Over the last few years, growing concern about automotive safety among consumers has resulted in high demand for advanced safety features, especially for inexpensive and mid-price segment vehicles. The dynamics of the global automotive industry are also changing rapidly. Automobile manufacturers expect that the demand for mid-price segment cars is expected to increase by 20% by 2020. These vehicles are equipped with basic components that have been designed and manufactured as per consumer preferences. ADAS manufacturers such as Autoliv and Continental are collaborating with OEMs to develop and manufacture low-cost driver assistance systems. This will help manufacturers to attain economies of scale and reduce the price of ADAS, and thereby, increase implementation of ADAS in low-cost cars in the coming years. A consistent increase in the demand for compact and mid-size automobiles equipped with the advanced safety features is also expected to propel the growth of this market.
Driver Assistance Systems- Factors Influencing
The development of driver assistance systems is governed and regulated by international safety standards such as IEC-61508 and ISO-26262, as these systems depend on electronics for their functionality. In the United States, the FMCSA aims to reduce the number of fatalities and accidents involving passenger vehicles, large trucks, and buses. It had collaborated with the commercial vehicle industry to test, evaluate and certify onboard safety systems in the commercial vehicles segment. The key safety goal of the U.S. Federal Motor Carrier Safety Administration (FMCSA) is to reduce the number and severity of commercial motor vehicle (CMV) crashes. In recent years, the FMCSA has collaborated with the truck industry to test, evaluate and facilitate the use of various onboard safety systems for commercial vehicles to improve the safety of all pedestrians. In addition, initiatives like the National Highway Traffic Safety Administration (NHTSA)'s Safecar Project have helped to significantly drive the adoption of ADAS systems in domestic vehicles of North America, in turn acting as a driver for the market growth in this region.
The European automotive industry is one of the major and most innovative automotive markets in the world. With a massive transformation in the industry post the recession period of 2010, there has been rapid market penetration and mass adoption of ADAS amongst customers. There are regular upgrades in the ADAS technology that facilitate competitiveness in the market, making it one of the largest markets in the global ADAS industry.
The growth of the ADAS market is currently hindered by the growing incidence of software failures in sensors, coupled with the expensive pricing of these systems that has acted as a major friction factor for the wide acceptability of these systems. However, the rapidly expanding hybrid and electric vehicle market, along with the growth of the autonomous vehicles, will help augment the ADAS in these vehicles, thereby driving the growth of the market significantly during the given forecast period.
The global ADAS market is segmented on the basis of type, technology and geography.
On the basis of geography, the market has been segmented into North America (United States, Canada, others), Europe (Germany, United Kingdom, France, Italy, Spain, Russia, others), Asia-Pacific (China, Japan, India, Australia, South Korea, others), Middle East & Africa (UAE, Saudi Arabia, Israel, others), and Latin America (Brazil, Argentina, Mexico, others).
This Report Offers:
Market analysis for the Global Advanced Driver Assistance Systems Market, with region specific assessment and competition analysis on the global and regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario and rising prospective opportunities, along with the identification of key companies that can influence this market.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the global advanced driver assistance systems market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
BREAKING NEWS Thatcham Research in collaboration with National Windscreens came up with a new Glazing Code of Practice for cameras used for ADAS purposes. This new code ensures that the camera calibration is undertaken in accordance to the manufacturer's requirements once a windscreen is replaced.
1.1 STUDY DELIVERABLES
1.2 GENERAL STUDY ASSUMPTIONS
2. RESEARCH METHODOLOGY
2.2 ANALYSIS METHODOLOGY
2.3 STUDY PHASES
2.4 ECONOMETRIC MODELLING
3. KEY FINDINGS OF THE STUDY
4. EXECUTIVE SUMMARY
5. MARKET OVERVIEW AND TECHNOLOGY TRENDS
5.1 CURRENT MARKET SCENARIO
5.2 FACTORS DRIVING THE MARKET
5.3 FACTORS RESTRAINING THE MARKET
5.4 CURRENT OPPORTUNITIES IN THE MARKET
5.5 TECHNOLOGICAL OVERVIEW
5.6 PORTER’S FIVE FORCES ANALYSIS
6. GLOBAL ADAS MARKET SEGMENTATION BY TYPE
6.1 PARKING ASSISTANCE SYSTEMS
6.2 ADAPTIVE FRONT LIGHTING SYSTEMS
6.3 NIGHT VISION SYSTEMS
6.4 BLIND SPOT DETECTION
6.5 ADVANCED EMERGENCY BRAKING SYSTEMS
6.6 COLLISION WARNING
6.7 ELECTRONIC STABILITY
6.8 DRIVER DROWSINESS ALERT
6.9 TRAFFIC SIGN RECOGNITION SYSTEMS
6.10 LANE DEPARTURE WARNING SYSTEMS
6.11 ADAPTIVE CRUISE CONTROL
7. GLOBAL ADAS MARKET SEGMENTATION BY TECHNOLOGY
7.1 IMAGE SENSORS
7.2 ULTRASONIC SENSORS
7.3 LASER SENSORS
7.4 RADAR SENSORS
7.5 INFRARED SENSORS
8. GLOBAL ADAS MARKET BREAKDOWN BY GEOGRAPHY
8.1 NORTH AMERICA
8.1.2 UNITED STATES
8.2.3 UNITED KINGDOM
8.3.6 SOUTH KOREA
8.4 MIDDLE EAST AND AFRICA
8.4.3 SAUDI ARABIA
8.5 LATIN AMERICA
9. COMPETITIVE LANDSCAPE
9.2 MARKET SHARE ANALYSIS
9.3 KEY PLAYERS AND DEVELOPMENTS
10. COMPANY PROFILES
10.1 AISIN SEIKI CO., LTD
10.2 HELLA KGAA HUECK & CO
10.3 SAMVARDHANA MOTHERSON (SMR)
10.4 PANASONIC CORPORATION
10.5 AUTOLIV INC.
10.7 ZF TRW
10.8 DENSO CORPORATION
10.9 DELPHI AUTOMOTIVE PLC.
10.10 ROBERT BOSCH GmbH
10.11 VALEO S.A.
10.12 MAGNA INTERNATIONAL
10.14 HYUNDAI MOBIS
10.15 CONTINENTL AG
11. VALUE AND SUPPLY CHAIN ANLYSIS