South Africa is another country with a thriving beauty and makeup market, and a YoY growth rate exceeding 10%. The South Africa cosmetics market, worth US$ X.X bn as of 2014, is projected to grow at CAGR X.XX% to US$ X.X bn by 2020. The market is characterized by an increase in the number of women in the workforce, a growing middle class with increasing disposable incomes, rising urbanization and more.
Another driving factor of this market is increased sale of mass market products through pharmacies and other mass market channels, and a corresponding reduction in high priced products. Customers are increasingly looking for value for money products which are natural and beneficial for the skin, provide a range of combined benefits like anti-ageing, sebum/oil-control, radiance, moisturizing, etc. available in high priced premium products, at a lower than premium cost. This product class has been dubbed â€œmasstigeâ€. People were seen trading down from premium to masstige, and masstige to mass market brands as their disposable incomes were affected in response to shifts in the economy.
Along with typical skin, lips and eye makeup, the newest trend is the blending of multiple benefits under one beautifying product. The result of this trend, originating in South Korea, is the BB (followed by CC, DD and EE) creams, which have the colour correction properties of foundation, SPF benefits of sunscreen and a multitude of other medical and natural ingredients imparted benefits.
Distribution is through stores, pharmacies, malls and direct selling. Ecommerce is an emerging channel where competitive discounts are available. Famous brands include Revlon (with X.X% of the market), Lâ€™Oreal, Unilever, P&G and more.
Increasing urbanization, more women at the workplace, increase of disposable income, increased inclination for better appearance, growing market are some of the drivers of this market.
Economic difficulties, high cost of products, lack of clarity into the segmentation of the market based on spending patterns and demand, insufficient research into the prevalent trend of organic products are a few of the challenges in the South Africa cosmetics market.
This Report Offers:
Market Definition for the specified topic along with identification of key drivers and restraints for the market
Market analysis for the South Africa Cosmetics Market, with region specific assessments and competition analysis on a South Africa and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a South Africa and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the South Africa Cosmetics Market on both South Africa and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
1.1 Study Deliverables
1.2 Study Assumptions
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat from new entrants
4.3.4 Threat from substitute Products
4.3.5 Competitive rivalry within the industry
4.4 Industry Policies
5. Market Dynamics
5.1.1 Innovation in Packaging and Design
5.1.2 Aging population
5.1.3 Growth of E-Commerce
5.1.4 Increasing access to Middle-bottom segment of pyramid consumers
5.2.1 New medical technologies for beauty enhancements
5.2.2 Volatile Raw Material Prices
5.3.1 Growing Demand for Organic Products
6. South Africa Cosmetics Market Segmentation
6.1 By Product Types
6.1.1 Hair care products
6.1.2 Skin care products
6.1.3 Oral care products
6.1.4 Make up & Color Cosmetics products
6.1.5 Fragrances & Deodorants
6.1.6 Soaps and shower gels
6.1.7 Sun care products
6.2 by Distribution Channel
6.2.1 Direct selling
6.2.2 Hypermarkets/ Retail Chains
6.2.4 Specialty stores
7. Vendor Market Share Analysis
8. COMPANY PROFILES
8.1 L'Oreal Group
8.2 Procter & Gamble
8.3 Beiersdorf AG
8.4 Avon Products, Inc.
8.6 The EstÃ©e Lauder Companies Inc.
8.8 Kao Corp.
8.9 Revlon Inc.
8.10 Mary Kay
8.11 Yves Rocher
8.12 Oriflame Cosmetics S.A
9. Investment Analysis
9.1 Recent Mergers & Acqisitions
9.2 Strategic Alliances
9.3 Investment Scenario
10. Future Of South Africa Cosmetic Products Market