The hair care market is segmented on the basis of types of products, methods of distribution, regions and dominant players in the market. Issues which drive the hair care and colour market commonly include damage due to pollution, dryness, dandruff, improving quality of hair, care for straight, wavy or curly hair, and a number of other purposes. Hair care market consists of various brands with different hair care functionalities (but not limited to cleaning, conditioning and hair styling). A few products available in hair care market are colorants, hair spray, conditioners, styling gel, hair oil and shampoos (incl. of the upcoming class of dry shampoos), and even appliances for drying, curling, straightening, etc.
An increase in hair related issues among the consumer class across the world has led to a number of product innovations accommodating for prevalent (and changing) consumer tastes and preferences, by dominant and emerging hair care market stakeholders, globally.
An upcoming class in this market is the herbal sector. In past few years, herbal care products have also witnessed increase in demand due to increasing consumer awareness about the ill effects of harsh chemicals and substances used by the companies, and the benefits of natural products, and education about their active ingredients.
Desire to cover grey hair and to prevent early balding so as to look presentable and even fashionable has increased the sale of hair care products like home coloring kits, shampoos, and conditioners. Hair colour market growth is high, and it is expected to reach US$ XX billion by the end of 2018. Furthermore, global hair care market is estimated to reach $xx billion by 2020 at a CAGR of XX.XX%.
Major markets for hair care and colour will be in the high growth Asian, European, American and Latin American markets. Due to increasing demand for various hair services like hair spa, hair care treatments are some of the other factors augmenting the demand for hair care products.
Distribution channels such as direct selling, e-commerce, departmental stores and supermarkets also play a key role in increasing the revenues of the companies. Companies have adopted various distribution channel models to expand their offerings and tap potential consumer segment.
Some of the players commanding the global hair care market share are L'oreal Group, Procter & Gamble, Unilever, Henkel, Shiseido, Johnson & Johnson, Estee Lauder, Avon, Yves Rocher, Combe Inc., Natura, Conair Corporation and Neutrogena.
Increasing focus towards grooming and personal appearance
Increased promotional activities
Hair care segmentation
Increase in urbanization and disposable income are the major drivers of this market
High cost of products
Essential R&D spend
Medical technology for hair enhancement
Intense domestic and international competition
Saturated western markets T
hreat from salon services are the some of the major challenges for the hair care market entrants.
This Report Offers:
Market analysis for the global hair care market, with country specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the macro and micro factors that affect the global hair care market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry within the Industry
4.4 Industry Policies
5. Market Dynamics
6. Global Hair Care Market Segmentation (Size, Trends and Forecast)
6.1 By Products
6.1.2 Hair Spray
6.1.4 Styling Gel
6.1.5 Hair Oil
6.1.8 Others (Glazes, Root Touch Up Products and Accessories)
6.2 By Distribution Channel
6.2.1 Internet Retailing (E-Commerce)
6.2.2 Hypermarkets (Large Scale Retail Stores)
6.2.3 Specialty Stores
6.2.6 Departmental Stores (Small Scale Retail Stores)
6.3 By Geography
6.3.1 North America
188.8.131.52 United States
184.108.40.206 United Kingdom
6.3.3 Asia Pacific
220.127.116.11 South Korea
6.3.4 Latin America
6.3.5 Middle East & Africa
18.104.22.168 United Arab Emirates
22.214.171.124 Saudi Arabia
126.96.36.199 South Africa
7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials and Recent Developments)
7.1 Shiseido Co Ltd.
7.2 Johnson & Johnson Inc.
7.3 Unilever Group
7.4 Amway Corporation
7.5 Oriflame Cosmetics SA
7.6 Procter & Gamble Co.
7.7 L'Oreal Group
7.8 Revlon Inc.
7.9 Kao Corporation
7.10 Beiersdorf AG
7.11 Estee Lauder Companies Inc.
7.12 NaturaCosmÃ©ticos SA
7.13 Combe Inc.
7.14 Avon Products Inc.
7.15 Henkel AG & Co KGaA
7.16 Conair Corporation (Scunci International Inc.)
7.17 Goody Products Inc.
7.18 Church & Dwight Co. Inc.
7.19 Yves Rocher SA
7.20 Cadiveu Professional USA
7.21 Neutrogena Corporation
8. Vendor Market Share Analysis
9. Investment Analysis
9.1 Recent Mergers & Acquistions
9.2 Investment Outlook
10. Future of Global Hair Care Market