It is estimated that the Russia cosmetics market is worth $11.78 billion in 2015, and will grow at a CAGR of 5.09% over the forecast period, to $15.11 billion by 2020. Russia, especially after the economic crisis resulting from economic sanctions imposed post Crimeaâ€™s annexation, reports a disturbing income inequality problem. Local markets have been strengthening their position in this segment. The Russian market exhibits a diverse market (i) low income Russians whose spending is highly elastic in response to an economic slowdown and who use low cost mass market products, (ii) middle class Russians who have higher purchasing power, and who trade down from premium/masstige products to masstige/mass market products in the event of an economic slowdown, and finally, (iii) the high income Russians whose purchasing power is not affected by the economic slowdown. The market is characterized by pockets of regions which are un-penetrated, more scope of introducing new products in existing large and mid-sized city markets, and an undermined purchasing power because of the Crimea annexation and subsequent economic sanctions.
While the market suffered and registered a decrease in revenues and sales during the Eurozone crisis, sales have regained value. An up and coming market in this region is that of ethnic cosmetic products matching skin tones of African and Asian and South Asian skin tones.
The predominant trends for cosmetics include lasting power and new colour palettes, increasing market share for ethnic products, and an increased preference for vegan, organic and natural beauty products, enhanced through usage of other ingredients, to mitigate harmful effects of pollution, sun, dust, and harmful ingredients typically a part of cosmetic products.
Distribution is pervasive through exclusive stores of luxury products in malls or standalone, while ecommerce is emerging as a competitor to direct sales for all mass and premium brands. Direct sales for Avon are declining, while those for Amway have been on the rise. Customers are increasingly looking for value for money products which are natural and beneficial for the skin, provide a range of combined benefits of high priced premium products, at a lower than premium cost. This product class has been dubbed â€œmasstigeâ€. Another more popular trend is that of spending on more advanced products, promising breakthrough technologies and benefits. Given the high disposable income of the high income group in Russia, this has led to an increased demand for new product innovations by luxury brands like La Prairie, Dior, Guerlain, Clarins, Clinique, Lancome, Estee Lauder, Shiseido, etc. Overall, market share of mass and masstige products was seen to be declining except for a few cases, while that of luxury products is on the rise.
Some important players in the mass/masstige makeup/cosmetics field Lâ€™OrÃ©al, and others like P&G, Beiersdorf, Unilever, MAC, Revlon, Olay, Avon, Boots No 7, Maybelline, Rimmel, Bourjois, Boots 17, etc.
High disposable income of high and mid income Russians, an inclination to spend on appearance, a large section of the worldâ€™s teens growing older, younger, a large section of the countryâ€™s population being older and ageing, a union of for skin-benefiting and beautifying aspects in new makeup products through research into use of natural products, continuation of research on breakthrough technologies for premium and other products, introduction of a range of new product classes (DD and EE creams, etc.) are some of the drivers of this market.
This Report Offers:
Market Definition for the specified topic along with identification of key drivers and restraints for the market
Market analysis for the Russia Cosmetics Market, with region specific assessments and competition analysis on a Russia and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a Russia and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the Russia Cosmetics Market on both Russia and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
1.1 Study Deliverables
1.2 Study Assumptions
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat from new entrants
4.3.4 Threat from substitute Products
4.3.5 Competitive rivalry within the industry
4.4 Industry Policies
5. Market Dynamics
5.1.1 Innovation in Packaging and Design
5.1.2 Aging population
5.1.3 Growth of E-Commerce
5.1.4 Increasing access to Middle-bottom segment of pyramid consumers
5.2.1 New medical technologies for beauty enhancements
5.2.2 Volatile Raw Material Prices
5.3.1 Growing Demand for Organic Products
6. Russia Cosmetics Market Segmentation
6.1 By Product Types
6.1.1 Hair care products
6.1.2 Skin care products
6.1.3 Oral care products
6.1.4 Make up & Color Cosmetics products
6.1.5 Fragrances & Deodorants
6.1.6 Soaps and shower gels
6.1.7 Sun care products
6.2 by Distribution Channel
6.2.1 Direct selling
6.2.2 Hypermarkets/ Retail Chains
6.2.4 Specialty stores
7. Vendor Market Share Analysis
8. COMPANY PROFILES
8.1 L'Oreal Group
8.2 Procter & Gamble
8.3 Beiersdorf AG
8.4 Avon Products, Inc.
8.6 The EstÃ©e Lauder Companies Inc.
8.8 Kao Corp.
8.9 Revlon Inc.
8.10 Mary Kay
8.11 Yves Rocher
8.12 Oriflame Cosmetics S.A
9. Investment Analysis
9.1 Recent Mergers & Acqisitions
9.2 Strategic Alliances
9.3 Investment Scenario
10. Future Of Russia Cosmetic Products Market