Shampoos continue to hold the largest market share, but registered very low growth of 0.XX% by volume. Conditioners and other relaxant will register a high growth.
Furthermore, the menâ€™s hair care category is projected to be growing at a CAGR of X.XX%. The ethnic hair care market, including hair care types for different minorities has increased based on the demand for these and a highly diversified ethnic background in Canada.
Canadian hair care is diversified, and is currently the hot bed for a number of new hair care innovations, in partnership with its US market sectors. High growth is being driven by minorities hair care, using the most popular DIY procedures being used as cues to launch easy to do hair care packs.
The major drivers of the market are
An aging population looking for progressively healthy alternatives to the existing mainstream hair care products.
This includes hair relaxant categories like conditioners.
Natural ingredients and DIY hair care and packs are becoming more main stream
Menâ€™s hair care also exhibits high growth, while e-commerce is the up and coming high growth distribution channel.
Decreasing purchasing power over time has resulted in further slowdown.
Hair care appliances and DIY kits are high growth segments, leading to reduced purchase of hair styling products
This Report Offers:
Market analysis for the Canada hair care market, with country specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the macro and micro factors that affect the Canada hair care market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry within the Industry
4.4 Industry Policies
5. Market Dynamics
6. Canada Hair Care Market Segmentation (Size, Trends and Forecast)
6.1 By Products
6.1.2 Hair Spray
6.1.4 Styling Gel
6.1.5 Hair Oil
6.1.8 Others (Glazes, Root Touch Up Products and Accessories)
6.2 By Distribution Channel
6.2.1 Internet Retailing (E-Commerce)
6.2.2 Hypermarkets (Large Scale Retail Stores)
6.2.3 Specialty Stores
6.2.6 Departmental Stores (Small Scale Retail Stores)
7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials and Recent Developments)
7.1 Johnson & Johnson Inc.
7.2 Unilever Group
7.3 Amway Corporation
7.4 Procter & Gamble Co.
7.5 Revlon Inc.
7.6 Estee Lauder Companies Inc.
7.7 Combe Inc.
7.8 Avon Products Inc.
7.9 Conair Corporation (Scunci International Inc.)
7.10 Goody Products Inc.
7.11 Church & Dwight Co. Inc.
7.12 Cadiveu Professional USA
7.13 Neutrogena Corporation
8. Investment Analysis
8.1 Recent Mergers & Acquistions
8.2 Investment Outlook
9. Future of Canada Hair Care Market