The Saudi Arabia hair care market is segmented on the basis of hair type into straight hair and curly hair. On the basis of product, the market is segmented into colorants, hair sprays, conditioners, styling gels, hair oils, shampoos, and others. On the basis of distribution channel, the market is segmented into direct selling, supermarkets, specialty stores, e-commerce, departmental stores, pharmacies, and others.
Saudi Arabia is one of the highest growth registering countries for hair care, ranking after only Iran and Turkey. An important trend observed in this market is the increase in disposable incomes, which is followed by the trend of women going from mass to premium and luxury hair care items.
The increase in the population of working women in this country is driving the sales of the hair care products in this market. Following this is the preference to care for hair in the harsh climatic conditions that prevail in this country. Extremely dry weather, high sun exposure, and other factors lead to a decrease in hair longevity and urbanized consumers, who are also increasingly looking for alternatives to fix various hair-related problems, such as hair thinning, hair loss, scalp problems, and more. As a result, various categories offering benefits of maintaining the health of hair, including hair thickness, faster re-growth of hair, damage repair, deep-nourishment among others categories have gained significant importance.
High disposable income and affluence will lead to higher value addition, premium products by brands being introduced in the market, while a young population will lead to an increase in hair styling and colourant products, such as hair sprays, gels, and serums. Oil is being replaced with conditioners, which claim to clean and strengthen hair, especially with the conditioning properties of olive and coconut oils, which are also the home-based hair conditioning used by the Arab women traditionally. In the professional hair care category, proliferation of separate salons for men and women were observed, while keeping in mind the religious sentiments of people.
Another important factor in hair care under the personal care category is the usage of Halal products, which are compliant with the religious sentiments of the Islamic population in this country. Halal is complemented by the preference for all natural/vegan products for both skin and hair care.
However, inadequate awareness through social media and inadequate segmentation of product lines are some of the challenges for the hair care market in Saudi Arabia.
Dominant players include P&G Arabia, Wella, and Binzage Lever among others. Social media marketing through beauty blogs reviewing, or advising against harmful products containing sulphates and parabens are highly popular, and impacts the sales of these products in this market.
Market analysis for the Saudi Arabia Hair Care Market, with region specific assessments and competition analysis on global and regional scales
Market definition along with the identification of key drivers and restraints
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their market shares
Identification and analysis of the macro and micro factors that affect the Saudi Arabia hair care market on both global and regional scales
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry within the Industry
4.4 Industry Policies
5. Market Dynamics
6. Saudi Arabia Hair Care Market Segmentation (Size, Trends and Forecast)
6.1 By Products
6.1.2 Hair Spray
6.1.4 Styling Gel
6.1.5 Hair Oil
6.1.7 Others (Serums, Glazes, Root Touch Up Products and Accessories)
6.2 By Distribution Channel
6.2.1 Internet Retailing (E-Commerce)
6.2.2 Hypermarkets (Large Scale Retail Stores)
6.2.3 Specialty Stores
6.2.6 Departmental Stores (Small Scale Retail Stores)
7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials and Recent Developments)
7.1 Shiseido Co Ltd.
7.2 Unilever Group
7.3 Procter & Gamble Co.
7.4 Kao Corporation
7.5 L'Oreal SA
7.6 Avon Products Inc.
7.7 CavinKare Co.
7.8 Oriflame Cosmetics SA
7.9 EstÃ©e Lauder Companies Inc.
7.10 Revlon Inc.
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Outlook
9. Future of Saudi Arabia Hair Care Market