The hair care market of France is also saturated, when taken in aggregate of growth/contraction rates across all sub-sectors and product types. However, there are specific product types which are driving growth in key sectors in the French hair care industry.
As of 2012, hair care (inclusive of styling and colourants) formed a hefty 19% of the French beauty market. Hair care is on the rise in France with the preference to colour hair increasing. This can be attributed to a constantly changing and evolving hair styling scenario, as well as large population of old population aged between 45 and 60 years, trying to look more young for a longer period of time.
As of the 2013, shampoo is the largest category in the French hair care market, commanding no less than XX.X% by value and XX.X% by volume. In terms of value, next in the hair care category are hair colourants, commanding US$ XX.X% of the hair care market. The category which did not grow enough was that of relaxants and perms.
Increasing financial pressures due to the crisis in the euro zone, slowing economic growth and productivity and the resultant recession has led people to look for alternate ways of getting the hair care results they want from their products and salons (totalling 58,000 as of 2013, mostly being independent salons), suggesting a huge market potential for disruptive brands establishing the customized needs of Germans.
The distribution channel for hair care brands is veering increasingly towards e-commerce. Mass market sales were the largest outlet for hair care product sales, followed by professional market sales, and then direct sales.
Key players in this sector include Gemey, Maybelline, Garnier, SNC, Lâ€™Oreal, Proctor & Gamble, Unilever and a number of luxury brands. These companies are reaching their customers through a range of product lines designed to suit the individual needs of the public, with increasingly diversified demands.
An aging population used to spending a set amount on the newest hair care and colouring technologies and innovation breakthroughs, relative affluence etc.
Tighter purse strings in the aftermath of the Euro zone crisis
Fast moving goods market cannibalization through one-time purchase items (like appliances)
Cheaper â€˜do it at home productâ€™ packs.
This Report Offers:
Market analysis for the France hair care market, with country specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the France hair care market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry within the Industry
4.4 Industry Policies
5. Market Dynamics
6. France Hair Care Market Segmentation (Size, Trends and Forecast)
6.1 By Products
6.1.2 Hair Spray
6.1.4 Styling Gel
6.1.5 Hair Oil
6.1.7 Others (Serums, Glazes, Root Touch Up Products and Accessories)
6.2 By Distribution Channel
6.2.1 Internet Retailing (E-Commerce)
6.2.2 Hypermarkets (Large Scale Retail Stores)
6.2.3 Specialty Stores
6.2.7 Departmental Stores (Small Scale Retail Stores)
7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials and Recent Developments)
7.1 Oriflame Cosmetics SA
7.2 L'Oreal Group
7.3 Kao Corporation
7.4 Beiersdorf AG
7.5 NaturaCosmÃ©ticos SA
7.6 Henkel AG & Co KGaA
7.7 Yves Rocher SA
7.8 Avon Products Inc.
7.9 EstÃ©e Lauder Companies Inc.
7.10 Unilever PLC
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Outlook
9. Future of France Hair Care Market