Europe Kitchen Appliances Products Market - By Products, Distribution Channels, Countries and Vendors - Market Trends and Forecasts 2017 - 2022

  • ID: 4385749
  • Report
  • Region: Europe
  • 91 pages
  • Mordor Intelligence
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Global Kitchen Appliances Market has witnessed growth despite the economic slowdown across some of the major economies after the 2009 recession. Presence of large number of alternatives is driving the segment and with improving economic scenario, the market is expected to witness robust growth over the forecast period.

The market for home appliances is, in large part driven by kitchen appliances. With several of the world’s regions, including Europe, in economic troubles, the category of home appliances is really being driven forward by smaller ticket sized appliances common in the kitchen. Kitchen appliances include large appliances like refrigerators, dishwashers, microwaves and ovens, gas stoves, chimneys, and smaller appliances like juicers/mixers, coffee and tea makers, toasters, air fryers, and non-cooking small items like kettles, knives, scales, graters, etc.

The Europe market for kitchen appliances was worth US$ X.X bn as of 2014, and is expected to grow to US$ X.X bn by 2020, growing at a CAGR of X.X% over the forecast period. Small appliances are expected to grow at a CAGR of X.X% from US$ X.X bn in 2014 to US$ X.X bn in 2020. Large appliances are worth US$ X.X bn as of 2014, and are expected to grow at CAGR X% to US$ X.X bn in 2020.

The growth in kitchen appliances in Western Europe is estimated at US$ X.X bn as of 2014, projected to grow at a rate of X.X% CAGR through to US$ X.X bn in 2020. In Eastern Europe, the corresponding figures are estimated at US$ X.X bn as of 2014, set to grow at CAGR X.X% through to US$ X.X bn. The market in Western Europe is characterized by the market for replacement appliances, especially high in the case of domestic kitchen appliances. Real estate and new products purchase were affected due to stagnation in terms of population. Eastern Europe is characterized by an increase in urbanization, appliances for an increasing number of new houses, replacement of appliances in existing, highly-penetrated markets in Eastern Europe, a surge in manufacturing in countries like Turkey, etc. are boosting the market for home appliances in Eastern market as well.

The latest trend in home appliances, including kitchen appliances is that of energy efficiency, and connectivity in line with IoT (Internet of Things), wherein most appliances can be remotely controlled, or are equipped with sensors designed to auto manage the appliances. Smart appliances, as they are called, alone are expected to drive this category ahead to achieve higher growth rates. With new and other houses going through refurbishing, kitchen appliances can be chosen to fit the size of the kitchen. The appliances are equipped with frills, or are available without frills across several price ranges.

Distribution is notably tending towards channels featuring high discounts, including private label goods outlets, mega markets offering high discounts through tax rebates and tie ups with manufacturers, and ecommerce, which has been posing as a major competitor to other sellers due to highly competitive discounts and other offers.

Some notable companies included in the report are Electrolux, GE, LG Electronics, Samsung, Murphy Richards, Phillips, Bosch, and a range of other regional manufacturers.



An economy suffering from the last of the Eurozone crisis, a lack of affordable innovations urging people to replace their existing alternatives, a high level of competition, and other challenges are prevalent in the kitchen appliances market in Europe.

This Report Offers:

