The Colombian hair care market is worth US$ XXX.X million, and is expected to grow at a CAGR of XX.XX% till 2020, when it is estimated to be worth US$ XXX.X million.
The most important trend in Colombia is that of preferring natural and organic products in both essential categories (shampoo and conditioner), as well as styling and colouring categories (serums, gels, sprays, hair colours, etc.). This is because of an increasing incidence of hair and scalp related issues that is pervasive in Colombia and globally. An increase in factors like pollution, sun damage, scalp issues, hair thinning and loss, there is an increased focus on categories offering benefits of maintaining the health of hair including hair thickness, faster regrowth, damage repair, deep nourishment and other such categories gaining importance.
Another trend in hair styling and hair colouring product categories will be the inclusion of natural ingredients based products which will minimize hair damage, and will contain properties which promote hair health. Awareness about product ingredients and their functions, and other all natural products (DIY, as well as new all-natural retail hair care formulations) will be promoted by an increase in usage of social media through beauty blogs and other media.
Furthermore, customers remained polarized with and customers going for premium items, or mass market purchases. The newest global innovation of â€œmasstigeâ€ market is pervasive in this market as well.
Dominant players Proctor & Gamble de Colombia, Unilever, Palmolive-Colgate, Quala (Bioexpert shampoos), and others.
High demand for hair care products for hair colour or care, or both at home, inclination to spend in salons, a large hair care segmentation on the basis of hair types across the geography, and increasing purchasing power are the main drivers for the hair care market in Colombia.
This Report Offers:
Market analysis for the Colombia hair care market, with country specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the Colombia hair care market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry within the Industry
4.4 Industry Policies
5. Market Dynamics
6. Columbia Hair Care Market Segmentation (Size, Trends and Forecast)
6.1 By Products
6.1.2 Hair Spray
6.1.4 Styling Gel
6.1.5 Hair Oil
6.1.7 Others (Serums, Glazes, Root Touch Up Products and Accessories)
6.2 By Distribution Channel
6.2.1 Internet Retailing (E-Commerce)
6.2.2 Hypermarkets (Large Scale Retail Stores)
6.2.3 Specialty Stores
6.2.6 Departmental Stores (Small Scale Retail Stores)
7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials and Recent Developments)
7.1 Shiseido Co Ltd.
7.2 Unilever Group
7.3 Procter & Gamble Co.
7.4 Kao Corporation
7.5 L'Oreal SA
7.6 Avon Products Inc.
7.7 CavinKare Co.
7.8 Oriflame Cosmetics SA
7.9 EstÃ©e Lauder Companies Inc.
7.10 Revlon Inc.
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Outlook
9. Future of Columbia Hair Care Market