The largest sector is the essential hair care products, shampoos. There is an overall trend of lowering of prices in this sector as competition increases. Dominant players include Proctor & Gamble, Unilever, Avon, Kao, Lâ€™Oreal, Henkel, and others. A number of brands under each of these labels are also driving the market growth. The presence of luxury brands in hair care have also been growing.
While hair care is a mature market class in China, it is estimated that hair care growth will receive a boost through more natural products, masstige products claiming many benefits through use of natural ingredients.
Furthermore, social media will play an increasingly important role in reviewing products, and rating them for public opinion through beauty blogs, contests, etc.
In the view of the economic slowdown, there is a preference for reducing costly salon visits and using home based colourants packs, and other treatment packs. Furthermore, a proliferation of new hair styling appliances will further reduce the expense and time spent for salon visits.
An increasing urbanization rate and more people entering the workforce will influence the hair care market. Furthermore, an aging population (58.5% of the Chinese population is aged between 25 and 64) will drive the hair colourant market. High spends on R&D & innovation to include emerging hair care preferences of people will score marginal market share for intensely competing hair care brands.
An economic slowdown leading to decline in purchase of high value hair care and styling items and salon visits, preference for natural products leading to decline in styling products purchase, and negative reviewing of products will form the bottlenecks in hair care sales in China.
This Report Offers:
Market analysis for the China hair care market, with country specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the China hair care market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry within the Industry
4.4 Industry Policies
5. Market Dynamics
6. China Hair Care Market Segmentation (Size, Trends and Forecast)
6.1 By Products
6.1.2 Hair Spray
6.1.4 Styling Gel
6.1.5 Hair Oil
6.1.7 Others (Serums, Glazes, Root Touch Up Products and Accessories)
6.2 By Distribution Channel
6.2.1 Internet Retailing (E-Commerce)
6.2.2 Hypermarkets (Large Scale Retail Stores)
6.2.3 Specialty Stores
6.2.6 Departmental Stores (Small Scale Retail Stores)
7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials and Recent Developments)
7.1 Shiseido Co Ltd.
7.2 Unilever Group
7.3 Procter & Gamble Co.
7.4 Kao Corporation
7.5 L'Oreal SA
7.6 Neutrogena Corporation
7.7 Avon Products Inc.
7.8 CavinKare Co.
7.9 Oriflame Cosmetics SA
7.10 EstÃ©e Lauder Companies Inc.
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Outlook
9. Future of China Hair Care Market