Argentina Hair Care Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts 2017 - 2022

  • ID: 4385653
  • Report
  • Region: Argentina
  • 78 pages
  • Mordor Intelligence
1 of 4
Argentina is another large potential market in the Latin America area, with a GDP of US$ 612 billion, and a total population of 41.80 million. In Argentina, hair care is a key element of appearance, for both men and women. A large number of Argentinian women are known to wear their hair long, higher than the world average for women. Furthermore, they believe that their hair requires consistent care and looking after, encouraging higher sales of natural and beneficial hair products. This has been spurring the sales of organic products without the harmful ingredients like parabens, SLES, silicones, sulphates and more, awareness about which is proactively acquired by urbanized Argentinians accessing social media via beauty blogs and other media.

Men’s hair care has also been on the rise, with an increasing number of men purchasing hair care products.

Shampoo and conditioners are the largest categories in the Argentina hair care market, consistently acquiring higher sales by value and volume due to innovations by large companies’ R&D units in making products with increased focus on maintaining the health of hair including hair thickness, faster regrowth, damage repair, and deep nourishment.

Another trend in hair styling and hair colouring product categories will be the inclusion of natural ingredients based products which will minimize hair damage, and will contain properties which promote hair health.

Hair care market in Argentina was worth US$ X.XXX bn in 2015, and is projected to grow at a CAGR of X.XX% to US$ X.XXX in 2020.

Dominant players include Unilever (with brands of hair care in shampoos and conditioners like Dove, Helene Curtis and Sunsilk), Repsol (Naturel SA), L’Oreal (in the salon category, and increasingly in other essential categories), Proctor & Gamble with products like Pantene, Head & Shoulders, and more.


Increasing income, higher rate of urbanization, a higher number of older people wanting to look younger for longer have been pushing the sales for hair care products, including hair colourants. Furthermore, new categories of hair care have been introduced on the basis of increasing preference for investing in the health of the hair.

  • slow economic growth, a unreasonable high inflation rate (15.80%) leading to tighter purse strings, the preference for natural products & the rising cost of products, represent key challenges in the hair care market of Argentina. US brands riding the gr
This Report Offers:

Market analysis for the Argentina hair care market, with country specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the Argentina hair care market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Note: Product cover images may vary from those shown
2 of 4
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Methodology
3. Executive Summary
4. Market Overview
4.1 Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry within the Industry
4.4 Industry Policies
5. Market Dynamics
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Oppurtunities
5.5 Trends
6. Argentina Hair Care Market Segmentation (Size, Trends and Forecast)
6.1 By Products
6.1.1 Colorants
6.1.2 Hair Spray
6.1.3 Conditioners
6.1.4 Styling Gel
6.1.5 Hair Oil
6.1.6 Shampoos
6.1.7 Others (Serums, Glazes, Root Touch Up Products and Accessories)
6.2 By Distribution Channel
6.2.1 Internet Retailing (E-Commerce)
6.2.2 Hypermarkets (Large Scale Retail Stores)
6.2.3 Specialty Stores
6.2.4 Pharmacies
6.2.5 Supermarkets
6.2.6 Departmental Stores (Small Scale Retail Stores)
6.2.7 Others
7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials and Recent Developments)
7.1 Shiseido Co Ltd.
7.2 Unilever Group
7.3 Procter & Gamble Co.
7.4 Kao Corporation
7.5 L'Oreal SA
7.6 Avon Products Inc.
7.7 CavinKare Co.
7.8 Oriflame Cosmetics SA
7.9 Estée Lauder Companies Inc.
7.10 Revlon Inc.
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Outlook
9. Future of Argentina Hair Care Market
Note: Product cover images may vary from those shown
3 of 4


4 of 4
Note: Product cover images may vary from those shown