Saudi Arabia Home Appliances Market Growth, Trends & Forecasts 2017 - 2022

  • ID: 4385507
  • Report
  • Region: Saudi Arabia
  • 80 pages
  • Mordor Intelligence
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Global kitchen appliances market has witnessed growth despite the economic slowdown across some of the major economies after the 2009 recession, Eurozone crisis. However, Saudi Arabia has remained relatively immune to these challenges, but has experienced an economic stagnation of its own which affects a number of markets, including home and kitchen appliances.

The market for home appliances in Saudi Arabia is, in large part driven by kitchen appliances. Saudi Arabia’s economy, which experienced a stagnation about the 2008 financial crisis is now picking pace, and all sectors including home and kitchen appliances revenues have risen. The Saudi Arabia kitchen appliances market is characterized by proliferation of both international as well as local brands engaged in competition across mass and premium categories, a large tourist population involved in shopping because of tax rebates, a distribution highly dependent on hypermarkets with tie ups with manufacturers of branded as well as private label goods, and a large range of products available because of the income disparity existing in the country. Kitchen appliances include large appliances like refrigerators, dishwashers, microwaves and ovens, gas stoves, chimneys, and smaller appliances like juicers/mixers, coffee and tea makers, toasters, air fryers, and non-cooking small items like kettles, knives, scales, graters, etc. Ecommerce, underdeveloped as of now, will pose a challenge to traditional hypermarkets in the future.

The Saudi Arabia market for kitchen appliances was worth US$ X.X bn as of 2014, and is expected to grow to US$ X.X bn by 2020, growing at a CAGR of X.X% over the forecast period. Small appliances are expected to grow at a CAGR of X.X% from US$ X.X bn in 2014 to US$ X.X bn in 2020. Large appliances are worth US$ X.X bn as of 2014, and are expected to grow at CAGR X% to US$ X.X bn in 2020.

The latest trend in home appliances, including kitchen appliances is that of energy efficiency, and connectivity in line with IoT (Internet of Things), wherein most appliances can be remotely controlled, or are equipped with sensors designed to auto manage the appliances. Smart appliances, as they are called, alone are expected to drive this category ahead to achieve higher growth rates. With new and other houses going through refurbishing, kitchen appliances can be chosen to fit the size of the kitchen. The appliances are equipped with frills, or are available without frills across several price ranges.

Some notable companies included in the report are Electrolux, GE, Panasonic, Samsung, Murphy Richards, Phillips, Bosch, Hamilton, and LG, which is the market leader in Saudi Arabia due to its early presence in the region.

Drivers

Challenges

Stagnation of the economy, intense competition are some of the challenges of this market.

This Report Offers:

