Brazil Laundry Appliances Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts 2017 - 2022

  • ID: 4385775
  • Report
  • Region: Brazil
  • 76 pages
  • Mordor Intelligence
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Brazil is the largest market for home appliances, including laundry appliances in Latin America. It represents one of the developed markets for laundry appliances, especially in the urban and peri-urban areas. According to a report, 86% of the richest have access to laundry machines, while only 16% of the poorest have machines in Brazil as of 2011. This estimate has changed with changing economic conditions in the region. Higher purchasing power as a result of increasing employment opportunities, an expanding middle class, and increasing purchasing power, a shift of the population from the rural to urban areas.

The Latin American market for laundry appliances, led by the largest market, Brazil, is characterized by an expansion of the regional brand Mabe expanding to 70 countries, and increasing its presence in the local markets. There is intense competition between the Asian, US and other regional brands. US based brands lead in the premium segments, while other brands vie for mass market shares. The real estate market, currently underperforming due to economic pressures in Brazil and Argentina is expected to change for the better as austerity measures show results in the future, thereby fuelling more of new appliance purchases. Currently, refurbishing of households to exchange and update laundry products is common.

The Brazil laundry appliances market is valued at US$ XX billion in 2014 and is projected to witness CAGR of XX.XX% for the forecast period (2017 - 2022). Trends include innovating for increase efficiency and energy efficiency, as well as water consumption, due to environmental guidelines highlighted by several governments. Smart appliances trend is pervasive through usage of sensors, and other components used in smart technology.

Distribution, depending on the region, is prevalent through large retail chains which offer heavy discounts due to manufacturer tie-ups, as well as economies of scale, or through ecommerce, which in several regions offer competitively discounted prices, as well as attractive credit schemes. Private label goods, through innovative card schemes are also popular in several regions, while another channel is shopping through TV “home shopping” channels.

Reputed brands mentioned in the report include Haier, Midea, LG, Samsung, Panasonic, Electrolux, Kelvinator, Whirlpool and Maytag along with other regional manufacturers like the recently expanding Mabe brand.


Alternative channels with credit options and aggressive marketing and promotion techniques leveraging discounts, increasing purchasing power, scaling urbanization and standard of living, increasing interest in value added services performed by an appliance making lives easier, focus on research of smart appliances, etc. are driving this market.


An economy troubled by austerity measures, high level of competition across all product classes and in new and saturated markets alike, insufficient innovations in the mass market product range, are some of the challenges being faced in this market.

This Report Offers:

