Brazil Kitchen Appliances Products Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts 2017 - 2022

  • ID: 4385776
  • Report
  • Region: Brazil
  • 78 pages
  • Mordor Intelligence
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Global kitchen appliances market has witnessed growth despite the economic slowdown across some of the major economies after the 2009 recession, Eurozone crisis. However, Brazil has remained relatively immune to these challenges, but has experienced an economic stagnation of its own which affects a number of markets, including home and kitchen appliances.

The market for home appliances in Brazil is, in large part driven by kitchen appliances. Brazil is going through an economic challenge requiring long and deep austerity measures to rectify the situation. With such an environment, home and kitchen appliances face market threats. However, this category continues to show positive growth due to several reasons including the recent Fifa World Cup. This market will continue to do perform positively over the next few years. It is primarily driven by small appliance purchases. Kitchen appliances include large appliances like refrigerators, dishwashers, microwaves and ovens, gas stoves, chimneys, and smaller appliances like juicers/mixers, coffee and tea makers, toasters, air fryers, and non-cooking small items like kettles, knives, scales, graters, etc.

The Brazil market for kitchen appliances was worth US$ X.X bn as of 2014, and is expected to grow to US$ X.X bn by 2020, growing at a CAGR of X.X% over the forecast period. Small appliances are expected to grow at a CAGR of X.X% from US$ X.X bn in 2014 to US$ X.X bn in 2020. Large appliances are worth US$ X.X bn as of 2014, and are expected to grow at CAGR X% to US$ X.X bn in 2020.

Specialty super markets offering attractive discounts by leveraging economies of scale as well as tie ups with manufacturers through private label goods channels in combination with the trend of using store cards for purchases. These retailers are vying for market space with online retail, which is giving brick and mortar stores tough competition with attractive discounts and bundles online. Customers touch and feel the products in showrooms, but go online to buy products with higher discounts.

The latest trend in home appliances, including kitchen appliances is that of energy efficiency, and connectivity in line with IoT (Internet of Things), wherein most appliances can be remotely controlled, or are equipped with sensors designed to auto manage the appliances. Smart appliances, as they are called, alone are expected to drive this category ahead to achieve higher growth rates. With new and other houses going through refurbishing, kitchen appliances can be chosen to fit the size of the kitchen. The appliances are equipped with frills, or are available without frills across several price ranges.

Some notable companies included in the report are Electrolux, GE, Panasonic, Samsung, Murphy Richards, Phillips, Bosch, Hamilton, and regional brand, Mabe, which is the market leader in Colombia.


Attractive and aggressive marketing tactics across mass market and premium segments, incremental innovations across product classes, discount and credit schemes are some of the drivers of this market.


Stagnation of the economy, severe austerity measures undermining consumer sentiment, reduction in new/replacement product purchases, intense competition are some of the challenges of this market.

This Report Offers:

