France is known as one of the most sophisticated cosmetic, beauty and personal care market. The French beauty market is worth USD 16.84 billion as of 2015, is projected to grow at CAGR 7.49% to USD 24.17 billion by 2020. With a population of about 66 million, and about 62.5% lying between ages 15 and 64, France represents a massive market potential despite being one of the most saturated beauty markets in the world. As of 2012, makeup constituted 11% of the French beauty market.
In terms of distribution, the French market routes its mass market makeup merchandise through 7,250 supermarkets, 4,367 hard discounter stores, 2,580 drive stores. Another 2,300 perfumeries and 77 department stores, 23,000 pharmacies and 800 para-pharmacies equip cosmetics distribution in France, along with another 58,000 hair salons (according to 2012 figures).
Another driving factor of this market is increased sale of mass market products through pharmacies and other mass market channels, and a corresponding reduction in high priced products. Customers are increasingly looking for value for money products which are natural and beneficial for the skin, provide a range of combined benefits like anti-ageing, sebum/oil-control, radiance, moisturizing, etc. available in high priced premium products, at a lower than premium cost. This product class has been dubbed â€œmasstigeâ€. People were seen trading down from premium to masstige, and masstige to mass market brands as their disposable incomes were affected in response to shifts in the economy.
Along with typical skin, lips and eye makeup, the newest trend is the blending of multiple benefits under one beautifying product. The result of this trend, originating in South Korea, is the BB (followed by CC, DD and EE) creams, which have the color correction properties of foundation, SPF benefits of sunscreen, moisturizing properties, anti-ageing properties, and a multitude of other medical and natural ingredients imparted benefits. The French are increasingly socially responsible, only investing in organic and fair trade related brands. Furthermore, there is an expanding market for ethnic and Asian skin tone related products.
Ecommerce is an emerging channel where competitive discounts are available. Famous brands include Revlon (with X.X% of the market), Lâ€™Oreal, Unilever, P&G and more.
An ageing population, a comparatively high purchasing power, a number of research and innovations being carried out with regards to the organic/natural cosmetics trend, BB, CC and DD foundation variations, etc., a teen population growing older younger, innovations in delivery through hybrid stores and some other factors drive the cosmetics market in France.
This Report Offers:
Market Definition for the specified topic along with identification of key drivers and restraints for the market
Market analysis for the France Cosmetics Market, with region specific assessments and competition analysis on a France and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a France and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the France Cosmetics Market on both France and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
1.1 Study Deliverables
1.2 Study Assumptions
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat from new entrants
4.3.4 Threat from substitute Products
4.3.5 Competitive rivalry within the industry
4.4 Industry Policies
5. Market Dynamics
5.1.1 Innovation in Packaging and Design
5.1.2 Aging population
5.1.3 Growth of E-Commerce
5.1.4 Increasing access to Middle-bottom segment of pyramid consumers
5.2.1 New medical technologies for beauty enhancements
5.2.2 Volatile Raw Material Prices
5.3.1 Growing Demand for Organic Products
6. France Cosmetics Market Segmentation
6.1 By Product Types
6.1.1 Hair care products
6.1.2 Skin care products
6.1.3 Oral care products
6.1.4 Make up & Color Cosmetics products
6.1.5 Fragrances & Deodorants
6.1.6 Soaps and shower gels
6.1.7 Sun care products
6.2 by Distribution Channel
6.2.1 Direct selling
6.2.2 Hypermarkets/ Retail Chains
6.2.4 Specialty stores
7. Vendor Market Share Analysis
8. COMPANY PROFILES
8.1 L'Oreal Group
8.2 Procter & Gamble
8.3 Beiersdorf AG
8.4 Avon Products, Inc.
8.6 The EstÃ©e Lauder Companies Inc.
8.8 Kao Corp.
8.9 Revlon Inc.
8.10 Mary Kay
8.11 Yves Rocher
8.12 Oriflame Cosmetics S.A
9. Investment Analysis
9.1 Recent Mergers & Acqisitions
9.2 Strategic Alliances
9.3 Investment Scenario
10. Future Of France Cosmetic Products Market