Market definition for the laundry appliances market along with identification of key drivers and restraints for the market
Market analysis for the laundry appliances market with region specific assessments
identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the macro and micro factors that affect the laundry appliances market on both global and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
Note: Product cover images may vary from those shown
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1. Research Methodology
2. Executive Summary
3. Market Overview
3.1 Overview
3.2 Industry Value Chain Analysis
3.3 Industry Attractiveness - Porter's 5 Force Analysis
3.3.1 Bargaining Power of Suppliers
3.3.2 Bargaining Power of Consumers
3.3.3 Threat from new entrants
3.3.4 Threat from substitute products
3.3.5 Competitive rivalry within the industry
3.4 Industry Policies
4. Market Dynamics
4.1 Introduction
4.2 Drivers
4.2.1 Increasing disposable income
4.2.2 Growth in Technological Innovation (Built-in Appliances and others)
4.2.3 Rapid Urbanization
4.3 Restraints
4.3.1 High Prices of Products
4.3.2 Changing Government Regulations and Policies on Energy and Water Efficiency Features
4.4 Opportunities
4.4.1 Growth in Emerging Markets
4.4.2 Growth in e-commerce
4.4.3 Population Growth and Increasing Number of Smaller Households
5. Laundry Appliances Market Products Market Segmentation, Forecasts and Trends
5.1 Types
5.1.1 Freestanding Laundry Appliances
5.1.2 Built-in Laundry Appliances
5.2 Products
5.2.1 Washing Machine
5.2.2 Dryers
5.2.3 Electric Smoothing Irons
5.2.4 Others
5.3 Technology
5.3.1 Automatic
5.3.2 Semi-Automatic/ Manual
5.3.3 Others
5.4 Distribution Channel
5.4.1 Direct Selling
5.4.2 Retail
5.4.3 E-commerce
5.4.4 Others
6. Vendor Market Share Analysis
7. Competitive Intelligence - Company Profiles
7.1 Alliance Laundry Systems
7.1.1 Overview
7.1.2 Products and Services
7.1.3 Financial
7.1.4 Recent Developments
7.2 Bosch
7.2.1 Overview
7.2.2 Products and Services
7.2.3 Financial
7.2.4 Recent Developments
7.3 Candy Group
7.3.1 Overview
7.3.2 Products and Services
7.3.3 Financial
7.3.4 Recent Developments
7.4 Electrolux
7.4.1 Overview
7.4.2 Products and Services
7.4.3 Financial
7.4.4 Recent Developments
7.5 GD Midea Holding Co., Ltd.
7.5.1 Overview
7.5.2 Products and Services
7.5.3 Financial
7.5.4 Recent Developments
7.6 Godrej Group
7.6.1 Overview
7.6.2 Products and Services
7.6.3 Financial
7.6.4 Recent Developments
7.7 Haier Group
7.7.1 Overview
7.7.2 Products and Services
7.7.3 Financial
7.7.4 Recent Developments
7.8 Hitachi Appliances Inc
7.8.1 Overview
7.8.2 Products and Services
7.8.3 Financial
7.8.4 Recent Developments
7.9 IFB Industries Limited
7.9.1 Overview
7.9.2 Products and Services
7.9.3 Financial
7.9.4 Recent Developments
7.10 LG Electronics
7.10.1 Overview
7.10.2 Products and Services
7.10.3 Financial
7.10.4 Recent Developments
7.11 Miele & Cie KG
7.11.1 Overview
7.11.2 Products and Services
7.11.3 Financial
7.11.4 Recent Developments
7.12 Panasonic Corp
7.12.1 Overview
7.12.2 Products and Services
7.12.3 Financial
7.12.4 Recent Developments
7.13 Samsung
7.13.1 Overview
7.13.2 Products and Services
7.13.3 Financial
7.13.4 Recent Developments
7.14 Sharp
7.14.1 Overview
7.14.2 Products and Services
7.14.3 Financial
7.14.4 Recent Developments
7.15 Toshiba
7.15.1 Overview
7.15.2 Products and Services
7.15.3 Financial
7.15.4 Recent Developments
7.16 Videocon
7.16.1 Overview
7.16.2 Products and Services
7.16.3 Financial
7.16.4 Recent Developments
7.17 Whirlpool
7.17.1 Overview
7.17.2 Products and Services
7.17.3 Financial
7.17.4 Recent Developments
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Scenario and Opportunities
9. Future of Laundry Appliances Market
10. Appendix

List of Tables

1: Brazil Laundry Appliances Market ($Billion), 2015-2020
2: Brazil Laundry Appliances Market By Types - Freestanding Laundry Appliances ($Billion), 2015-2020
3: Brazil Laundry Appliances Market By Types - Built-in Laundry Appliances ($Billion), 2015-2020
4: Brazil Laundry Appliances Market By Products - Washing Machine ($Billion), 2015-2020
5: Brazil Laundry Appliances Market By Products - Dryers ($Billion), 2015-2020
6: Brazil Laundry Appliances Market By Products - Electric Smoothing Irons ($Billion), 2015-2020
7: Brazil Laundry Appliances Market By Products - Others ($Billion), 2015-2020
8: Brazil Laundry Appliances Market By Technology - Automatic ($Billion), 2015-2020
9: Brazil Laundry Appliances Market By Technology - Semi-Automatic/ Manual ($Billion), 2015-2020
10: Brazil Laundry Appliances Market By Technology - Others ($Billion), 2015-2020
11: Brazil Laundry Appliances Market By Distribution Channel - Direct Selling ($Billion), 2015-2020
12: Brazil Laundry Appliances Market By Distribution Channel - Retail ($Billion), 2015-2020
13: Brazil Laundry Appliances Market By Distribution Channel - E-commerce ($Billion), 2015-2020
14: Brazil Laundry Appliances Market By Distribution Channel - Others ($Billion), 2015-2020
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown