South Africa is the hotbed for the trend of the high growth â€œblackâ€ hair care market. The hair care market must accommodate for the needs of both Caucasian and African hair types. The South African ethnic hair care market is estimated to be worth US$ X.XX billion, and is expected to grow at a rate greater than 20%.
Black women prefer more variety in their hair care, going from braids to weaves, to chemical treatments, to other drastic style changes. The hair care variety demanded by African hair is more than that required for Caucasian hair. Furthermore, African women are looking for hair nourishing and damage repairing alternatives to existent hair care products like shampoos, conditioners, and even styling agents.
Salon visits, especially in the informal sector have recorded high growth for the black hair care market.
Dominant players include Lâ€™Oreal South Africa with more than a quarter of the market share, followed by Proctor & Gamble and Unilever South Africa. Each of these brands of a number of successful labels, increasingly natural, organic and â€œbeneficialâ€ by way of marketing messaging, existent and proliferating in the market.
Social media marketing through beauty blogs reviewing, or advising against harmful products containing sulphates, parabens and more are highly popular, and impact sales of products.
This Report Offers:
Market analysis for the South Africa hair care market, with country specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the South Africa hair care market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry within the Industry
4.4 Industry Policies
5. Market Dynamics
6. South Africa Hair Care Market Segmentation (Size, Trends and Forecast)
6.1 By Products
6.1.2 Hair Spray
6.1.4 Styling Gel
6.1.5 Hair Oil
6.1.7 Others (Serums, Glazes, Root Touch Up Products and Accessories)
6.2 By Distribution Channel
6.2.1 Internet Retailing (E-Commerce)
6.2.2 Hypermarkets (Large Scale Retail Stores)
6.2.3 Specialty Stores
6.2.6 Departmental Stores (Small Scale Retail Stores)
7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials and Recent Developments)
7.1 Shiseido Co Ltd.
7.2 Unilever Group
7.3 Procter & Gamble Co.
7.4 Kao Corporation
7.5 L'Oreal SA
7.6 Avon Products Inc.
7.7 CavinKare Co.
7.8 Oriflame Cosmetics SA
7.9 EstÃ©e Lauder Companies Inc.
7.10 Revlon Inc.
7.11 Amka Products (PTY) Ltd.
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Outlook
9. Future of South Africa Hair Care Market