Asia Pacific Potato Protein Market - Growth, Trends and Forecasts 2017 - 2022

  • ID: 4385643
  • Report
  • Region: Asia, Asia Pacific
  • 93 pages
  • Mordor Intelligence
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The Asia Pacific potato protein market was valued at USD XX billion in 2014 and is projected to reach USD XX billion by 2020 at a CAGR of XX% during the forecasted period 2015-2020. Potato protein is a dry by-product of potato starch, obtained through thermal acidity coagulation, separation, and drying. It is commonly available as light brown, dry powder and with less than 10% moisture. Potato protein is easily digestible, sustainable, nutritional and environmental-friendly protein. It also performs various functions like texture, emulsifying, foaming, good solubility and gelling

Asia Pacific is an emerging market for potato protein due to the growing economy of developing nations, increasing population and rising demand for healthy, nutritious and gluten free products. Consumers' inclination towards potato protein is due to its high nutritional value, gluten free and non-allergic nature. However, several challenges like low consumer awareness on non-soy proteins and companies' failure in providing evidence for the health claims, which prevent them from advertising the nutritional benefits of the product, act as the major hurdles for the growth of the market.

The market is further classified into potato protein isolate and potato protein concentrate. Potato protein finds its major applications in confectionery, beverages, snacks and bars, pet food, ice creams, and sports nutrition, which accounts for the major share among the others. India and china are the major markets in the Asia Pacific region due to the consumer preference for low-calorie products and improved lifestyle. To increase their respective market share, companies are concentrating on the development of innovative weight management and sports nutritional products. The market is also observing new entrants who are investing in emerging markets.

Key Deliverables:

Market analysis for the Asia Pacific potato protein market, with region specific assessments and competition analysis on a global and regional scales
Market definition along with the identification of key drivers and restraints
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their market share
Identification and analysis of the macro and micro factors that affect the Asia Pacific potato protein market on both global and regional scales
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
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1. Introduction
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation
3. Market Dynamics
3.1 Drivers
3.1.1 Consumer preference for animal protein substitutes
3.1.2 Raising demand for healthy, nutritious and Gluten free products
3.1.3 Consumer demand for clean-label products
3.2 Restraints
3.2.1 Low consumer awareness on Non-soy proteins
3.2.2 Failing to provide evidence for health claims
3.3 Opportunities
3.3.1 Raising demand in sports nutrition and weight management
3.4 Porter's Five Forces Analyses
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of New Entrants
3.4.4 Threat of Substitute Products and Services
3.4.5 Degree of Competition
4. Market Segmentation
4.1 By Type
4.1.1 Potato protein concentrate
4.1.2 Potato protein isolate
4.2 By Application
4.2.1 Confectionery
4.2.2 Beverages
4.2.3 Snacks and bars
4.2.4 Pet food
4.2.5 Sport nutrition
4.2.6 Ice cream
4.2.7 Others
4.3 By Geography
4.3.1 Asia-Pacific China India Japan Australia Others
5. Competitive Landscape
5.1 Major Strategies Adopted by Key Players
5.2 Most active companies in the past five years
5.3 Market Share Analysis
6. Company Profiles
6.1 Avebe
6.2 Tereos Syrol
6.3 Roquette
6.4 Agridient
6.5 Stauber Performance Ingredients
6.6 Kemin Industries, Inc
6.7 Cyvex Nutrition
7. Appendix
7.1 Abbreviations
7.2 Sources
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Note: Product cover images may vary from those shown