Sweden Hair Care Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts 2017 - 2022

  • ID: 4385490
  • Report
  • Region: Sweden
  • 74 pages
  • Mordor Intelligence
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Sweden, a country with one of the soundest economies in EU, represents an advanced and matured market for hair care products. With a GDP of US$ 558 bn, a population of 9.64 million people, a healthy current account ratio, a satisfactory GDP YoY growth rate of 2.70%, Sweden is the only market which has been able to withstand the Eurozone crisis.

A low rate of inflation makes products and services more affordable. Sweden’s rate of inflation stands at 0.20%. Yet, Sweden has seen declining growth in the hair care segment.

There are several reasons for this. First of all, tighter purse strings have resulted in lower purchases in the retail sector. This has reflected in terms of sales of hair care products.

There are a number of trends which bode well for the market despite the Eurozone crisis. For the financially secure Swede, personal care, including hair care has become a part of indispensable ritual.

Social media has played an increasingly important role in highlighting the damage that contemporary, mainstream products, including shampoos and conditioners have on hair. Through social media and beauty blogs, people are able to share their take on products, and spread information about which chemicals are harmful, and which natural ingredients are best to complete the function of hair care products which essentially come with one or more of the harmful ingredients.

This could lead to a potentially large market. Already, the no-poo trend has caught fire in all mature markets, including the Swedish market. No-poo refers to substituting shampoo with natural washing agents like baking powder, and other herbal ingredients. Products which maximize on the beneficial value of natural substitutes in hair care products, while putting a luxury spin on them will benefit by acquiring a large market share in the Swedish market. An increasing number of Swedes are convinced that their personal care (inclusive of hair care) products are actually harmful for the body, and therefore, should be substituted with completely natural/organic products. This explains the R&D being conducted by several companies, to mandatorily include natural ingredients in products designed to fix the new age hair and scalp problems which are increasing in frequency across the world.

Sweden’s aging population contributes towards the higher demand for colourants. Swedish hair care market’s current growth can be explained by competitive discounts which have driven people towards consistent purchases. Sweden’s hair care market is currently worth US$XX.XX billion and is projected to grow at X.XX% CAGR until 2020. ‘

Important market leaders include L’Oréal Sverige AB, claiming about a quarter of the Swedish hair care market. It has launched a number of brands which are highly popular in the country.


Competent discounts on hair care products, an aging population, relative affluence, ecommerce trend, increasing awareness amongst men about hair care, R&D centred on natural ingredients based products and several other trends are shaping Sweden’s hair care market.


Increasing orientation towards DIY products, including the trend of no-poo (no-shampoo), has been driving the sales of hair care and hair styling products down.

This Report Offers:

Market analysis for the Sweden hair care market, with country specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the Sweden hair care market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
Note: Product cover images may vary from those shown
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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Methodology
3. Executive Summary
4. Market Overview
4.1 Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry within the Industry
4.4 Industry Policies
5. Market Dynamics
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Oppurtunities
5.5 Trends
6. Sweden Hair Care Market Segmentation (Size, Trends and Forecast)
6.1 By Products
6.1.1 Colorants
6.1.2 Hair Spray
6.1.3 Conditioners
6.1.4 Styling Gel
6.1.5 Hair Oil
6.1.6 Shampoos
6.1.7 Others (Serums, Glazes, Root Touch Up Products and Accessories)
6.2 By Distribution Channel
6.2.1 Internet Retailing (E-Commerce)
6.2.2 Hypermarkets (Large Scale Retail Stores)
6.2.3 Specialty Stores
6.2.4 Pharmacies
6.2.5 Salons
6.2.6 Supermarkets
6.2.7 Departmental Stores (Small Scale Retail Stores)
6.2.8 Others
7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials and Recent Developments)
7.1 Oriflame Cosmetics SA
7.2 L'Oreal Group
7.3 Kao Corporation
7.4 Beiersdorf AG
7.5 NaturaCosméticos SA
7.6 Henkel AG & Co KGaA
7.7 Yves Rocher SA
7.8 Avon Products Inc.
7.9 Estée Lauder Companies Inc.
7.10 Unilever PLC
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Outlook
9. Future of Sweden Hair Care Market
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Note: Product cover images may vary from those shown