Market Definition for the Kitchen Appliances along with identification of key drivers and restraints for the market
Market analysis for the Saudi Arabia Kitchen Appliances Market, with region specific assessments and competition analysis on a Saudi Arabia and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a Saudi Arabia and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the Saudi Arabia Kitchen Appliances Market on both Saudi Arabia and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
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Note: Product cover images may vary from those shown
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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
1.4 Key Findings of the Study
2. Research Approch and Methodology
3. Executive Summary
4. Market Dynamics
4.1 Market Overview
4.2 Drivers
4.3 Restraints
4.4 Opportunities
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porter's 5 Force Analysis
4.6.1 Bargaining Power of Suppliers
4.6.2 Bargaining Power of Consumers
4.6.3 Threat of New Entrants
4.6.4 Threat of Substitute Products
4.6.5 Competitive Rivalry within the Industry
4.7 Industry Policies
5. Saudi Arabia Home Appliances Products Market Segmentation
5.1 Products
5.2 Kitchen Appliances
5.2.1 Electrical Ranges
5.2.2 Microwaves
5.2.3 Cooktops
5.2.4 Others
5.3 Refrigeration Appliances
5.3.1 Refrigerators
5.3.2 Industrial Refrigeration Systems
5.3.3 Others
5.4 Washing Appliances
5.4.1 Washing Machines
5.4.2 Washer Dryer
5.4.3 Dryer
5.4.4 Steam Iron Devices
5.5 Room Comfort
5.5.1 Air Conditioners
5.5.2 Room Heaters
5.5.3 Ceiling Fans
5.5.4 Dehumidifier
5.5.5 Others
5.6 Water Heater Appliances
5.6.1 Storage Tank Water Heaters
5.6.2 Solar Water Heaters
5.6.3 Gamma Electric Iron
5.6.4 Others
5.7 Cleaning Appliances
5.7.1 Vacuum Cleaners
5.7.2 Dishwashers
5.7.3 Others
5.8 Entertainment Appliances
5.8.1 Televisions
5.8.2 Others
5.9 Distribution Channel
5.9.1 Direct Selling
5.9.2 Supermarkets
5.9.3 Specialty Stores
5.9.4 E-Commerce
5.9.5 Departmental Stores
5.9.6 Others
6. Saudi Arabia Vendor Market Share Analysis
7. Competitive Intelligence - Company Profiles
7.1 Haier Electronics Group Co. Ltd
7.1.1 Overview
7.1.2 Products and Services
7.1.3 Financials
7.1.4 Recent Developments
7.2 Amica Wronki S.A.
7.2.1 Overview
7.2.2 Products and Services
7.2.3 Financials
7.2.4 Recent Developments
7.3 Whirlpool
7.3.1 Overview
7.3.2 Products and Services
7.3.3 Financials
7.3.4 Recent Developments
7.4 Konka Group Co. Ltd
7.4.1 Overview
7.4.2 Products and Services
7.4.3 Financials
7.4.4 Recent Developments
7.5 Arcelik A.S
7.5.1 Overview
7.5.2 Products and Services
7.5.3 Financials
7.5.4 Recent Developments
7.6 BSH Hausgerate GmbH
7.6.1 Overview
7.6.2 Products and Services
7.6.3 Financials
7.6.4 Recent Developments
7.7 Dongbu Daewoo Electronics
7.7.1 Overview
7.7.2 Products and Services
7.7.3 Financials
7.7.4 Recent Developments
7.8 Gorenje Group
7.8.1 Overview
7.8.2 Products and Services
7.8.3 Financials
7.8.4 Recent Developments
7.9 Defy Appliances (Pty) Ltd
7.9.1 Overview
7.9.2 Products and Services
7.9.3 Financials
7.9.4 Recent Developments
7.10 Candy Group
7.10.1 Overview
7.10.2 Products and Services
7.10.3 Financials
7.10.4 Recent Developments
7.11 Electrolux AB
7.11.1 Overview
7.11.2 Products and Services
7.11.3 Financials
7.11.4 Recent Developments
7.12 LG Electronics
7.12.1 Overview
7.12.2 Products and Services
7.12.3 Financials
7.12.4 Recent Developments
7.13 Godrej Group
7.13.1 Overview
7.13.2 Products and Services
7.13.3 Financials
7.13.4 Recent Developments
7.14 Miele & Cie KG
7.14.1 Overview
7.14.2 Products and Services
7.14.3 Financials
7.14.4 Recent Developments
7.15 Fagor Electrodomesticos
7.15.1 Overview
7.15.2 Products and Services
7.15.3 Financials
7.15.4 Recent Developments
7.16 Middleby Corporation
7.16.1 Overview
7.16.2 Products and Services
7.16.3 Financials
7.16.4 Recent Developments
7.17 Panasonic Corporation
7.17.1 Overview
7.17.2 Products and Services
7.17.3 Financials
7.17.4 Recent Developments
7.18 Samsung Electronics
7.18.1 Overview
7.18.2 Products and Services
7.18.3 Financials
7.18.4 Recent Developments
7.19 Viking Range, LLC
7.19.1 Overview
7.19.2 Products and Services
7.19.3 Financials
7.19.4 Recent Developments
7.20 Tatung Company
7.20.1 Overview
7.20.2 Products and Services
7.20.3 Financials
7.20.4 Recent Developments
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Scenario and Opportunities
9. Future of Home Appliances Market
10. Appendix
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