China Cosmetics Products Market- By Products, Distribution Channels and Vendors - Market Trends and Forecasts 2017 - 2022

  • ID: 4385764
  • Report
  • Region: China
  • 70 pages
  • Mordor Intelligence
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The cosmetics or beauty products industry in the world is one sector which remains impervious to the ups and downs markets. Overall sales are indeed affected in the event of an economic downturn, but one can count on sales of cosmetics to maintain a certain volume overall. This is because of continuing and growing usage of products by women, and increasingly, by men, across the world.

It is estimated that the China cosmetics market is worth $ 39.13 billion in 2015, and will grow at a CAGR of 10.23% over the forecast period, to $ 63.69 billion by 2020. It is the 2nd largest cosmetics market in the world. Even with the slowing Chinese economy, the YoY growth rate experienced in cosmetics was in double digits. While the economic slowdown has indeed affected the spending patterns, companies like L’Oréal, P&G, Beiersdorf, Unilever, MAC, Revlon, Olay, Boots No 7, Maybelline, Rimmel, Bourjois, Boots 17, etc. have constantly innovated pricing, marketing and approach strategies to continue growth in this industry. The Chinese cosmetics market is characterized by pockets of regions which are un-penetrated, more scope of introducing new products in existing large and mid-sized city markets, and an undermined purchasing power because of the recent economic slowdown.

The predominant trends for cosmetics include lasting power and new color palettes, increasing market share for ethnic products, and an increased preference for vegan, organic and natural beauty products, enhanced through usage of other ingredients, to mitigate harmful effects of pollution, sun, dust, and harmful ingredients typically a part of cosmetic products.

Distribution is pervasive through exclusive stores of luxury products in malls or standalone, while ecommerce is emerging as a competitor to direct sales for all mass and premium brands. Direct sales via Avon and Amway have made headways. Customers are increasingly looking for value for money products which are natural and beneficial for the skin, provide a range of combined benefits of high priced premium products, at a lower than premium cost. This product class has been dubbed “masstige”. Mid income customers are trading down from premium to masstige, and from masstige to mass market depending on purchasing power and the multi-benefits offered in products. Luxury brands like La Prairie, Dior, Guerlain, Clarins, Clinique, Lancôme, Estee Lauder, Shiseido, etc. experienced an augmented market share.

Drivers

Challenges

This Report Offers:

Market Definition for the specified topic along with identification of key drivers and restraints for the market
Market analysis for the China Cosmetics Market, with region specific assessments and competition analysis on a China and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a China and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the China Cosmetics Market on both China and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
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1. Introduction
1.1 Study Deliverables
1.2 Study Assumptions
2. Research Methodology
3. Executive Summary
4. Market Overview
4.1 Introduction
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat from new entrants
4.3.4 Threat from substitute Products
4.3.5 Competitive rivalry within the industry
4.4 Industry Policies
5. Market Dynamics
5.1 Drivers
5.1.1 Innovation in Packaging and Design
5.1.2 Aging population
5.1.3 Growth of E-Commerce
5.1.4 Increasing access to Middle-bottom segment of pyramid consumers
5.2 Restraints
5.2.1 New medical technologies for beauty enhancements
5.2.2 Volatile Raw Material Prices
5.3 Opportunities
5.3.1 Growing Demand for Organic Products
6. China Cosmetics Market Segmentation
6.1 By Product Types
6.1.1 Hair care products
6.1.2 Skin care products
6.1.3 Oral care products
6.1.4 Make up & Color Cosmetics products
6.1.5 Fragrances & Deodorants
6.1.6 Soaps and shower gels
6.1.7 Sun care products
6.1.8 Others
6.2 by Distribution Channel
6.2.1 Direct selling
6.2.2 Hypermarkets/ Retail Chains
6.2.3 E-Commerce
6.2.4 Specialty stores
6.2.5 Pharmacies
6.2.6 Salon
6.2.7 Others
7. Vendor Market Share Analysis
8. COMPANY PROFILES
8.1 L'Oreal Group
8.2 Procter & Gamble
8.3 Beiersdorf AG
8.4 Avon Products, Inc.
8.5 Unilever
8.6 The Estée Lauder Companies Inc.
8.7 Shiseido
8.8 Kao Corp.
8.9 Revlon Inc.
8.10 Mary Kay
8.11 Yves Rocher
8.12 Oriflame Cosmetics S.A
8.13 Alticor
9. Investment Analysis
9.1 Recent Mergers & Acqisitions
9.2 Strategic Alliances
9.3 Investment Scenario
10. Future Of China Cosmetic Products Market
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