This has kept Switzerland retail market, and the disposable income of Swiss, expended on hair care at salons intact.
The Swiss hair care markets will be driven by masstige products products which are affordable, but which also provide high value added benefits. Swiss personal care is advanced, with users well involved in the usage: they are knowledgeable about the ingredients and their effects. Thus, a high level of awareness about the harmful ingredients in shampoos, conditioners, other relaxants, serums, sprays and gels are considered not safe for usage by the Swiss population. This trend of awareness proliferated due to the high frequency of global beauty blogs, increased sharing of experiences after using the products, and herbal products making an entrance as a safe for usage alternative to other hair care products. This has resulted in a massive R&D spend on safer and value added products, which play on the active ingredients of natural ingredients being used in hair care products. The Swiss preference for all natural and safe will further drive this market further, past the Eurozone crisis slowdown.
Another defining characteristic of the Swiss hair care market is the age of the population, with most of the population being aged. This will further drive the hair colourant market, and force companies to innovate to accommodate for the unique preferences of the Swiss population natural colours, SLES, paraben and Ammonia free products, etc.
While retail growth stays afloat on the back of competitive pricing of products which attracts customers, e-commerce is another emerging area of high growth for hair care products.
Dominant players include Lâ€™OrÃ©al Suisse SA, which has launched a number of successful brands, Unilver, Proctor & Gamble, and others.
Switzerland hair care market is projected to grow at a CAGR of XX.XX% for the period 2015 to 2020. The total market value by the end of 2020 will be US$XX.XX billion from estimated value of US$XX.XX billion in 2015.
An increasingly aging population driven towards harmful chemical free products for all their needs from care, to colour, to styling, and in most cases, more than one, has driven innovation in the hair care sector of Switzerland, which has in turn kept product sales afloat. Affluence makes products as well as treatments easier to afford, driving salon sales.
Restricting product usage based on ingredient list which is unlikely to be changed has led to forced innovation in the hair care sector. Increasing orientation towards DIY products, including the trend of no-poo (no-shampoo), has been driving the sales of hair care and hair styling products down.
This Report Offers:
Market analysis for the Switzerland hair care market, with country specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the Switzerland hair care market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry within the Industry
4.4 Industry Policies
5. Market Dynamics
6. Switzerland Hair Care Market Segmentation (Size, Trends and Forecast)
6.1 By Products
6.1.2 Hair Spray
6.1.4 Styling Gel
6.1.5 Hair Oil
6.1.7 Others (Serums, Glazes, Root Touch Up Products and Accessories)
6.2 By Distribution Channel
6.2.1 Internet Retailing (E-Commerce)
6.2.2 Hypermarkets (Large Scale Retail Stores)
6.2.3 Specialty Stores
6.2.7 Departmental Stores (Small Scale Retail Stores)
7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials and Recent Developments)
7.1 Oriflame Cosmetics SA
7.2 L'Oreal Group
7.3 Kao Corporation
7.4 Beiersdorf AG
7.5 NaturaCosmÃ©ticos SA
7.6 Henkel AG & Co KGaA
7.7 Yves Rocher SA
7.8 Avon Products Inc.
7.9 EstÃ©e Lauder Companies Inc.
7.10 Unilever PLC
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Outlook
9. Future of Switzerland Hair Care Market