polyethylene, High Density Polyethylene, Ethyl Vinyl Acetate (EVA)/Ethylene Butyl Acrylate (EBA), Reclaims etc. Linear low density polyethylene has the highest market penetration with the fastest growth rate in the region. Low density films are the second largest with more than one-fifth of the market share. By application, the market is segmented into green house, silage and mulch; out of these, mulching is the leading application segment accounting for 40% of the regional market share.
Europe is the biggest producer of agricultural films and is the second largest consumer globally. The region is expected to grow at a sluggish rate given to its shrinking farm land and pastures. Europe experiences growth in agricultural films demand as the region adopted to advance farming techniques. Italy and Spain are the largest users of agricultural films owing to the growth of greenhouse industry. Shifting focus of consumers towards biodegradable films act as major catalyst for mature markets like Europe.
European market for agricultural films is highly fragmented with many regional and local playersâ€™ involvement. Major companies operating in the regional market with considerable market share are-BP Industries, Britton Group, BASF, AEP Industries Inc., Ab Rani Plast Oy etc. Investment on R&D for product innovation is the major strategy followed by market players religiously. Merger and acquisitions and strategic collaboration with biotechnology farms are some of the effective strategies employed over the years.
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. KEY FINDINGS OF THE STUDY
3. MARKET OVERVIEW
3.1.1 Focus on agricultural productivity
3.1.2 Growing food demand and shrinking farm land
3.1.3 Cost efficiency
3.2.1 Environmental safety concerns over disposables
3.2.2 Government regulations
3.3.1 Development of Biodegradable PE films and other innovations
3.3.2 Biobased agricultural films
3.4 Porter's Five Forces Analysis
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of New Entrants
3.4.4 Threat of Substitute Products and Services
3.4.5 Degree of Competition
4. MARKET SEGMENTATION
4.1 By Type
4.1.1 Low Density Polyethylene
4.1.2 Linear Low Density Polyethylene
4.1.3 High Density Polyethylene
4.1.4 Ethyl Vinyl Acetate (EVA)/Ethylene Butyl Acrylate (EBA)
4.1.6 Other films
4.2 By Application
4.3 By Geography
5. Competitive Landscape
5.1 Mergers & Acquisitions
5.2 Joint Ventures
5.3 New Product Launches
5.4 Most active companies in the past five years
5.5 Market Share Analysis
6. Company Profiles
6.1 Ab Rani Plast Oy
6.3 Berry Plastics Corporation
6.4 British Polythene Industries PLC
6.5 Britton Group
6.6 The Dow Chemical Company
6.7 Plastika Kritis S.A.
6.8 Novamont S.p.A.
6.9 Hyplast NV
6.10 Trioplast AB
6.11 ExxonMobil Chemical
6.12 Armando Alvarez Group
6.13 AEP Industries Inc.
6.14 Group Barbier
6.15 RKW SE
6.16 Al-Pack Enterprises Ltd.
6.17 INDVECO Group
6.18 Achilles Corporation
6.19 POLIFILM GmbH