The South Korean hair care market is worth US$X.XX billion, and is projected to grow at CAGR X.XX% to US$ X.XX bn by 2020.
Shampoo was the largest and most mature & competitive category in Korean hair care industry, being the largest by volume and value, holding market share of XX.XX% and XX.XX% respectively. The newest innovations in this space are the perfumed shampoos, introduced by LG and Aekyung companies. The next wave of innovation will come through higher value added products, premium and luxury, incorporating the elements of natural and herbal ingredients.
Indeed, hair care through safe â€œcleansingâ€ ingredients, is emerging in the Korean hair care space, with about 44% of hair loss patients (consisting of at least 40%of women) being between the ages of 20 and 30. This sparked the trend of products making claims about herbal and natural ingredients. Going forward, the herbal hair care market space became increasingly competitive. Currently the market is ruled by the â€œfree-fromâ€ trend. Social media and beauty blogging about product discounts, reviews, label and ingredient literacy (understanding of the good and bad functions of ingredients used) have largely driven heavy spends and launches of products which are free from ingredients like parabens, SLES, sulphates, and ammonia.
Another trend in the very mature hair care market is that of international brands collaborating with domestic hair care salon chains to create new products and treatments in salons. Such new products with incremental innovation are driving the Korean hair care sales.
Dominant players include LG Household & Health Care and Aekyung Industrial.
Increased spending on grooming, willingness to pay for health and cleanliness of hair care has been keeping the mature Korean hair care market afloat. Collaborations on new products also drive sales. There is market space in leveraging natural ingredients benefiting hair health.
This Report Offers:
Market analysis for the South Korea hair care market, with country specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the South Korea hair care market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry within the Industry
4.4 Industry Policies
5. Market Dynamics
6. South Korea Hair Care Market Segmentation (Size, Trends and Forecast)
6.1 By Products
6.1.2 Hair Spray
6.1.4 Styling Gel
6.1.5 Hair Oil
6.1.7 Others (Serums, Glazes, Root Touch Up Products and Accessories)
6.2 By Distribution Channel
6.2.1 Internet Retailing (E-Commerce)
6.2.2 Hypermarkets (Large Scale Retail Stores)
6.2.3 Specialty Stores
6.2.6 Departmental Stores (Small Scale Retail Stores)
7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials and Recent Developments)
7.1 Shiseido Co Ltd.
7.2 Unilever Group
7.3 Procter & Gamble Co.
7.4 Kao Corporation
7.5 L'Oreal SA
7.6 Neutrogena Corporation
7.7 Avon Products Inc.
7.8 CavinKare Co.
7.9 Oriflame Cosmetics SA
7.10 EstÃ©e Lauder Companies Inc.
7.11 Amore Pacific Corporation
7.12 Elastine Brand
7.13 Somang Cosmetics Co. Ltd.
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Outlook
9. Future of South Korea Hair Care Market