Market Definition for the Kitchen Appliances along with identification of key drivers and restraints for the market
Market analysis for the Brazil Kitchen Appliances Market, with region specific assessments and competition analysis on a Brazil and regional scale
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a Brazil and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
Identification and analysis of the Macro and Micro factors that affect the Brazil Kitchen Appliances Market on both Brazil and regional scale
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
Note: Product cover images may vary from those shown
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1. Research Methodology
2. Executive Summary
3.1 Overview
3.2 Industry Value Chain Analysis
3.3 Industry Attractiveness - Porter's 5 Force Analysis
3.3.1 Bargaining Power of Suppliers
3.3.2 Bargaining Power of Consumers
3.3.3 Threat from new entrants
3.3.4 Threat from substitute products
3.3.5 Competitive rivalry within the industry
3.4 Industry Policies
4.1 Introduction
4.2 Drivers
4.2.1 Demand for appliances in End User Market
4.2.2 Changing Lifestyle
4.3 Restraints
4.3.1 Lack Of Expertise
4.3.2 Dominance of Traditional Kitchen
4.4 Opportunities
4.4.1 Urbanization
4.4.2 Changing Consumer Behavior
5. Brazil Kitchen Appliances Products Market Segmentation, Forecasts and Trends
5.1 By Products
5.1.1 Electric Steamers
5.1.2 Water Purifier
5.1.3 Micro Oven
5.1.4 Refrigerators
5.1.5 Air Fryer
5.1.6 Induction Stoves
5.1.7 Dishwashers
5.1.8 Others
5.2 By Distribution Channel
5.2.1 Direct Selling
5.2.2 E-commerce
5.2.3 Stores
5.2.4 Others
6. Vendor Market Share Analysis
7. Competitive Intelligence - Company Profiles
7.1 Phillips
7.1.1 Overview
7.1.2 Products and Services
7.1.3 Financials
7.1.4 Key Developments
7.2 Murphy Richards
7.2.1 Overview
7.2.2 Products and Services
7.2.3 Financials
7.2.4 Key Developments
7.3 Samsung
7.3.1 Overview
7.3.2 Products and Services
7.3.3 Financials
7.3.4 Key Developments
7.4 Bosch
7.4.1 Overview
7.4.2 Products and Services
7.4.3 Financials
7.4.4 Key Developments
7.5 Electrolux
7.5.1 Overview
7.5.2 Products and Services
7.5.3 Financials
7.5.4 Key Developments
7.6 Panasonic
7.6.1 Overview
7.6.2 Products and Services
7.6.3 Financials
7.6.4 Key Developments
7.7 Havells
7.7.1 Overview
7.7.2 Products and Services
7.7.3 Financials
7.7.4 Key Developments
7.8 Eureka Forbes
7.8.1 Overview
7.8.2 Products and Services
7.8.3 Financials
7.8.4 Key Developments
7.9 IFB
7.9.1 Overview
7.9.2 Products and Services
7.9.3 Financials
7.9.4 Key Developments
7.10 LG Corp
7.10.1 Overview
7.10.2 Products and Services
7.10.3 Financials
7.10.4 Key Developments
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Scenario and Opportunities
9. Future of Brazil Kitchen Appliances Products Market

List of Tables

1: BrazilKitchenAppliancesProductsmarketRevenue,2014-2020($Billion)
2: BrazilKitchenAppliancesProductsmarketRevenue,byProducts,ElectricSteamers,2014-2020($Billion)
3: BrazilKitchenAppliancesProductsmarketRevenue,byProducts,WaterPurifiers,2014-2020($Billion)
4: BrazilKitchenAppliancesProductsmarketRevenue,byProducts,MicroOwen,2014-2020($Billion)
5: BrazilKitchenAppliancesProductsmarketRevenue,byProducts,Refrigerators,2014-2020($Billion)
6: BrazilKitchenAppliancesProductsmarketRevenue,byProducts,AirFryer,2014-2020($Billion)
7: BrazilKitchenAppliancesProductsmarketRevenue,byProducts,InductionStoves,2014-2020($Billion)
8: BrazilKitchenAppliancesProductsmarketRevenue,byProducts,Dishwashers,2014-2020($Billion)
9: BrazilKitchenAppliancesProductsmarketRevenue,byProducts,Others,2014-2020($Billion)
10: BrazilKitchenAppliancesProductsmarketRevenue,byDistributionChannel,,2014-2020($Billion)
11: BrazilKitchenAppliancesProductsmarketRevenue,byDistributionChannel,Supermarkets,2014-2020($Billion)
12: BrazilKitchenAppliancesProductsmarketRevenue,byDistributionChannel,SpecialtyStores,2014-2020($Billion)
13: BrazilKitchenAppliancesProductsmarketRevenue,byDistributionChannel,E-commerce,2014-2020($Billion)
14: BrazilKitchenAppliancesProductsmarketRevenue,byDistributionChannel,DepartmentalStores,2014-2020($Billion)
15: BrazilKitchenAppliancesProductsmarketRevenue,byDistributionChannel,Pharmacies,2014-2020($Billion)
16: BrazilKitchenAppliancesProductsmarketRevenue,byDistributionChannel,Others,2014-2020($Billion)
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown