However, the US market has to its advantage a diversity that is common only to developed markets. High degree of ethnic variety and the resultant miscegenation gives opportunities to a number of hair care players. The total hair care market in the US is worth US$ XX.XX billion. The US salon hair care market represents a total worth of almost US$65 billion, both growing at a CAGR of X.XX% and X.XX% respectively. In 2012, the shampoo and conditioner market was worth US$ 4.3 bn, hair styling aids were pegged at US$ 1.8 bn, and hair colouring US$ 1.7 bn.
While aggregate growth may seem stagnated, individual sectors within the hair care market have shown phenomenal growth and have been driving the innovation and growth in the hair care market in the US. Some trends include upcoming products and types of hair care products for natural curls, â€˜ethnicâ€™ hair care market, menâ€™s hair care etc which is increasing in worth across the country.
The US hair care market is going through a transformation of sorts. Sales of shampoos and conditioners have been declining because of emerging technologies in post colour care through new scalp treatments, and retail available in the salons. Salon usage has decreased due to tighter purse strings, salons and products offering discounts attracting more customers. Styling products are being replaced with easy appliances with DIY properties. Furthermore, herbal care, including different oils has become prevalent. Product sales have been suffering from a slowdown because of increased awareness of using natural easily available/acquired products in DIY hair care and hair therapies, through high perpetration of beauty and lifestyle blogs.
Overall, Lâ€™Oreal distribution has been losing market share to BSG, the Beauty Systems Group distribution company. Brands like Lâ€™Oreal, Garnier Nutrisse, Clairol Nice n Easy, Revlon, Conair, TRESemme, Just for Men, Organix, Suave, Rogaine and Head & Shoulders have the largest market shares. In the high growth hair care market for Ethinic or African-American hair types, brands like Organic, SoftSheen-Carson Africaâ€™s Best, Lusterâ€™s, African Pride, Ultra Sheen, Pro-Line, Motions hold the largest market share, ranging from about 15% to about 1.5%.
Innovative and extensive discounts
Lower priced innovations in both products and salons drive market competence and share in the US market.
The ethnic hair care market space is relatively sparser, and is filled up by alternative types of care offered by start-ups inspired from DIY hair care.
Social media, beauty blog reviews, continuance of experimentation with new technologies is driving the market growth here.
An aging population will drive the hair colourant market.
Menâ€™s hair care also exhibits high growth, while e-commerce is the upcoming high growth distribution channel.
Tighter purse strings due to decreased disposable income
Increasing inclination towards DIY fixes new and innovative appliances, natural and home-made hair care remedies, prohibitive cost of some products form the bottleneck in the hair care market in the US.
This Report Offers:
Market analysis for the US hair care market, with country specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the US hair care market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry within the Industry
4.4 Industry Policies
5. Market Dynamics
6. United States Hair Care Market Segmentation (Size, Trends and Forecast)
6.1 By Products
6.1.2 Hair Spray
6.1.4 Styling Gel
6.1.5 Hair Oil
6.1.8 Others (Glazes, Root Touch Up Products and Accessories)
6.2 By Distribution Channel
6.2.1 Internet Retailing (E-Commerce)
6.2.2 Hypermarkets (Large Scale Retail Stores)
6.2.3 Specialty Stores
6.2.6 Departmental Stores (Small Scale Retail Stores)
7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials and Recent Developments)
7.1 Johnson & Johnson Inc.
7.2 Unilever Group
7.3 Amway Corporation
7.4 Procter & Gamble Co.
7.5 Revlon Inc.
7.6 Estee Lauder Companies Inc.
7.7 Combe Inc.
7.8 Avon Products Inc.
7.9 Conair Corporation (Scunci International Inc.)
7.10 Goody Products Inc.
7.11 Church & Dwight Co. Inc.
7.12 Cadiveu Professional USA
7.13 Neutrogena Corporation
8. Investment Analysis
8.1 Recent Mergers & Acquistions
8.2 Investment Outlook
9. Future of United States Hair Care Market