The growing awareness of vehicle emissions like that of CO2, lower operating and maintenance cost along with increase in Government agency’s initiative to encourage the use of electric vehicles would also help to drive the growth of high performance electric vehicles significantly. Consumer perception and willingness to purchase the automobiles with new technologies lies at the cause of driving the demand for these vehicles in the countries of China, Japan, and Korea. China and Japan were major contributors to the EHPV market in APAC. China witnessed an increase in the adoption of battery electric vehicles across the country. Increasing environmental concerns and focus on reducing fuel consumption resulted in the increased adoption of battery electric vehicles, including EHPV, in the country. The growing pollution levels is one factor driving the demand for EHPV in the region. Government in China had increasingly emphasized the adoption of Evs. The growth rate of high performance electric vehicles in Japan is fuelled by the increased initiatives by the Government to increase the number of charging stations and extensive R&D to improve electric vehicle charging infrastructure.
Korea had been a critical market in the production of electric vehicles since 1992, where several research and development for high performance electric vehicles were made at that point of time. However international competition in the development of hybrid cars lead to the decline in the sales of these vehicles from the country where GM EV1 and the mass-production of the Toyota PRIUS in 1997 were discontinued resulting to a further reduction of domestic R&D of electric vehicles during that phase. The commercialization of an electric vehicle had not been achieved thereafter and has only been limited to electric golf carts and the electric cars for small company leisure. However in December 2010, the Ministry of Knowledge Economy announced a plan for improving the competitive power of electric vehicles by 2014 through the Green Car Roadmap with Korea Automotive Technology Institute (KATECH). The roadmap leads a project to develop semi-medium sized high-speed electric vehicle to be commercialized in 2014. Further, on April 16th, 2012, the Ministry of the Environment Korea announced a plan to commercialize 2,500 electric vehicles by 2012 through the Ceremony of Electric Vehicle Commercialization 2012 and confirmed the sales price, subsidy and funding for the infrastructure to support the operation of electric vehicles. In the case of the high-speed electric vehicle, the “Hyundai Blue On” electric vehicle was developed in August 2010 and 250 cars were produced for public institutes. The model was later announced as the main model of the demonstration project of the Ministry of Environment. The Renault-Samsung SM3 electric vehicle is a model that applies the quick-drop type as a battery exchange method. It will be sold to the public in 2013. Thereby, the development of commercialization of electric vehicles, had significantly helped to augment the demand of high performance electric vehicles in Korea, In terms of the sales price of the high performance light weight electric vehicles, Kia Motor Co. was supported by a subsidy of $1,364 (1$=1,100 won) and support for the charging infrastructure of $800 by the Government of Korea . The sales price of the low speed electric vehicle was supported by a subsidy of $1,909 and support for a charging infrastructure of $525. In addition, a tax cut of up to $3,818 for costs such as individual consumption, acquisition, and education was provided.
The market is segmented by electric vehicle type, by power range and by geography. Pure Electric High Performance Vehicles would lead the Asia-Pacific market on the basis of High-Performance Electric Vehicle type. Some of the key players in this market are BMW, Kia, Renault, Hyundai, Daimler, and Nissan Motor. As a whole, growing government subsidies and spiked popularity for electric vehicles is expected to drive the market for HPEV in Asia Pacific region and pose a fruitful prospect over the coming 5 years.
WHAT THE REPORT OFFERS
1) Market Definition along with identification of key drivers and restraints for the market.
2) Market analysis with region specific assessments and competition analysis on a regional and on a country basis.
3) Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a regional scale.
4) Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
5) Identification and analysis of the Macro and Micro factors that affect the high performance electric vehicles market.
1.1 Study Deliverables
1.2 Market Definition
1.3 Sizing Units
1.4 Base Currency
1.5 Review and Forecast Period Years
1.6 General Study Assumptions
1.7 New Developments in R&D/ Latest Technologies
2. RESEARCH METHODOLOGY
2.2 Analysis Methodology
2.3 Econometric Forecast Model
2.4 Research Assumptions
3. EXECUTIVE SUMMARY
4. KEY INFERENCES
5. MARKET OVERVIEW AND TECHNOLOGY TRENDS
5.1 Current Market Scenario
5.2 Applications of Steering Sensors
5.3 Investment Analysis
5.4 Porter's Five Forces Framework
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Consumers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products and Services
5.4.5 Competitive Rivalry within the industry
5.5 Drivers, Restraints, Opportunities and Challenges
5.6 Technology Trends
6. ASIA PACIFIC AUTOMOTIVE HIGH PERFORMANCE ELECTRIC VEHICLES MARKET, BY VEHICLE TYPE
6.1 Plug-in Hybrids Electric Vehicles
6.2 Pure Battery Electric Vehicles
7. ASIA PACIFIC AUTOMOTIVE HIGH PERFORMANCE ELECTRIC VEHICLES MARKET, BY POWER RANGE
7.1 High Performance Luxury Vehicles
7.2 Sports Vehicles
7.3.1 ASIA PACIFIC AUTOMOTIVE HIGH PERFORMANCE ELECTRIC VEHICLES MARKET- BY COUNTRY - Market Share and Forecasts
7.3.6 South Korea
8. Rest of Asia-Pacific
9. COMPETITIVE LANDSCAPE
9.2 Market Share Analysis
9.3 New Products and Developments of key players
10. KEY VENDOR ANALYSIS
10.8 Tesla Motors
10.9 Honda Motor
10.10 Bejing Auto
10.11 Phoenix Motor Cars
11. FUTURE OUTLOOK OF THE MARKET