Market Definition for the Kitchen Appliances along with identification of key drivers and restraints for the market
Market analysis for the Europe Kitchen Appliances Market, with region specific assessments and competition analysis on a Europe and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a Europe and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the Europe Kitchen Appliances Market on both Europe and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
Note: Product cover images may vary from those shown
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1. Research Methodology
2. Executive Summary
3.1 Overview
3.2 Industry Value Chain Analysis
3.3 Industry Attractiveness - Porter's 5 Force Analysis
3.3.1 Bargaining Power of Suppliers
3.3.2 Bargaining Power of Consumers
3.3.3 Threat from new entrants
3.3.4 Threat from substitute products
3.3.5 Competitive rivalry within the industry
3.4 Industry Policies
4.1 Introduction
4.2 Drivers
4.2.1 Demand for appliances in End User Market
4.2.2 Changing Lifestyle
4.3 Restraints
4.3.1 Lack Of Expertise
4.3.2 Dominance of Traditional Kitchen
4.4 Opportunities
4.4.1 Urbanization
4.4.2 Changing Consumer Behavior
5. Kitchen Appliances Products Market Segmentation, Forecasts and Trends
5.1 By Products
5.1.1 Electric Steamers
5.1.2 Water Purifier
5.1.3 Micro Oven
5.1.4 Refrigerators
5.1.5 Air Fryer
5.1.6 Induction Stoves
5.1.7 Dishwashers
5.1.8 Others
5.2 By Distribution Channel
5.2.1 Direct Selling
5.2.2 E-commerce
5.2.3 Stores
5.2.4 Others
5.3 By Region
5.3.1 Europe United Kingdom Germany France Italy Sweden Switzerland Russia Others
6. Vendor Market Share Analysis
7. Competitive Intelligence - Company Profiles
7.1 Phillips
7.1.1 Overview
7.1.2 Products and Services
7.1.3 Financials
7.1.4 Key Developments
7.2 Murphy Richards
7.2.1 Overview
7.2.2 Products and Services
7.2.3 Financials
7.2.4 Key Developments
7.3 Samsung
7.3.1 Overview
7.3.2 Products and Services
7.3.3 Financials
7.3.4 Key Developments
7.4 Bosch
7.4.1 Overview
7.4.2 Products and Services
7.4.3 Financials
7.4.4 Key Developments
7.5 Electrolux
7.5.1 Overview
7.5.2 Products and Services
7.5.3 Financials
7.5.4 Key Developments
7.6 Panasonic
7.6.1 Overview
7.6.2 Products and Services
7.6.3 Financials
7.6.4 Key Developments
7.7 Havells
7.7.1 Overview
7.7.2 Products and Services
7.7.3 Financials
7.7.4 Key Developments
7.8 Eureka Forbes
7.8.1 Overview
7.8.2 Products and Services
7.8.3 Financials
7.8.4 Key Developments
7.9 IFB
7.9.1 Overview
7.9.2 Products and Services
7.9.3 Financials
7.9.4 Key Developments
7.10 LG Corp
7.10.1 Overview
7.10.2 Products and Services
7.10.3 Financials
7.10.4 Key Developments
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Scenario and Opportunities
9. Future of Kitchen Appliances Products Market

List of Tables

1: EuropeKitchenAppliancesProductsmarketRevenue,2014-2020($Billion)
2: KitchenAppliancesProductsmarketRevenue,byProducts,ElectricSteamers,2014-2020($Billion)
3: KitchenAppliancesProductsmarketRevenue,byProducts,WaterPurifiers,2014-2020($Billion)
4: KitchenAppliancesProductsmarketRevenue,byProducts,MicroOwen,2014-2020($Billion)
5: KitchenAppliancesProductsmarketRevenue,byProducts,Refrigerators,2014-2020($Billion)
6: KitchenAppliancesProductsmarketRevenue,byProducts,AirFryer,2014-2020($Billion)
7: KitchenAppliancesProductsmarketRevenue,byProducts,InductionStoves,2014-2020($Billion)
8: KitchenAppliancesProductsmarketRevenue,byProducts,Dishwashers,2014-2020($Billion)
9: KitchenAppliancesProductsmarketRevenue,byProducts,Others,2014-2020($Billion)
10: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,,2014-2020($Billion)
11: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,Supermarkets,2014-2020($Billion)
12: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,SpecialtyStores,2014-2020($Billion)
13: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,E-commerce,2014-2020($Billion)
14: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,DepartmentalStores,2014-2020($Billion)
15: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,Pharmacies,2014-2020($Billion)
16: KitchenAppliancesProductsmarketRevenue,byDistributionChannel,Others,2014-2020($Billion)
17: KitchenAppliancesProductsmarketRevenue,byRegion,Europe,2014-2020($Billion)
18: KitchenAppliancesProductsmarketRevenue,byCountry,UnitedKingdom,2014-2020($Billion)
19: KitchenAppliancesProductsmarketRevenue,byCountry,Russia,2014-2020($Billion)
20: KitchenAppliancesProductsmarketRevenue,byCountry,Germany,2014-2020($Billion)
21: KitchenAppliancesProductsmarketRevenue,byCountry,France,2014-2020($Billion)
22: KitchenAppliancesProductsmarketRevenue,byCountry,Switzerland,2014-2020($Billion)
23: KitchenAppliancesProductsmarketRevenue,byCountry,Sweden,2014-2020($Billion)
24: KitchenAppliancesProductsmarketRevenue,byCountry,Italy,2014-2020($Billion)
25: KitchenAppliancesProductsmarketRevenue,byCountry,Others,2014-2020($Billion)
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown